2015, old and hammer who changed?

"I went to a neurologist, and they said that my OCD was the worst in normal people, and there was some salvation." ”

There is a kind of material Luo in the 2015 Geek Park Innovation Conference, continue to "outspoken." The day the best User Experience Award of the old Luo is still proud, new and host Zhang Peng talked about his experience of the user's views and new plans.

First of all, from the mistakes of 2014.

Luo said that he is the only one who dares to say that his products are defective, Smartisan T1 has two places to do unsatisfactory: one is the night image noise will be larger, the other is the double sided glass is heavier.

Mr. Luo believes that these are his mistakes as product managers. At that time, the chief of their engineers said that he needed about one months to repair thin millimeters, and then dozens of grams of light. But he felt that if he waited another one months, they would go bust, so they decided not to take the time to make the phone thinner.

A good user experience requires a good team to build

Jobs once said, "If you're always listening to users say you want a faster horse, you'll never make a car." So jobs never did user research, and Luo thought it was unnecessary. He felt good user experience needs to rely on a good design team, need to try to figure out the essential, reasonable needs, and not just look at the surface, users want what to give, or blindly follow the market trend.

At the same time, Luo also think that the excellent talent gathered together, the basic product values are consistent, they usually argue is a number of details, in order to improve.

2015 Hammer technology.

"Yu Big Mouth (Yu) Never say shouldn't say, Luo big Mouth (Luo) but always say anything." "Luo think the mobile phone industry inside his least favorite thing is that everything should be kept secret." Weibo began to become low-key old, in yesterday's crowd of the Assembly did not hold live, and "said more."

"Profit margin is too low" has been the old spit trough domestic mobile phone industry criticism, but at yesterday's conference, the old man blew his hammer. Technology will embark on a completely different path from 2014: selling mobile phones at close cost, while Smartisan OS externally, to cover more users.

Luo said in an investor's proposal that he was considering selling handsets at near-cost prices to get a large number of users. In addition, Mr. Luo also said that they are working with other handset manufacturers to discuss cooperation programs, ready to Smartisan OS external authorization. Because he felt the hammer was a software-driven company, he was relieved to have more users use their software systems.

Over the past 2015 years, Lao Luo is still the tough old, but hammer technology will be through the new reform plan to "Rob users", they can gorgeous turn?

Here is a transcript of the dialogue from the Geek Park:

Zhang Peng: First of all, welcome Mr. Luo to our Geek Park site. 」

Luo: Thank you. Am I loud enough? "Applause, cheers." Thank！ Because I'm a technology stream. The applause cheered.

Zhang Peng: "I am in a very disturbed mood. As he comes up, he'll be home soon. 」

Luo: "We walk in the river is the user experience, not eloquence." 」

Laughter, applause.

Zhang Peng: "This afternoon we have this crosstalk, now start ... We're serious. 」

Zhang Peng: "Your own in-house, ready to fight with hammer science and technology for a year colleagues, said this year is what kind of, want to do what kind of summary?" Tell everyone about it in advance? 」

Luo: "Actually inside already said, I can perform again here, because after all, is the showbiz origin." 」

Keep cheering.

Luo: "I want to say to the hammer tech and the people who like us:" In 2014 we were a little bit worse. We started very well and made two mistakes in the late period. Therefore, we will pay 10 times times this year's effort to improve the situation, thank you! 」

Zhang Peng: "How many hammer phone users are there today?" 」

About One-fifth of the audience raised their hands.

Luo: "No hammer." My friends here, you don't know what you're missing. But you're still young, so you have the same opportunities as we do. 」

Zhang Peng: "For the first generation of Hammer mobile phone, you feel most satisfied with the most dissatisfied with what?" Say one. 」

Luo: "I'm actually one of the few people in our industry who doesn't avoid product flaws." To T1 this product, I personally most dissatisfied with is the night image noise will be quite big. There are so many things to be satisfied with, so these times are not enough to talk about.

"In addition, from my personal point of view made a mistake, our mobile phone because it is double-sided glass, so it is relatively heavy." This is also the focus of our negative comments, which is entirely my mistake as a product manager. At that time, the chief of our engineer said he still needs one months or so, and then fix thin millimeters, and then dozens of grams of light, but I told him that if we wait another one months we are going to go bankrupt, start-up companies you know.

In addition, the use of mobile phones is a relative concept of light or weight. For example, our product users turned over to the IPhone users, up to 40%, this may be a rare example of domestic handsets, market research agencies are also surprised. If it is iPhone5 and 5S users, it is commonly suspected that our mobile phone sink, 4S turned over the general feel just right.

"Here I personally committed a serious mistake is that we do 1080P ROM adaptation, a domestic friend, sent over dozens of 1080P flagship machine, and this product than T1 also heavy."

"So, here to the Hammer supporters and all the hammer colleagues apologized, wronged everyone, sorry!" 」

Zhang Peng: "Do you think the user experience is not perfect enough?" 」

Luo: "The user experience, the Android phone is already a very mature industry, so everyone's standards have been relatively high, on this basis you are going to make further on the floor, it is difficult to pull out 50% of the gap, 15–20% is hopeful." Therefore, it is possible to improve the user experience, when you only 15–20%, not enough to support the sale of a very expensive price, compared to competitors are less profit, so bring the price changes. However, this ratio is to be adjusted by trial and error.

"In fact, we now have a little hesitation is that we now this round of investors, and even hope that we sell 2015 years of all the hardware products are not to make money, how much money you do is to sell, you only have to sell a quantity on the line." So this has made us feel the changes that are now going through a time when the people who vote for you want not to earn money and want to get you out of the way, so we are also seriously considering this. 」

Zhang Peng: "The user experience, jobs is never to do research, we have talked about it, you also think that there is no need to use research data to say things, intuitive judgment is the most important." 」

Luo: "In fact, in most cases, research is useless, a small number of times there is a little reference value, in most cases there is no guidance value."

Zhang Peng: How does a hammer set the user experience? 」

Luo: "In fact, if you recruit a product manager, the core backbone staff in the overall level, it is easy to reach a consensus." Our core product manager has four, plus I am five, so our base is also more convenient to vote, but almost no time to vote. When a product manager comes up with someone else's idea, the other person's reaction is usually: Wow! I didn't think it was a good idea. and then passed. 」

Zhang Peng: "What do you think of the user?" 」

Luo: "Urban elites, the middle class is biased, biased literature, care about the quality of life and taste of people." 」

Zhang Peng: "This set of words is not bad." 」

Luo: "Accept too many media interviews, always say this, the reporters have helped me sum up." 」

Zhang Peng: Do you have a deep understanding of them? 」

Luo: "There is no particular new understanding, there is a little new understanding." There is a general lack of security in this crowd. "Once again loud cheers and applause," if a man who just entered the middle class, he usually use a domestic mobile phone or more insecure, will feel a domestic phone out a little embarrassed. This is I have a little disappointment, this also can't blame them, our country's electronic manufacturing industry just came to a historic critical moment, and then walk back two years, I believe that users of domestic mobile phones will be more and more. 」

Zhang Peng: "Don't blame the hammer anyway?" 」

Luo: "Most of the strange things happen to me." Strange is certain, but we are not polite when others blame us. 」

Warm applause.

Zhang Peng: "Perhaps the hammer is now in the face of a choice, perhaps your user base is not just such a crowd, including investors are also saying, you do not consider earning money, as long as the amount of rush up, how do you think?" 」

Luo: "When said this plan, each family's practice is different, for example some vendors spell is you sell 900 pieces I sell 800 yuan, not this meaning, but we very possibly you sell 900 I sell 1000, why do I have more than 100?" It's not that I have to keep something, but that we're particularly focused on industrial design and appearance, so even if we want to make a cheap mobile phone, we spend a little more than others on this, so we do not rely on you to sell 900 I sell 800, but you sell 900 I sell 1000, but the phone looks like, feel , even our ads seem to be more of a force, and I think it is not simply a price war. 」

Zhang Peng: "This change is actually quite big, with the hammer has its own feelings and personality set here, the price locked here, but in fact, you will refer to the industry competitors, including similar products, and then you use the appropriate higher prices, to put your user experience value into. 」

Luo: Yes. 」

Zhang Peng: "Is this possible for you this year?" 」

Luo: "There may be changes." 」

Zhang Peng: Can you tell me when it's clear? 」

Luo: "In fact, there is basically nothing to disclose, this is I do not like the hardware of the industry reasons, nothing can be said." I was sweating just now because I noticed that I was too careless to talk to you, so I might have to prepare a review with the board. 」

Zhang Peng: I am very relieved. 」

Zhang Peng: "In the whole UI of the hammer or UE, you are in the" orderly "this thing has a special persistent pursuit. I listen to your team, the cell phone to open this row of holes, is to visually not let people feel that the last hole big, so he will reduce this hole in proportion. These things actually bring a lot of investment and trouble to the company. Now it looks like this is not enough for a start-up to do a thing that is worth doing? 」

Luo: "This kind of detail is always worth doing, but when its costs go beyond a reasonable range, we are forced to choose." In fact, we have a little bit of compromise, you don't see, but we know there is a little compromise. So, the only way to balance a little bit of detail is if it has a budget that's beyond the limit, and if we don't get to that line, we're going to do everything we can to get the details down. But once that line is over, for us, the solution is to decide whether or not to do the next product, so we will compromise.

"t1 Frankly, there is no compromise. But I then Santhio defying Tigers, so chose a cost is very easy to lose control of the scheme to go to today. Our next step in the implementation of the details is still spared no effort, but will be a line in advance, as long as not more than that must be done. Because we usually say that the mass consumer doesn't care about the details. However, unless it is pure to take cost-effective products, otherwise there is no product is the public as the target crowd, you always have to choose a group to do the target crowd. The target group we have chosen is particularly concerned with detail, so it is vital to us in this sense. 」

Zhang Peng: "Unless in the face of life and death, obsessive-compulsive disorder is not a thing, but if not involved in life or death or obsessive-compulsive disorder?" 」

Luo: "The core reason is that, although there are all kinds of sounding in business, but in business ethics, you lose money the only one sorry is investors, so you take the money of investors will not open the arm to play." 」

Zhang Peng: In recent years, many manufacturers are talking about the user experience. What do you think? 」

Luo: "This trend seems to be brought by us." But before that, you said that the transformation of the spelling and work, in fact, in this industry, I frankly do not care about what they say, I will only focus on what we focus on, industry trends These we are not too concerned about. We judge that a product is unpopular from a human perspective, not from a market trend perspective. 」

Zhang Peng: "There will be some contradictions, just like you said just now, when you do products this year also have to consider the price of competitors." 」

Luo: "I am not concerned about his price, is our current investors, I hope we do not profit to sell this product." So, in fact, I don't necessarily have to compare them to our prices horizontally. But when I do not want to profit, and their prices are basically the same. 」

Zhang Peng: "To liberate you more, than before the shackles of a little bit." 」

Luo: "Yes, because there are a lot of people who want to use our operating system, they like our software over hardware, which we are very happy because we have always been software-driven businesses." We don't even rule out authorizing some vendors to use our operating system in 2015, these are all in negotiations. I may have said more. 」

Zhang Peng: "Say more?" Give him some applause and let him speak more. 」

Applause, a woman sitting in the front row, a little disappointed to say: "Ah, he said today very tight." 」

Zhang Peng: "The hammer OS Everybody approval degree is very high, regarding the flattening trend, you always have your own idea, this kind of thing you have not discussed or hesitated inside?" 」

Luo: "Is naturally formed, so far in our user Experience Center and Design department, no one has mentioned, to the global flattening of the problem, because we do not so unbearable people."

"We understand that this is the case, and I am grateful to Mr. Zhang Peng for giving me this stage to talk about the flat and fitting thing." If you remember the iOS6.0 operating system, we know that the apple was flattened at 7.0, and then many people put the flat and the object in opposition. But in fact, you open an Address book scrolling an axis, just a piece of white paper nothing, and the black information above is also pure black word, completely without any special effects of ink, is completely flat. But if you open a calculator in the iOS6, it is the object of the fitting. So, for Apple, the early design was never purely flat or pseudo, but flattened flat, and the fitting was based on personal needs rather than an unreliable design director's decision to be flat or pseudo.

"Our designers happen to know Apple American designers, the feedback we hear from them is: iOS7.0 began to flatten, there are various statements, but his argument is that the decision of Jonathan Ive (Jonathan Yves, Apple designer and senior Vice president), and finally years of daughter-in-law to boil , it is necessary to exercise their power to put all the flattening of all the materialization, he hates all the method of fitting, this is a version I heard. 」

Zhang Peng: "What kind of team is this, keep grasping details, constantly optimizing, why do you do this batch-level optimization?" And how do you constantly optimize, evolve, and innovate?

Luo: "Our best product managers, basically, have severe obsessive-compulsive disorder, the basic need to see a doctor." But in fact, I personally went to see a psychiatrist, and then he also gave me a test of obsessive-compulsive disorder. belonging to the normal polarity of the abnormal, but not to affect the degree of life. So in this sense, I think the core product manager we're looking for is probably the same. 」

Zhang Peng: "This so-called batch improvement, one or two improvements is not enough." Less improvement to make people feel? 」

Luo: "If it is trivial things to dozens of, hundreds have to feel." But if the key point, basically a user with an APP, there are three enough to stimulate his point, basically he collapsed. User experience may not be directly converted to sales, but used a period of time users to you this is highly dependent, because he used the inertia of fine things again with coarse things, will feel the quality of life down. So, our sticky mechanism is doing well.

"That's why I just mentioned," We've been thinking about letting some vendors do our OS, because once he's used it, I'm pretty relieved. 」

Zhang Peng: "The hammer has gone through some detours in the past year, but after all, from our point of view, as you said from the amateur to the scientific and technological sector, but to do so now has been recognized by many people." Do you think it would be a trend for the so-called layman to stir more new things into a new field? Or because this is my old, so this thing is not easy to copy?

Luo: "There should be no extra support or opposition to the cross-border itself, because it is a personal wish." But I do not know why, in China seems to particularly dislike cross-border people, so I took some extra things, but for me also have the role of exercise, so nothing bad. 」