2013 mobile Games how far to go

"2013 China Game Industry Report," The data show that the 2013 China game market revenue amounted to 83.17 billion yuan, of which the hands of the rapid growth of tourism, or 246%, the number of users to 310 million, the actual market sales revenue reached 11.24 billion yuan. Although the current end of the tour still occupies half of the whole, but the page tour is not bad, 330 million users and 12.77 billion yuan real market income so that it firmly occupy the second, but also proved that the future growth of mobile phone game is still big.

In the face of such impressive achievements and good prospects, as a hand tour practitioners, as the industry conscience of the hands of the media, there are murderous hand tour the second portal is necessary at the end of the past 2013 years to do a comprehensive industry summary report.

9 Large Capital Works

February 4, 2013, Palm technology 810 million acquisition pioneer 100% shares;

June 26, 2013, Datang Telecom 1.699 billion yuan acquisition to play Entertainment 100% shares;

July 23, 2013, Huayi Brothers 672 million yuan acquisition of Silverside Technology 50.88% shares;

August 14, 2013, the 357 million yuan in the acquisition of the United States peak Digital and Soma technology 51% shares;

August 21, 2013, the Phoenix media 310 million yuan acquisition of MU and network 64% shares;

August 23, 2013, Shenzhou Tai Yue 1.215 billion acquisition of Shell and Wood software 100% shares;

October 9, 2013, Shun Rong shares acquired 37 play 60% shares;

December 20, 2013, Rapoo 588 million yuan to acquire 70% shares in the world.

If you add the Gregorian calendar January 2014 7 times times a premium backdoor listing case, the whole of 2013 produced a total of 9 hands in the industry's big capital operation, if the holiday to throw away the average monthly event occurred, involving a total of nearly 9 billion, if the renminbi can be linked to more than 400 laps around the earth.

It is also with these capital operations, let the nature of the hand tour concept stocks have soared, generally favored.

Digital Island AV Rampage

May Zero to endorse a FPS game.

July The third day of the 2013ChinaJoy, Jifeng Network invited to Japan's well-known AV actress Massenghi in CJ Period came to Shanghai, for their own game micro-film "battle the Ocean" to do publicity.

August Semaria endorsement Taiwan Tour "Fire Phoenix Liaoyuan ol".

August Pine Island Maple is going to be a touch-controlled technology under the hands of the Hand tour "disorderly Fight Hall."

August small, ze Lola endorsement of the Battle of the shaft.

In the September, the gods transferred their top-up to the "original signature underwear piece" and shot the same name film.

October Chong Tian Xing Pear 7 digits endorsement of a game.

October Hatano first erotic thriller film "Search God" for the same name hand tour endorsement.

November Japanese av actress chong tian Apricot pear Dashihao Milk spokesperson hand--Everyone show dance.

The original Asian clothes Row action film for the new Divine Comedy propaganda.

December male gifted Kato endorsement of the OneClick game development of the "Wind Forest Mountain."

January 2014 Hatano to attend Chun Meng Annual meeting.

January 2014 to participate in the 360 annual meeting.

January 2014 zero to pull the endorsement of the matchless.

Sorry not all, the above has already reached cooperation, there are rumors, the estimate should probably be for hype.

Do not know since when the hand tour manufacturers are so fond of the island action actress star. Although they are cheap, tyrants certainly not to save money, in the industry for many years to secretly think that it should be human nature finally broke out, as if the hand swim in the year of the year on the hot mess, how many people have been stuffy for many years of the otaku, finally endure, find out to see the real people in the film is not more cool, As for there is no more in-depth cooperation, we dare not speculate.

By the way, the teacher's appearance rate is the highest, at that time is not to say that people's nostrils big mody ...

411 New Tour Online card game more than half

January 12, 2013 said no master sincere product I call Mtonline hot issue and crazy so far.

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The July 18, 2013 million Arthur's release sparked a wave of social marketing.

July 2013 Monster x Alliance android release

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October 18, 2013 soldier Meng will be an Android version of the beta.

October 2013 the release of that three countries.

November 21, 2013 love the West Tour issue every day.

December 24, 2013 Blizzard masterpiece Furnace Stone legend.

December 12, 2013 on the line to reshape the three-class hand tour image.

If it's just a simple list, you may not be able to understand that 360 in the October Hand Travel Index Report, it is clear that the card player tour appears to be an outbreak trend, the term used is very neutral-the outbreak trend.

According to the authoritative agency market investigation analysis, the current domestic card game occupies the market to start the share of 30%, the income accounted for 52%, this is according to each big game platform 91 assistants, 360 assistants, pea pod and so on several platform statistics data.

Everyone advertised their card games beautifully fun, it is also true card-type hand tour a lot of fine, comprehensive look at the card player's performance is also really prominent, of which "I called Mt" as the representative, occupies the game class income list of the first, in the 7th retention rate list is also ranked number one.

This is also the characteristics of the hand travel, in the development of card games, developers on its cost and cycle controllable, the development of relatively low, rich in material, so as to ensure that the platform on the product frequency, the players choose to become more.

But!!!

Play homogeneous

Subject matter Limitation

The market is becoming saturated

2014, the card game is bound to face the test.

On behalf of having murderous thanks for being happy. When the music in the "2013 Mobile Games Digital Report" published in the 2013-year online mobile phone games up to 411, is 2012 2.3 times times, on average every day 1.12 new games online.

On average, more than one new tour online every day, so that the market competition has become increasingly fierce, but also to make the market more and more rich and prosperous.

On behalf of a murderous thanks to the hard work but not necessarily profitable hand-travel development team. As of December 28, 2013 3:00, the National Hand Tour research and development company according to statistics there are 4,017, and this number in the change of misconduct, only by this number can predict 2014 will have more games waiting to appear, testing, on-line. If the more than 4,000 research and development will have a game next year, it will be very scary, 10 times times higher than 13.

Of course, it is the hard work of these research and development teams that created the industry's real sales revenue of 11.24 billion RMB in 2013.

7 Great Upstart tyrants

Chenhao

Chenhao's entrepreneurial experience is rich, now hand swims big man's lake position originates from an accidental. Happened to be friends with Wu Gang, and also happened to Wu Gang advised him to refer to the street machine fishing game. In this way "fishing Tatsu people" achieved touch control, but the touch of the future is not limited to an occasional successful hand tour.

Under the leadership of Chenhao Zhi, touch-controlled layout throughout the hand-travel industry chain downstream, the company could be called a hand tour of the all-round players. China's most lucrative first 10 hand tour, at least 5~6 use a touch-controlled cocos2d engine. Coupled with the cooperative relationship with telecom operators, touch in the hands of the distribution of significant advantages.

Wang Feng

Set up in 2007, the Blue Harbor is a sharp end of the tour, in the page after the creation of a trip suddenly announced the beginning of 2013 full transformation hand tour. Over the past year, the Blue Harbor by virtue of "The Sword of Kings" ranks among the first hand tour company, all this comes from the boss Wang Feng's handwriting.

Hand tour concept of the hot, let Blue Harbor become the darling of the capital market, also make Wang Feng faced with the choice: is the opportunity to sell the company a good price set to leave, or to resist the temptation to the immediate view of the listing independently? Wang Feng chose the latter--in rejecting the acquisition of Everest information, Wang said that giving up his own company was painful.

Shan Tiger

Give up the moist company executive position, Shanhu from Kirin president into an entrepreneur, also realized that the cock silk entrepreneurial sadness. In "My name Mt" on the line before, the Joy of Excellence was on the verge of collapse. Fortunately, the 2013 Hand tour is card year, "My name is Mt" is just one of the hottest card games.

For such a product, Shanhu admits it is difficult to open the issue of such a can not be asked for products. The development of a brilliant blueprint, the distribution of business has become the focus of the next, the annual investment of 50 million. Shanhu's dream is to go public, and now, as one of the first-hand tour manufacturers, a step closer to this goal.

Hu Zemin

What is the value of the channel? 1.9 billion dollars created 2013 of the Internet industry's acquisition record, trading both for Baidu and Cyber Dragon. As the acquisition of the target, 91 wireless CEO Hu Zemin became the player of the game industry this year. Baidu's acquisition of 91 will strengthen its own app distribution capabilities, joined the Baidu Camp 91, but also directly involved in the internet big guy between the mobile war.

Liaoxiaoguang

Liaoxiaoguang is Tencent Linlang Sky Studio general manager, but also the most beautiful series of mobile games founder. The reason is that the most beautiful, because micro-letter platform on a variety of Tencent since the research game is from Liaoxiaoguang and his studio. From the point of view of the game producer, Liaoxiaoguang's most enviable point may be that his works are familiar to people in China and never have to worry about users not seeing their products.

It is worth mentioning that Liaoxiaoguang in the end of the field also has a large number of users: "QQ speed" and "Imperial Dragon in the Days" respectively reached 3 million and 800,000 the highest simultaneously online.

Li

Li this name for the industry is still a little strange, far less than his product "turret hero" high visibility. The reason why we chose Li is that he was the first Third-party game developer to log on to micro-mail----art entertainment is the first Third-party gaming partner for mobile phone QQ and micro-mail.

Li, who claims to be a turtle game producer, graduated from Sorbonne University in Paris and worked for Huawei and Com2us. Unlike Shanhu, Wang Feng and other people, Li is a typical hand Rang entrepreneur, climbing the high branch of Tencent means that has achieved initial success.

Hu

There is Love Interactive CEO Hu for the popular hand tour "Dream Sea Thief King" in 2013 fame. Put aside the copyright issue of the game theme, Hu through this product to the industry to prove the importance of scientific project.

In Hu View, 90% of the Hand tour in the project stage is doomed to failure of the results, because the project preparation work is insufficient, lack of market research. The so-called science project, refers to the study of market dynamics, pre-award game data, team discussions and adequate preparation time.

Quickly join the hand tour industry, tyrants waiting for you to be!

5 Large channel Camps

Tencent Department

Micro-letter, mobile phone QQ, application treasure, other

Baidu Department

Baidu mobile phone assistant, 91 mobile phone assistant, Android Market, other

360 series

360 Mobile phone assistant, 360 browser, 360 search, 360 other

Ali Department

Sina Weibo, contacts, UC Browser, pp assistant, other

Institutional system

China Mobile, Unicom, Chinese Telecom

Giant, the giant of red fruit.

Rivers and lakes are bloody, the channel first. There are many channels in 2013, not listed here.

2013 in fact the channel and media is confusing, many manufacturers find media is not anxious to seek a dispatch, advertising, the first words are mostly: Pro, can cps cooperation ..., of course, there are many media strong enough to do the CPS, but this can not help but confuse the concept, will inevitably affect the direction of development, Otherwise, you see, now the channel has become a content provider, and the media has been trying to guide the volume.

In fact, in addition to the listed these, of course, I did not forget those terminal providers: Millet, Huawei, Lenovo ... Do not underestimate their strength, after all, is the control of the carrier, really do not cooperate with you, find who reason to go ah. Fortunately, mobile Internet is open, mobile gaming industry more open, we embrace cooperation, accept a total win, as long as you out of the money, as long as you do not install force, as long as you have good products, everything is possible!

Conclusion: 2013 War to burn, full of hot money in the industry, full of the lower limit of the industry, I would like to summarize the memory of the 2013 representative. 2014 mobile gaming industry in the road again? Please look forward to a murderous hand tour the second portal Observation Mission follow-up content.