3 years of successful development of 3 App founder Summary 3 rules

The founder of Tinyhearts has created 3 excellent apps in three years, including the "Pocket Zoo" wake alarm clock, which will introduce the three principles he summed up in his three-year venture. It should be said that my venture began 4 years ago, when I started my own app studio at home. In my own studio, it took me 6 months to put apps on the App Store list. At the same time, my baby daughter was born, which is why my first app, Pocket Zoo (Pocketzoo), is a child application. From that moment on, many things have changed. The Tinyhearts studio is growing, and now it's a software company that really has its own offices and small teams, and we're dedicated to people's favorite apps and relying on these apps to feed themselves. In addition to the development of child applications, we have also developed well-designed, wake clock applications, and recently submitted to the App Store for fitness application QuickFit. After three years of baptism in the App Store, three successful applications have been developed and supported by millions of users. We have been interviewed by the New York Times and Wired magazine, and have been subjected to brutal competition and plagiarism from our peers. We are very fortunate that Apple has made our apps a recommended application, and many tech blogs have covered us. The rule 1:1 version is just the beginning. If your application development time is less than 1-2 years, please do not publish to the App Store. The v1.0 version of the line is just the beginning. The work of concept, design, development and marketing is just the beginning of entrepreneurship. After that, you need to keep running: fix bugs, update applications, maintain systems, provide support, track usage, and do marketing. If you want to develop applications that remain in the form, you have to keep winning battles with other competitors, and that's the only way to survive in an app store. Applications, like seeds, need constant maintenance and moistening to take root. The law 2:mvp in the store. The first version of the application you develop must have the greatest demand (desirability), feasibility (viability) and usability (feasibility). The upcoming MVP expansion to MDVFP, although not as a MVP to achieve through marketing, but it allows developers to better survive in the App store. So try to polish the first version of the application to the best of your condition. QuickFit's first edition took us about 1.5 months. Let consumers feel that the application is valuable, which means that developers spend at least half the time to improve the use of experience. Make the samples as soon as possible, and then start by experiencing to determine the development direction of the V1.0 version. With our development of wakealarm as an example, we will originally planThe one-month-old product was dragged down to 6 months, and the app became the masterpiece of the alarm clock application session. Developing an alarm for the iOS system is not easy, especially if you want to develop the best product. For the first few weeks, we created an initial version and then made 110 alpha and beta versions of the product, until the wakealarm made us feel satisfied. We have all the details we can see to the extreme. After we submitted the official version to the Apple App Store, the Apple people called us and said they liked our products very much. Wake this application online the same day ran to the application store home page, and still in the recommended list. The care and grinding of the application eventually brought us a huge amount of revenue. MFVFP is the new MVP of the application circle. Rule 3: Most apps don't make money. Apple's App Store has lots of apps that make money, and that's undeniable, but in fact most apps don't make a penny. Apple pays developers 13 billion of dollars, but most of them are in the pockets of top developers, and it's hard for small developers to get paid. A handful of top developers earn most of their income by clicking on a live App store. And in the media can be seen are a few examples of successful, many people are not hesitate to jump into the pit. If you choose to develop an application to make money, stop your development process immediately! Right away! If you think the app can make you get rich instantly, think twice. To rely on the success of the application, please prepare for a protracted war, in fact, there are other ways to make money in a short time. Developing applications is more expensive and not easy. A common application can cost tens of thousands of of dollars, and most developers will not be able to get their money back. According to the calculation, the average income of each application in the Apple App Store is 4000 dollars. According to TechCrunch, new iphone app developers earn only 0.25% of the revenue from the top 250 apps. The barriers to application development are getting higher, but this is a good thing for developers who can develop high-quality, not just looking for money. One more word: Remember to use video to advertise the application you should have noticed that Apple releases a few short films to promote the product after releasing the new product. Because many people do not like to read text, it is necessary to make a beautiful video to promote the application. We also like the way the film is advertised. Video can help developers to build bridges between consumers and the media. Back in 2010, video production was one of the most expensive expenses in the entire application development. We have uploaded the video to the Apple Starawards competition, and the app has received a lot of attention before it was released, as many tech and tech blogs have reported. The success of our wake applications also has to do with video campaigns, but it helps usReceived no less than 100,000 clicks. So we're going to do a promotional video before we release Wake2 and Wakeforipad. The Clumsy Ninja is also an example of the use of video campaigns. Apple recently allowed some apps, including the clumsy ninja, to use video in the introduction, GooglePlay. The final thought is that our studio will be on our 4 birthday and ready to release our fourth application, and I still feel like we're just getting started. I hope the Tinyhearts studio will continue to develop wonderful apps as usual. In order to achieve this goal, we need to continue to learn, learn from successful examples, learn from past experiences, learn from mistakes, learn from success, and learn from falling in love with development applications. (Compiled: Zhang Dragon scented)