2015, user reverse definition will become the development trend of intelligent hardware

In the industrial age, whether it is bicycles, televisions, sewing machines, or refrigerators, air-conditioning, the core of its products are profit-driven, channel-driven, product function by enterprises and engineers, consumers are passive acceptance.

However, with Baidu, Tencent, Ali, 360, music, such as a large number of Internet enterprises into intelligent hardware, internet thinking has become a tool to transform the industrial era of hardware products, and users have become the fundamental driving force to determine the development of intelligent hardware.

2015, user reverse definition will become the trend of intelligent hardware.

More and more enterprises are aware of the importance of users ' reverse definition of products. After Baidu became China's largest search engine, Robin Li described the search's future as: "Make the box more and more intelligent and make the user experience simpler." "In the video TV Super TV access to the market and user recognition, Le Vision Intelligent Terminal Group CMO Peng Gang This talk about successful experience, the development of intelligent hardware, the most important thing is to put users first, open ownership to users."

In fact, the real user reverse definition, is such a cycle of the process: the user through the product experience, to obtain recognition of the product, so as to purchase and use of products, users in use, and the owners of similar products to discuss the product improvement, the enterprise according to the user's views on products and functions to improve; The enterprise redefined the product according to the user's demand.

Below, we from the use of intelligent hardware products, transformation, and create three stages, to explain the face of the current internet age, how we can be defined by the user reverse to drive the development of intelligent hardware.

The first stage: the use of products

Users are the owners and consumers of smart hardware, and their experience with the product should be the source of product improvement and industry development.

The first is the purchase experience. has been through a variety of channels of increase, to the user's hands of the product, its price has far exceeded its due value. In the Internet age, users do not want to accept the increase in the channel, but want to directly from the product manufacturers to establish a deeper interaction. Super TV as the music as its own brand, in the pricing of cut off the channel costs, marketing costs and unnecessary brand premium, the entire process of direct access to users, greatly reduced costs to benefit users. Under the impact of the Lok-vision, the average price of each smart TV dropped about 1255 yuan. 2015, the price of smart hardware will be lower, in the smart hardware vendors, the channel will not be profitable.

The second is to use the experience. Brand promotion do a good job, marketing to do a good job, or to see users do not buy it. If a user buys a product, it will be shelved, and will be a disastrous injury to the enterprise. In the Internet age, enterprises rely on services to make money, user activity will become the key to make money. From the traditional TV to the probability of decline year after year, to the Super TV as the representative of the smart TV brand Gaokai rate, Gaokai time, we can see that the acceptance of user participation, interaction, has become the key to the hardware can get users.

There is a participatory and interactive experience. Super TV users through the audience forum, the official micro-blog, the official micro-letter, QQ group and other channels and music as the official interaction, to say their dissatisfaction, describe their needs, put forward their own ideas. Users can communicate directly with the senior executives online, as well as with research and development, technology, products and after-sale services. Different industries and life experience, people in different places in micro-blog, micro-letter, forum and other related topics on the Super TV exchanges and discussions, the collision of ideas sparks to make super TV more popular, more grounded gas, become more in line with the actual needs of users of the Super TV.

Peng Gang believes that getting users involved is far from enough to open up the highest level of competence in all areas where interactivity can be made. The voice of the user is more important than the business KPI. Whether it is a hardware engineer or a software engineer or service, as long as the customer has a problem, for us, all the KPIs are not important, the important thing is to do first. All is respect the user. For example, a user's home is not within the distribution range of a super TV, but he is to buy Super TV, he would rather himself to pull back with a tractor, le See to help him out of the packaging to do the best to prevent fragmentation, even if such a small demand, pay the cost far higher than it, but also to do the music.

Phase II: Transforming Products

In fact, it is not difficult to open user feedback channels and interact with users. In the Internet technology so developed today, not only micro-bo, micro-letter is an open tool, the forum is very easy to line feedback channels, but how to translate the user's views into the power of product improvement, there is a distance.

CP2C is the first full flow of the entire process to user mode, allowing users to participate in product improvement. Le view open products and UI, feedback channels, and so on, it is because of the participation of the fans, can be hundred letvui, complete the Hundred generations of updates. Yantai users Sun Pengcheng proposed super TV to increase the settings to effectively manage the children watching TV time, super TV later increased the password lock and handheld housekeeping functions. Le Vision also lets the user participate in the marketing each link, strengthens the user loyalty.

A fan not only often give advice to music, but also brought four or five fans to the music vision, to Le Vision Intelligent Terminal Group Coo Liang and the UI team lectures, tells the complete mouse function of the remote. Liang team in accordance with its recommendations, the iterative letvui complete implementation of the mouse operation support; In addition, Lao Wang also put forward the user scoring mechanism, evaluation mechanism and so on, which directly prompted the Super TV users honor list.

In fact, with the traditional TV manufacturers thousands of elite closed doors, music TV Super TV is tens of millions of grassroots gathered wisdom, it can be said that everyone is super TV product manager. Super TV adhering to the "tens of thousands of people dissatisfied, tens of thousands of people involved in research and development, tens of millions of people to use, millions of people to disseminate" principle, the convergence of tens of thousands of internet users wisdom.

2015, the use of intelligent hardware users will be more stringent, each user will be more and more ideas and suggestions for intelligent hardware products, they can deeply participate in the intelligent hardware product improvement, they can see the infinite close to their needs of products, will become smart hardware can do the key.

Phase III: Creating Products

Customized products According to user needs, users are the best interpretation of the reverse definition of products, will also become the 2015 intelligent hardware development of the most important trend.

Users need to know the whereabouts of their children, hoping to communicate with their children in real time, so there are 360 children's watches, so there is a joint development of Baidu and 361° children to prevent lost smart child shoes; Parents need to be a bridge to communicate with their children, so there is a Le Xiaobao story light machine; people need to be aware of the air quality, understand the haze index, So with the air fruit, there are millet, cheetahs and other companies to introduce air purifiers.

On the basis of the original product, the operating system is upgraded to add new functions, which is also an important manifestation of user's reverse definition. After 00, like playing screen, the beep of the Web site fire, music video TV will be playing the screen super TV, making it the world's first to achieve the screen TV. In the Super TV, users see foreign Film and television drama, Fancy Super domestic league, there is a two-dimensional code, users can immediately after sweeping to express the content. For example, the user felt that the referee was a setback, and floated up. People who see the game will see the evaluation. This shows that the content is not only the number of rich, but also to create more effective function points to connect users.

In the hardware configuration, music video TV also according to the needs of users, the introduction of personalized custom mode, users can customize their own preferences according to their own unique products. Video Super TV will be composed of appearance, intelligence, audio-visual, wireless, content, Accessories 6 modules, each module will give users 2-3 choices. In terms of services and content, Super TV has also achieved personalized customization, based on large data personalized recommendation engine, Super TV can learn user habits, for the user "private customization" content.

If the 2014 is the year of intelligent hardware, user reverse definition products will become the 2015 intelligent hardware industry development core. Yifang that, to obtain users, retain users, according to the needs of users to formulate product planning, will become the key to winning enterprises.