3500 yuan/square meters, Guangzhou commercial real estate listing price "50 percent discount"

Guangzhou Land and Housing Bureau is hanging out gluttonous feast: The Pearl River New Town "out of print" commercial plots m1-5 transfer notice, floor price of 3500 yuan/square meters, equivalent to the same type of land last year 50 percent "bargain".　　This is only the government to help push Guangzhou commercial real estate, multiple capital to enter the field of some signals. Hot money poured in. After three years of silence, the Guangzhou municipal government and Baiyun District the "old Baiyun Airport terminal commercial renovation" project recently resumed, and after the start of the Guangzhou Swire Exchange, announced that it will be 4 billion yuan in the original investment plan, the additional 1 billion yuan.　　Hong Kong's Feng Co., Ltd. is located in Jiangnan West junction of the "uncompleted building" Pyi Square, plans to invest more than 1 billion yuan.　　With the loan interest rate of the continuous downward adjustment and Guangzhou shop prices in place, Singapore Cade, Thailand Central retail stores, Singapore ARA Asset Management Group, such as overseas investment funds, in the commercial real estate market in Guangzhou is active figure. And once insisted on "increase the proportion of commercial property investment" strategy of the real estate bosses, but chose to slow down or slow down. As a major investor in the "game reform", the recent sell-off of the Pearl River New Town commercial property by decimating real estate has undoubtedly added a variable to the prospect of "hunting for Germany".　　And Tian Yu announced the sale of Guangzhou Tianhe Commercial project company AIA 80% stake.　　One side is the influx of hot money, one side is the developer strategy to slam the brakes, and retreat between, Guangzhou commercial real estate puzzle to be solved.　　Foreign funds in the Sui "shallow water slow" capital market is often the wonderful and the dark side of the dark clouds of suspicion.　　In the middle of last month, US fund a etoscapital terminated the acquisition of the 25% stake in the Accor's Egret Lake Huizhou, and demanded that the yuan be refunded 1.2 billion yuan, and that overseas funds would begin to leave Guangdong. At the same time, Mr. Huang, who specializes in Guangzhou business consulting, told reporters that there are at least four major commercial projects being negotiated with foreign investors in Guangzhou, excluding the Middle East capital, including the United States, Singapore and other financial consortia. For example, Singapore's Cade, which is active in several projects such as the Guangzhou Extreme Golf Course, spent $1 billion last year to set up a private capital operation fund to invest in domestic integrated commercial properties. The same company, a RA asset management group from Singapore, disclosed in its annual report that it is expected to invest more than 10 billion yuan in Chinese real estate in 2009.　　The Thai central Retail Company, which invests 4 billion in China this year, said it was "continuing to pay attention to quality property in Guangzhou". Business dilemma: The wine is also afraid of the alley deep in the Asian Games economic help push, Guangzhou's rapid urbanization process has given investors a worthy future. In the view of DTZ's director of commerce, Zhang Zhiqun, a reasonable rent rate should be based on interest rates.　　After the central bank has repeatedly cut interest rates, the domestic interest rate has entered the downward channel, is obviously lower than the retail investment rate of return, this time is very good time to enter the market. However, "troubled by the imperfect financing system, the stateThe lack of resources and other factors, real access to a commercial project will still encounter a lot of bottlenecks.　　"Gao Li International shop director Zhu Zhiwen said, this is also the Guangzhou plan launches the commercial project, many must entrust the high power International, DTZ and so on the reason which the multinational company agency rents." Wine is also afraid of the alley deep, even after the successful operation of the Hong Kong "Pacific Place" and the world of Swire Properties, its general manager, Mr. Zhi Jilin, said that in order to be able to introduce more internationally renowned brands and multinational companies into the Swire exchange of shopping malls and offices, Swire has and First Pacific Davis,　　Zhong Volume Bank and other international famous leasing agency signed a cooperation agreement. Swire Properties has been recruiting heavily in the mainland because its Hong Kong model is not replicable ——— Swire has enough resources in Hong Kong to recruit international brands and lose a lot of chess in the mainland. "Internationally renowned brands will generally set up different distributors in Hong Kong and the mainland, and for Swire, it is virtually impossible for the same brand of resources to be shared across regions."　　"Huang Wenjie, CEO of Chuleu Business consultancy, who observed and worked on commercial real estate for years, said. Hong Kong, a mainland pioneer of Hong Kong-funded property developers, has been hard pressed to develop. But commercial real estate not only has the building to sell, but also has the building to be able to rent, this kind of sustainable development business model has tempted a group of Hong Kong property developers to pioneer in the mainland.　　"Zhu Zhiwen said. According to industry sources, the current conspiracy to raise the Pearl River New Town land transfer of the more than 10 companies more for the background of Hong Kong, and the Pearl River New city underground World leasing projects, there are also Ruian real estate, Swire Properties, such as Acer Hong Kong real estate developers are anxious to vote "olive branch." "Hong KONG-funded companies are investing in counter-cyclical investments, mainly in large-scale business-type projects." "He unexpectedly killed a greatest second act when it was widely believed that Li Ka-shing was looking at commercial real estate in the mainland." Two years after taking the plot, Li Ka-shing plans to invest in tens of billions of the mainland's largest commercial real estate projects ——— the Shanghai Putuo City, as the Deputy Center project was officially started in April. Li Ka-shing's Guangzhou Xicheng district has repeatedly slowed down the work, but also in this node suddenly speed up the rush, investment, "shopping center will be completed in November this year acceptance, the plan for the opening of the year."　　The project owner said.　　At this point, Li Ka-shing's arch-rival Swire Properties, Putuo, announced one months before the commencement of the project, the first Swire property project in the mainland ——— Guangzhou Swire will add 1 billion yuan to its original 4 billion yuan investment plan. This shock undoubtedly for the later people into the market injected a dose of strong heart needle.　　Industry news, Hong Kong, its Feng Co., Ltd. is located in Jiangnan West Junction "uncompleted building" Pyi Square, plans to invest more than 1 billion yuan for commercial transformation.　　Zhu Zhiwen said that the companies ' counter-cyclical investments were not impulsive, and that the "pooling" they were seeing was just a concentrated performance of investment a few years ago.　　Of course, the policy push factor cannot be neglected. Many reporters learned that Guangzhou Metro line Line 3 in the original plan, only a subway exit with tooThe project was linked to the investment strategy of Swire Property's "Focus on the main railway intersection", until the end of last year, when the Guangzhou Metro company changed its planning and the Swire Project entered the substantive development stage.　　The commercial project of the de-game is in trouble. Through the massive commercial project construction wave, Guangzhou Municipal People's congress representative, the city People's Congress deputy director Zhouqingqiang at the end of last year expressed this kind of worry: rashly starts too quickly the whole transformation, may cause the rotten tail project.　　September 2007, the United buyers of the capital, combined with 4.6 billion yuan total price, 8095 yuan/square meters of floor price bought the largest, the highest total price of commercial financial land ——— the commercial finance plots. January 15, 2008, with the first shovel soil, the reform project officially broke ground.　　However, just after the demolition of the city was a financial turmoil, the capital, and the scene were sold by investment banks. So, "Can the developer still get the money?"　　Will the transformation of the de-game be hindered? Perhaps for the sake of reducing the risk of investment, decimating the real estate, Hopewell Capital to invite Sun Hung Kai to join the Chase project. According to people familiar with the matter, Sun Hung Kai is planning to raise 3.3 billion yuan to invest in the project, but its financing plan has not been approved.　　Therefore, it is rumored that Sun Hung Kai plans to withdraw from the project.　　Speaking at Huang Shaomei, general manager of South China, Sun Hung Kai Development (China) Ltd., she denied that Sun Hung Kai would quit, saying the project could start in stages and that it was still in business planning.　　Stick to it or give it up? Monetary and root of the big maneuver, perhaps for the decimating real estate to resolve the business crisis.　　But for more real estate developers, commercial real estate does not have much leeway, either stick to it or give it up altogether.　　Also subject to the capital chain and the environment, the development of the Westin Guangzhou, the days of the hotel's reputation home property recently issued a notice, to 368 million yuan to sell Guangzhou Tianhe Commercial project company Y aubond80% Equity, to repay the Lehman liquidator to request the return of the 220 million Hong Kong dollar loans, complete withdrawal of commercial property. And get the old Baiyun Airport terminal commercial Renovation project 15 years of Operation Right Guangzhou Industrial Co., Ltd., due to contract disputes and other reasons after two years of shutdown, the recent resumption of work. At this time, "the 2010 before the Asian Games delivered before the use has not been too many days, one months ago to hand over to the high power International agency planning and construction, had to directly on the structure of reconstruction, cut to the market early stage research."　　"Gao Li International is responsible for the project Zhu Zhiwen said, the project is the old Baiyun Airport, has a deep historical background, so" aviation "as the theme of the best to undertake, the architectural appearance will remain the original. According to people familiar with the matter, according to the agreement at that time, fine industrial enterprises to 40 yuan/square meters/month of the price of the terminal building, in accordance with the initial planning of 100,000 square meters of construction area, monthly pay 4 million rent, 15 will be 720 million yuan. Originally planned to be put into use in 2008, the early stage investment construction has invested 300 million-400 million yuan,"Now, the construction and reconstruction will take two years, such a large business m all, still need 7-8 years of incubation period, the operator faces the challenge is self-evident."　　"said Guangzhou business Observer Huang Huajun. Behind this kind of profit imbalance is the local government unite the private commercial force to promote the city construction.　　The theoretical support given by Wang Jian, the Secretary-General of China's Macroeconomics society, is that it is the only way to push the economy out of the danger of a prolonged slump by accelerating urbanisation. Compared with the eagerness of the businessmen to pursue their economic interests, the Government's enthusiasm for public service development is relatively weak, and the construction of commercial transport facilities is relatively slow.　　　　　From this point of view, stick to or give up, not only focus on the enterprise's own strategic development.　　This reporter Xiaoxin experts point of View Tsinghua University international commercial real estate operator Office chief analyst Zhu Lingpo: Not enough money to support, please do not hasty commercial real estate in the Tsinghua University international commercial real estate operator Office chief analyst Zhu Lingpo View, the holding of commercial properties must have a long-term sufficient financial support. "This kind of financial support means that in addition to capital market financing and its own capital, there must be a matching capital system, such as banks can provide long-term commercial property development loans, Non-bank financial system such as real estate trust, such as long-term stable variety of support." However, these funds supporting system is still missing in China.　　"Zhu Lingpo said. Unlike homes, commercial real estate cannot reduce prices in the short term to bring cash flow returns. When the demand for short-term returns is greater than the long-term return of the strategy, decimating as a local real estate industry leader, reduce commercial property become their helpless and wise choice.　　Since 2006, Li Silian Real Estate CEO in the formulation of the three-year plan, said, decimating the real estate will gradually increase the commercial land, is expected three years later, to achieve "in the operating income, 75% from sales, 25% will come from rental income" scale. Three years later, under the pressure of macro-environment, decimating the strategy of the brakes ——— to suspend the increase in operational property holdings strategy, including the original preparation for the construction of several hotel projects, several large commercial projects have been suspended or slowed construction.　　Even, will be located in the Pearl River New Town 22,000 square meters of surplus Thai Plaza office building to 500 million yuan price, resell to the country to open the line.　　　　　　　　　　　　　　　　　This is a difficult choice. Xiaoxin