2014 mobile apps which is the hottest? The shopping class grew by 174%

2014 years there are probably two things particularly fire, first, the mobile phone shopping, China as the largest electricity market, ushered in the Beijing-east, Alibaba listed, the turnover is soaring; second, instant messaging, whether it is WhatsApp, line, micro-letter and Snapchat, have maintained a steady growth in this year, User stickiness continues to rise, Flurry's latest analysis confirms this.

Flurry is a mobile data analysis and advertising platform, and annual reports are required to be read by mobile developers because of their large sample size. Flurry tracked the use of smartphones for 2014 years and found that shopping and lifestyle applications were at the top of the growth rate, twice times more than average, followed by productivity tools and instant messaging.

In particular, 2014 shopping application usage growth was the biggest, reaching 174%, especially on Android platform growth of 220%. If 2013 was a year for the rise of communications applications, the 2014 was a year of retail and shopping outbreaks, Flurry said. The advantage of the mobile side is that it combines LBS, social networking and camera sensors to get more fragmented shopping opportunities, and that mobile devices have a much smoother payment experience than PCs.

Their statistical usage is the use of the user's time, the past year, Flurry tracking 2.079 trillion times the use of time, December 31 on the day of the year 8.5 billion applications use time. Not surprisingly, I see a lot of girls open mobile phone is to visit Taobao, basically has been bubble in the above, and recently began to popular sea honey This kind of sea Amoy application.

Flurry also analyzed the use of shopping habits in the United States, found that shopping behavior covered All-weather, peak time at 9 o'clock in the morning, lunchtime, and 8 o'clock at night, on the phone, users do not shop at all times.

The second-fastest-growing category is productivity tools, which have been a lot of use in the last year, including 1Password, Microsoft Office Suite Landing on iOS, Android platform, and the habit of cloud services, similar to Dropbox, OneDrive these cloud storage is very common. Third-rate Instant messaging still has a 103% increase in usage, including the Snapchat,facebook Messenger, the persistent WhatsApp and so on, in the micro-letter, in addition to communications, users also rely heavily on the public number and circle of friends.

The slowest-growing 3 were games, music and magazines, in which game growth dropped from 61% in 2013 to 30%, music from 79% to 33%, and the potential for such markets to mature, coupled with inadequate product innovation, made user behavior more stable.

(Responsible editor: Lvguang)