2015 total cancellation to physic medical, neglected trillion sub health management blue Sea

March 9, Shanghai Medical Release Bulletin, the Shanghai Pharmaceutical and electrical business management team to invest in cash, the establishment of Shanghai Pharmaceutical Health Cloud Co., Ltd. The company is positioned to provide patients with prescription drug O2O sales, health management services and trade-type electric dealers. In the key point of opening the prescription drug network, Shanghai Medicine is a prescription drug to enter the mouth wading medicine O2O, become the first accommodation online solutions and offline retail resources of the prescription drug dealers.

The sale of prescription drugs has become an open secret in the industry. The root cause is the huge profits, the convenience of purchase and the price advantage. Should be sparse not blocked, become a lot of people in the industry to open up the network to sell prescription drugs consistent attitude. It is reported that the current "Internet food and drug management measures" has been formally finalized, is expected to be announced in the near future, in which the release of the net sale of prescription drugs is the focus. With the state, society and the general public attention to drug dealers increasingly warming, 2015 or into the pharmaceutical o2o year.

Trend: 2015 total abolition of Physic Medical

A prescription drug (Rx) is a prescription issued by a doctor who has the right to prescribe a drug purchased from a hospital pharmacy. This drug usually has a certain toxicity and other potential effects, medication methods and time have special requirements, must be used under the guidance of doctors.

The development of medical O2O cannot be separated from the continuous advancement of China's healthcare system reform. At present, a prominent institutional malady in public hospitals is "drug-raising", which allows hospitals to add 15% sales on the basis of drug prices, while prescription drugs have always been the "Luan" of hospitals. This system not only causes the high price of medicine, the difficulty of medical treatment and other problems, but also unfavorable to the long-term development of medicine industry.

Today, things are changing. In 2015, all the public hospitals stipulated by the Ministry of Health have abolished the physic medical deadline, and it is also one of the eight key problems of "Twelve-Five" reform. With the development of social economy, the physic medical system has gradually become a social problem which not only leads to high drug prices and difficult medical treatment, but also restricts the long-term development of medicine industry and economy. Taking the United States as an example, thanks to the guidance of the national macro-policy, development so far, many large-scale chain pharmacies have wings plump, such as the largest drug retailer in the United States CVS Company, hundred years old shop Walgreen and so on. This is thanks to the United States to implement the system of separation of medicine, hospitals only have hospital pharmacies and no outpatient dispensary, outpatient patients in the doctor's prescription, must go to pharmacies to purchase drugs, and pharmacies widely involved in the medical insurance business, but also the most important terminal medical insurance. In other words, pharmacies in the United States operate both OTC and prescription drugs, and the share of prescription drugs is huge because most prescription drugs must be sold at pharmacies.

Because the hospital in the drug sales market strong position, Chinese retail pharmacy has been squeezed under the survival. In just 2014 years, the number of China's single pharmacies has dropped from 274,000 to around 190,000. In recent years, in addition to sticking to drug sales, pharmacies in the business have to pay more attention to health care products, household medical equipment, beauty makeup and other so-called big health products. With the deepening of the reform of medical system, the drug-nourishing system will be terminated in 2015, and the prescription medicine is expected to be truly liberalized, and the medicine O2O or will be organically combined with the big health management industry.

Market: The neglected trillion sub health management blue Sea

What's sub-health? Sub-health is a critical state, in sub-health people, although there is no clear disease, but the spirit of vitality, adaptability and ability to respond to the decline, if this state can not be timely corrected, very easy to cause psychosomatic diseases. Sub-health refers to the unhealthy state of being ill, this is a kind of inferior health state, is in the state between health and disease, so there are "secondary health", "third State", "Middle state", "migratory state", "gray state" and so on appellation, our country commonly known as "sub-health state."

The basic purpose of medical O2O, which is represented by prescription medicine, is sub-health management. Based on the online drug sales platform, drug use, health information and counseling and other health management services. The purchase of medicine is relatively passive consumption, but also a one-time service, and from the drug to the great health is the medical O2O and the only way to the development of a large health industry. This year, the NPC deputies, Chen, governor of Guizhou Province, said

By 2020, China's health service industry output will reach 8 trillion yuan, accounting for 6.5% of GDP, will become a new economic pillar after it industry. Of course, the big health industry is also increasingly integrated with it and the Internet, O2O is the main form of integration.

It is worth mentioning that white-collar workers are the main group of Sub-health state. Stressful work and life pressure, resulting in white-collar workers physiological and psychological double fatigue, so, white-collar is the main group of Sub-health state. Among them, the 20-30-year-old Internet Heavy users is the sub-health high-risk groups. At present, many medical and health-type app are aimed at this potential market, such as grapefruit, aunt, blue light filter, Spring rain Doctor, good Doctor online and so on.

User: Do the "pull hook net" in the medicine electric business

The Internet not only provides the development model for prescription medicine and medicine O2O, but also provides a breakthrough-internet crowd. The above mentioned, to 20-30-year-old Internet Heavy users is the sub-health high-risk groups. On the other hand, these Internet users are also the most active online, the most intense demand, user habits the closest ideal group. The rise of the hook network provides an excellent idea for prescription drugs and medical O2O: To be a breakthrough for the serious vertical to the Internet user group.

In contrast to the pull-hook network, there will be notable features of Cross-border integration and cross fusion in prescription drugs and pharmaceutical o2o fields. Because of the medical system factor, the domestic medicine electric business has not been the market development for a long time, therefore, the future medical O2O will not only be the trans-boundary fusion of the medicine retail and the health Management Service, but also the PC electricity merchant and the mobile electricity merchant's cross fusion. App is the ideal portal for medical O2O and great health management in the mobile internet age. According to statistics, the global use of mobile health app in 2015 will be about 500 million people, of which health-type app is more rapid than the medical type app, but the business model is challenged. This is because many of the medical apps involve legal and regulatory aspects, such as prescription drugs, while health apps have problems with value-added services.

In the future, the development direction of health care app is the combination of medical retailing and health service management. With the spring rain Doctor and good Doctor online and other apps, medicine assistants, good pharmacists, medicine and other apps are organic integration of the two major functions. The latter solves the problem of business model that puzzles the current health-care app, and improves user stickiness. But with drug assistants focusing on the B-end market and the development of a good pharmacist, the strength of the drug is perpendicular to the C-terminal Internet heavy user. Founder Jinbin said that after two months of development, the current drug to the force has reached a daily 300 single outstanding performance, of which the repurchase rate of more than 20%. Its users to Sina, Sohu, Sogou, swim, divided the public, know, le Power, such as the first line of internet companies, to carry out the Internet enterprise staff to buy medicine exclusive customized services, "O2O+B2B+C2B" a variety of mixed mode in one.

However, the medical O2O also faces some growing pains. Although the sale of prescription drugs has become an open secret in the industry, it is still a grey area of regulation. September 2014, Spring rain Doctor hand good pharmacist, open mobile end drug retail and health service Management integration precedent, "medicine" O2O formally exerting force. With the country's increasingly clear drug management policy, the future medical O2O and health management industry is expected to usher in a rare development year.