13 Tips for content marketing

Absrtact: Do you remember how previous marketing attracted your attention by using strong colors, catchy rhymes, beautiful models, or if all of this didn't work, straight up a huge billboard. However, in order to establish effective relationships with customers

Do you remember how previous marketing attracted your attention-with strong colours, catchy rhymes, beautiful models, or, if that didn't work, a huge billboard. However, in order to establish effective relationships with customers, companies are gradually abandoning these methods. Pop-up ads, gimmick ads are gradually replaced by customized content, customers are more willing to share these for their use of customized content. When it comes to what channels companies use to deliver messages to customers, the common answer is: email, social media, SEO optimization. In general, companies will selectively release content that is more interesting and return based on the online behavior of the target customer.

If you start experimenting with content marketing and trying to boost sales with the power of sharing, here are some practical tips:

Know your community. Don't know anything about fishing. Would you like to have a talk about fishing? Obviously not. Similarly, you can't send emails directly and expect to hit your customers. Basic demographic information (age, sex, location) lets you know where to find them, and more specific information about hobbies, music preferences, social media usage, and so on, lets you know what you should publish. Learn from the master. ViralNova, Upworthy and BuzzFeed Web sites are so widely circulated that there is a reason for it, can you imitate their practices? But don't confine yourself to these sites to see how other blogs and social media like you can enhance customer participation. Low flow is not scary. There is bound to be a few days, the site's traffic is less frustrating, but this is normal. In the case of low traffic, in addition to the stimulation, you will better determine which type of content is not so popular, can learn from the failure of the lesson. Steady start. Overnight success is not uncommon on the web, but most are unintentional. If your brand has just entered the market, you need to devote a lot of effort to nurture your followers, building a good reputation takes a lot of time and energy, but the rewards are worthwhile.

Pay attention to blog blog to increase traffic. As long as the rational use of SEO optimization, your blog is completely likely to occupy the forefront of search engine position. Although not directly to become the first blog, but as long as the blog to write a good, relevant degree of high, the promotion of effective, to create a considerable flow-all good things are accompanied by the production of traffic. Try to make blogging easy to read and important. The form of the content. Recently, research has shown that the most frequently shared content on Twitter is "how" and "a few suggestions", and no one can say why, perhaps because it is a concise and straightforward way of saying what people do not know. Use pictures and videos. The brand's blog is the only space you can pile up a lot of text, but no one wants to read big text like a textbook. The image at the beginning of the article, as well as the interspersed pictures between passages, can save the reader from a large amount of text and transform the culture into image images, which deepens the reader's visual memory. In addition, this approach provides readers with a more enjoyable experience. The video is best controlled within 2 minutes and 30 seconds, and the reader's attention is diverted for too long.

Improve content to complement your content. One content is too monotonous to get the attention of the customer, why not add some quotes, information maps or questions and answers, games and so on with the customer interaction content? Try something new and you'll probably win a lot of followers, and customers are more likely to share something new and interesting than the average blogger. Equipment adapted to the reader. Online readers have a wide variety of browsers and devices, and you need to keep your site updated and upgraded. If your content is not readable from all possible devices, you will lose traffic somewhere. Triggers a conversation. Content marketing is the continuous cycle of experiment, evaluation and modification. After you publish different types of content, notice what triggers the flow and the conversation, and then you can revise your strategy accordingly. Quality takes precedence over quantity. More words don't mean more information, more articles don't mean more meaningful content. Quality is a higher priority for you. Releasing a high-quality, thoughtful blog every week is more effective than sending a blog daily to generate traffic and is more valuable to customers.

What do I need to avoid? Avoid excessive marketing. Hard selling is outdated and it is timely to provide useful information to potential customers. Continue to create value through content, luring people to be loyal to your brand. Avoid excessive use of SEO. Although keywords and keyword density are important, they do not hinder the creation of meaningful, informative articles. You must have seen the words that appear in every few sentences, don't they look like junk mail? Naturally fluent language is much more important than a large number of articles flooded with keywords, seo can be a good response to search engines and various indicators, but to pay attention to, customers, you need to impress the object. &NBSP