1688.com 2015 "Fast Fashion for the future" to bring the trend of summer and autumn

March 23, 1688.com 2015 "fast Fashion Book The Future" Summer and autumn trend release and clothing fair in the White Horse Lake International Exhibition Center Grand Open. Summit to the theme of fast fashion, dozens of world-class designers and more than 1000 electrical business elite gathered in this, including Korea are the clothes, crack silk, Mann, aka and other well-known brands, and jointly explore the industry trends.

 


1688 is Alibaba's focus on business-to-business E-commerce site, the current annual transaction size has reached hundreds of millions of, become a retailer for the network procurement of the preferred site, including the women's daily trade scale of more than billion, the trend of supply accounted for women's total turnover of 72%, has become the source of fashion.


 


1688 industry operations director of the Sound Valley, in Alibaba's Cbbs strategy, 1688 undertook the service Taobao, cat sellers of the important task, and these years business transformation and rapid development of one of the reasons is to help these sellers to obtain a large number of source good goods. "As consumers to improve the quality of the trend, we found that the pure spot wholesale method has been unable to meet the demand of sellers in the supply, sellers hope to find more quickly more trend of new sources to enrich the store's product style, or hope to find stability, quality assurance, to undertake small single fast factory." ”


 


Sound Valley said, based on the demand of sellers, 1688 in the last year launched a fast-booking channel, the depth of integration of the designer resources, industrial clusters of strength factories and cutting-edge fabric manufacturers and other supply chain upstream resources, for Taobao sellers, cat sellers, offline brands and other retailers to provide a huge amount of initial original design money, At the same time let more retailers enjoy the supply chain based on E-commerce services, to help sellers create a "small batch, fast production, high-quality" one-stop "fast fashion" ordering mechanism, so that customers focus on marketing and branding, enhance their competitiveness in the retail side.


 


At the press conference, 1688.com linkage pop-fashion forecast the trend of summer and autumn 2015. In the "History 2.0", "Biological power", "focus" three themes in the general direction of the background, the extraction of the hottest dress design popular elements, and predicted Marsala, Mango orange, Scarlet will be the season color. At the same time, 1688 also according to large data, the main areas of domestic buyers like to carry out analysis and tracking, released the Chinese trend style map. Data show that from the technical point of view, Beijing women like stitching, printing, flocking, collision color, Sichuan women like printing, three-dimensional, pocket, lotus leaf edge. From the style angle, Jiangsu women like the Korean version, Europe and America, SEN female, literature, princess and other styles, Shanghai women but abandon sen female route and like Sweet Wind.


 


"Popular trend is undoubtedly a pair of invisible wings, the existence of our daily life, the use of good fashion trends, the market will produce a huge butterfly effect." According to market law, the trend is upstream market driven downstream market. "It is understood that the current 1688-speed platform every half month to hold a line order, every quarter to hold a line order, through the online and offline combination of O2O mode, for many businesses to create a designer, factory communication information platform, The follow-up will also provide users with a series of services based on trading order credit security, such as material protection, delivery security and so on.


 


Alibaba Group senior vice President Wu Minzhi said, in addition to continue to maintain and expand the size of online transactions, Alibaba will also through E-commerce, to explore more of the traditional circulation of existing goods meaningful. 1688 website also launched a series of vertical deepening services in the past two years, and focused further on providing a deep service experience for the retailer. "We hope that in the future, retailers of different identities will come to 1688 and can feel the personalized electrical services that are more suitable for their needs." ”


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2015 summer and Autumn tide trend exposure


 


"The trend is undoubtedly a pair of invisible wings, the existence of our daily life, the use of good fashion trends, the market will have a huge butterfly effect." According to market law, the trend is upstream market driven downstream market. March 23, the domestic largest business-to-business platform Alibaba 1688.com held in the summer and autumn fair, in the fair, 1688 linkage fashion design Information Agency pop-fashion the trend of summer and Autumn 2015 forecast.


 


at the same time, for the apparel industry, the popular trend to the market to really have a huge butterfly effect, predict the trend is only the first step, how the trend of the landing can have vitality? 1688.com as the largest business-to-business platform, the women's daily trade scale of more than billion, the trend of supply accounted for more than 72% of women's total deal, gathered a number of days, Taobao top sellers and the line of the trend of women sellers, has become the line under the trend of fashion direction. Analysis of the past 1688 years of data, all over the crowd preferences style, elements can be at a glance.


  


                   


 

On the
fair, 1688.com Linkage pop-fashion forecast the trend of summer and autumn 2015. In the "History 2.0", "Biological power", "focus" on the background of the three themes, the most popular women's fashion design to extract the elements. Marsala, Mango Orange, and scarlet will be the color of this summer and autumn.


 


Marsala-top 1


 

The most popular hue of the
2015 runs through the Spring Festival, summer, autumn and winter, between the red and brown, and the warmer color. Used to create retro and low-key warm fragrance of women.


  


 


-Mango Orange top 2


  


saturated hue of the gorgeous color costumes, full of vigor and vitality.


  


 


Scarlet: Top 3


 


eye-catching Scarlet main design in casual wear and is installed, with luxurious fabrics to create an abundance of natural saturation, is also a stable sitting when the season's flagship color


  


 


from the specific trend elements, sports elements, slogans/brand name/icon, large lotus leaf edge decoration, short cut/dew navel, symmetrical pattern, lace and chiffon stitching, is the spring and summer of the fashion darling.


 


movement Element


 


movement elements are still popular, common items such as sportswear, baseball T-shirts, clothes, windbreaker and other items with tight jeans and skirts, stripe patterns and edge is a common element, and this season's change points in stitching more highlights the trend of movement.


 


 


large lotus leaf edge decoration


 


someone said, "No woman can resist the temptation to live on the edge of Lotus leaf, young girl to reward the lotus leaf edge of sweet and lovely, full of deep fairy feelings;" Mature career women expect the lotus leaf side behind the gentle woman taste, the edge of the lotus leaf to reduce the age and pink is to hit the hearts of all the mature women.


  


 


50 generation waist Umbrella skirt


 


the 1950s shirt-style umbrella skirt, knee or medium length, with deep v neckline or high neck. A belt or stitching design decorated with the waist shape, with patterns and color block combination, become the important details of this season profile.

Lace and chiffon stitching

Fashion generous design needs clothing to do subtraction, simple fashion, and lace and chiffon mosaic design, lace into a sense of hollowing out, embodies the exquisite sense of clothing at the same time to clothing more than a sense of level, can highlight the elegant fashion women.


Bohemian Dress

This season the retro national Wind joins Oriental floral prints and English embroidery.


2015 of the autumn and winter trends can be Anya Hindmarch Anjachid Malay perception one or two.

This season to "construction site" as the theme, construction patterns and slogan patterns throughout the show, and this design point is more consistent with the trend of the young positioning of clothing needs;
Printing & Design: Pop smiley face design, slogan slogans, construction element patterns.




V-Shaped composition

Visually powerful V-shaped composition renovated 2015 autumn and winter knit shirts. Sports wind neck sweater, tank vest knit sweater, sweater dress use opaque yarn and thin through yarn contrast, overlapping stripes, symmetrical inlay flower design, create all kinds of composition pattern.