12306 who is being blamed for?

Absrtact: Another year during the Spring Festival, because the Ministry of Railways stipulated that tickets can be purchased 60 days in advance, now this time period, 12306 sites have been basically through the most difficult period, but the discussion on this humble site, more precisely spit and abuse is far from stopping: Rob not

Another year during the Spring Festival, the Railway Ministry stipulated that tickets can be purchased 60 days in advance, in this time period, 12306 sites have basically been through the toughest times, but the discussion of this humble web site, or rather the spitting and name-calling, is far from over: people who can't get tickets naturally have reason to complain that the 12306 system is slow, Users experience garbage to death, and the people who grab the tickets will also have a fear of venting, after all, the process of ticket-grabbing is always accompanied by heart rate acceleration and finger cramps, not spit is also very easy to pass a bad year.

12306 since the establishment of the site, continuous improvement has also been encountering the trough, according to the normal logic, it is the Ministry of Railways a great progress. In fact, there is no network to buy tickets, the author is generally not to the railway station, on the one hand may really do not need to buy a ticket, on the other hand really can not see the peasant brothers in the quilt lining up to buy tickets scene. In contrast, there is a mild sense of guilt. 12306 of the opening greatly eased the railway station near the security situation, but their own security situation to make a mess, in fact, during the Spring Festival during the whole society of hostility will inevitably be dumped on this site, in this atmosphere, 12306 can maintain not collapse is already rare, Do not expect them to provide a wonderful user experience.

In fact, the total number of dynamic databases based on train tickets sales and computational complexity, so that 12306 of sites have reached the technical limit, not to mention, they have to train capacity and cattle block bullets.

12306 site: The monopoly advantage of the flat thing

Since the on-line operation, 12306 have made progress, but often make a number of low-level mistakes, even more to listen to User advice: 2012, the Spring Festival is the peak, the site because of "air-conditioning system failure" two suspended ticketing, if the General Electric business site Dare to give this unreliable refusal, will definitely lose a large number of customers , but 12306 of the product is extremely valuable and exclusive sales, consumers are still flocking. After two years of cultivation, today's 12306 sites can basically maintain not collapse, but the trouble is still not small: 23:00~7:00 long time to maintain the people criticized, the huge Railway ministry unexpectedly no one is worth the night shift; the road far away big Ye want to rob a lower berth, but 12306 website can only distinguish seats, Seat numbers and sleeper types are randomly assigned, than the telephone booking is not as good (in order to balance, now the telephone is also randomly allocated); In addition, the page refresh slow, continuous occurrence of refreshing failure is often the thing, many consumers can only watch more than 100 tickets let people take away and helpless; In order to fight with the ox head-on, 12306 site launched a new type of verification code, sniper cattle also affected millions of people to buy tickets ... As to say that the page is not friendly enough, disorderly to let people want to vomit and other things icing on the cake, more than 12306 of the team's discernment.

Perhaps these not good user experience in the face of a huge monopoly is not the case, after all, their goods only this one is sold nationwide, but recently burst the site leaked users 130,000 password information is really let 12306 surprised a cold sweat. Although the authorities strongly condemn the hacker's "crash-bank" behavior, also put the responsibility to consumers, warning them not to use the ticket to steal the artifact, but this incident has given this atypical electric dealer sounded the alarm, once the user bank card stolen brush and large area of malicious refund, who can not openly shirk responsibility, To know that the money involved is the most likely to arouse the Chinese people's anger.

Non-typical electric dealer: passively scolded, not as active reform

Under normal logic, abuse and spit usually come from contradictions, nothing more than contradictions. 12306 Web site is also caused by the contradictions: the main contradiction is the people's soaring demand for tickets and site tension votes; The secondary contradiction is that consumers are used to the god of Taobao, and the Ministry of Railways during the Spring Festival when accustomed to God, and in a supply and demand relationship can only have a god. In fact, instead of complaining that 12306 of back-office workers are pig heads, it's better to review whether or not their expectations are too high. After all, the sale of this site is very valuable in a special period, and only this one, some wayward mood is inevitable.

The only worry is that 12306 Web sites are so cold to the user experience that the end result will only lead to a vicious cycle of supply and demand: bad user experience, resulting in abuse by netizens, staff discomfort, resulting in worse experience Such a vicious circle is not good for anyone. The author suggested that 12306 Web site and its passive scolded, not as active reform.

In fact, 12306 Web site encountered criticism there is a more important contradiction, that is a bad user experience and the annual operating costs of up to 300 million yuan, where is the money? Although some code experts come out to dispel rumors, said Baidu a year of research and development costs (excluding hardware) is 1 billion yuan, so, 300 million yuan to use 12306 Web site such a large electronic business system, search engine system inside, also is not astronomical, but this year any experts out of the rumor of the ten things are the opposite of the fact. Let's not look at these 300 million-dollar figures, research is useless, but 12306 sites always have to take some of the courage to reform, and squat down to listen to some users feedback: ordinary electric can be 24 hours to deliver home, how it also must first realize 24 hours to open it; Seat number selection, simplified verification process, enhanced system security , there is no technical bottleneck, as long as the leader nods, improvement is minutes.

In addition, 12306 Web site as a member of the Internet, the most lack of the Chinese Internet is inclusive thinking. As discussed above, this is determined by its monopoly status, to fundamentally eliminate the "disregard of user experience" shackles must be appropriate to introduce a competition mechanism, the most direct way is the Ministry of Railways authorized similar to the big internet companies such as bat to the sale of train tickets, fully absorb its internet thinking and apply, The second step is to be able to carry out deep cooperation. Those veterans who are familiar with the rules of the Internet industry will surely find a good profit model for 12306 websites. In fact, sitting on average 240,000 times per second magic click-through, 12306 can be imported into the advertising model, the mainstream of similar ticket destinations of the tourist attractions introduced, more non-mainstream is the adult urine is not wet, to know the Spring Festival train on the toilet is an extremely luxurious service.

Punching bag, 12306 website is being scolded for the Times

Admittedly, 12306 Web site scolded has its own problems, but 95% of the abuse is still the user because of the purchase of tickets will be gas to the site, said it is a netizen's punching bag is not too.

It can be said: Before the Spring Festival, everyone has a home not to go back. Dense network of railways, did not carry the people rushed to a well-off life, but to become happy Road on the Chinmaso, I really do not know, a good Olympic Games, I do not make the spring festival? In fact, the tragedy of the Spring Festival, not only 12306 of Web sites can not help, even the entire Ministry of Railways is helpless, it is related to the system, economy and human nature. Insufficient capacity is only a superficial cause, and the deeper drawback is that China's regional economic development is unbalanced.

Currently， China's railway business mileage of 98,000 kilometers, ranked second in the world, with the boss of the United States there is a huge gap, their total railway business mileage reached 272,000 kilometers, more embarrassing is that the total length can be used as a fig leaf, the length of the per capita is a mishap; the Earth people know that China's population is too large, the leaders to the international meeting, talk about the amount of the time is also good to coax, but when it comes to the per capita The carving is not enough to lift the head, if take into account the number of travel, China's per capita railway length of only 10 centimeters, but also a Lotus king length. Lack of railway resources, resulting in a vote difficult to find embarrassment, this is the annual wage earners to endure the last mouthful of gas. In order to be able to go home smoothly, we packed the elasticity of existence with the bedding, curled up in the compartment like the world. The temptation to go home is the only reason to live in a narrow space where you can only rely on urine for a physical need.

Want to completely solve the spring festival problem, need national strategy as a whole, the essence of the train is a public utility, should not become a profit tool, similar to "This railway does not make money" is very unscientific; In addition, large enterprises should learn to carry some social responsibility, such as Foxconn roots in Zhengzhou, Direct to Shenzhen to Henan all over the train vacated 300,000 seats. In fact, if the door can find a good job, who would like to run out to get Heather. This kind of social responsibility really should let some companies only know how to sell fake goods to learn.