Abstract: Lei said, kill the chicken to use a sledgehammer, so Huangwang to do hand ring. You may not know who Huangwang is, but you may have heard of the intelligence device, the first hardware manufacturer to enter the tablet market in China. When the first product was released by the Q5, the flat-panel electric
Lei said, kill chicken to use a sledgehammer, so Huangwang to do hand ring.
You may not know who Huangwang is, but you may have heard of the "smart Device", the first hardware manufacturer to enter the tablet market in China. Intelligence device released the first product Q5, the tablet computer is not called a tablet computer, called the clumsy mid. "Mobile Internet Device", a concept proposed by Intel in 2008. The ipad has not yet been released, and mid is positioned to be a smaller device than a smartphone, a bit bigger than a netbook.
The intelligence device accepted the strategic investment of millet at the end of last year, and the new technology was set up earlier this year. Wednesday, on the multicolored city, Millet headquarters office building 12 floor meeting room, Huangwang Technology CEO and Millet Eco-chain product director Xiayong received 36 Krypton interview.
Millet Bracelet is a very simple hardware
From the tablet to do the bracelet, Huangwang feel no technical pressure. "From the Linux embedded development, and then did a tablet computer and smart watch on the Android development, now do hand ring, is a 8-bit SCM," Huangwang said, "but from the product point of view, in fact, is becoming more complex."
Said complex, because the millet hand ring has a few functions, give up the function of many. The core positioning of the product is the ID of the user identity. The millet bracelet is integrated with a Bluetooth chip and a three-axis acceleration chip. The former is used for ranging and determining the identity of the user, which is used to count the steps and monitor sleep.
It's as simple as that. No screen, no out, no pulse monitoring. "The bracelet is not a watch, any and ' user ID ' that has conflicting features that we all cut off," Huangwang and Xiayong said in a previous post, "We want users to be able to wear it for 24 hours." When the "Rice" (functional part of the bracelet) is removed from the wrist strap, you can feel the simplicity of the capsule.
Before Misfit Shine, many people spit out all kinds of grotesque hand rings should be called wearable equipment. Millet's solution is to remove the capsule from the bracelet. Buckle on the belt, hanging around the neck is no problem. You can even add a small screen to your wrist strap.
"If you think that a colorful wrist strap doesn't fit your aesthetic, you want to replace it with leather and leopard stripes," he said. 79 Yuan is only a standard version of the price, a variety of accessories we also rushed to drive the system. Wait until the bracelet is officially online and you'll see, "Xiayong told 36 Krypton.
5g, 8mm, 79 yuan
A simple hardware to sell 79 yuan, this should not be a problem, but the millet bracelet just released when the great controversy. Users have always thought the smart bracelet is a 100 dollar product. Startups are also talking about capital markets. Bong Hand ring A generation price of 690 yuan, the second generation price of 99 yuan. What happened in five months? Well, you guessed right.
How much is the cost of millet bracelet? Xiayong not willing to answer the question directly, "39 yuan is impossible, but I can tell you that 79 of the price is according to the original set." "Two chip power consumption is the industry's lowest, the price is three times times the opponent", Huangwang very confident. Xiayong and others have argued that the ADI's acceleration chip is the lowest power consumption. No one can convince anyone, because opponents cannot lift the counter, but the data on Xiayong's hands are limited.
"Battery capacity 41mAh, the beginning of the design of the hope of 100 days, adding a variety of modules found that do not." The last 30 days is a conservative estimate, "for Bong2 's one-year endurance, Huangwang feel bad evaluation." "One year to throw the product, can not charge, will be simpler", Xiayong still did not endure to mend a knife. Bong2 Hand Ring Replacement battery needs to be dismantled.
Although very cheap, the millet product team does not want the product to make users feel cheap. In 36 Krypton view, millet bracelet is the first millet can let people talk about the design of products (millet 4 can let people talk about the design of others home). Put a battery, two chips, three LEDs to this 5g heavy, 8mm wide capsule. The Millet product team spent a lot of energy.
Because again waterproof, and the texture of metal, but also to let the indicator light out, so had to use laser micro-perforation technology, each led place to play more than 90 holes. "It's not what you can do," Xiayong, who likes to mention the details, "It used to be the MacBook's keyboard light."
The bracelet is chicken ribs? In the whole millet ecology.
The simple advantage is cheap, the disadvantage is less function. Huangwang is looking at this question: "First of all the existing functions to achieve the ultimate, so that users have viscous." "Bracelet is not the main business of millet, so we do subtraction, other people's home to do addition," Xiayong that the idea of millet hand ring or to do a single section of the explosion, the function is not chicken to put in the ecosystem of millet to see.
For now, the millet bracelet can be used to record sleep and movement and upload it to the app, to share it with social networks, and to view the rankings of your friends ' circles. Without adding new sensors, what's the next game? The firmware can be upgraded to monitor a variety of sports, such as swimming, such as tennis badminton swing, but also introduce machine learning algorithms to provide users with personalized guidance. These are also the Bong2, or smash such professional sports hand rings are doing.
Even without these, Xiayong thinks the "User ID" has a great imagination. Originally Bluetooth chip is unable to do indoor positioning, but if the home with other intelligent devices can use Bluetooth ranging to do indoor positioning. Imagine when you go into the TV and the TV knows it's you, and immediately sync your favorite TV show from the clouds. The early-start ring did not wake you up, telling the next phone to emit louder sounds and vibrations.
The official propaganda millet hand ring supports only meters 3 and meters 4. In fact, as long as the mobile phone with Android 4.4 can be recorded in the Millet step and monitor sleep. "Only the initial shipments are small, we still want users to use the millet phone to get a complete experience." But Hua mi technology is now online recruiting iOS engineers, millet bracelet will soon support the iphone. Xiayong told 36 Krypton, this year, the supply of millet bracelet more than 1 million no problem.
Millet came in to make the cake bigger
Huangwang Choice and millet stand together, millet ecological chain another director Peng work. Peng and Huangwang are China's alumni, but Peng's school entrance Huangwang just graduated. Huangwang said that Hua mi now more than 70 employees, technicians exclusively the Hkust origin.
Lei once laughed that "Peng ran 32 startups in the country last year." To accept the investment of millet rice, do the mobile power of the purple rice, as well as headphones to add a joint creation. These three are lei in the press release, and he did not disclose, such as and mirs joint venture of Chuang Rice, there is news that Chuang Rice is to do smart sockets. Millet's established strategy is that, in addition to terminals, routers and televisions, all other hardware for others to do, millet investment.
"Millet investment in rice, the wisdom of the big stock, we accounted for small stocks," Xiayong said, "Huangwangyu absolute autonomy, he later want to do the spacecraft are no problem." But Huangwang already in Lei's proposal, the intelligence device before the product line is gradually cut off, the smart-board last updated or 2012 end of the U7. The smart watch Zwatch started last year will not be upgraded for a short time.
Let 36 krypton Some of the unexpected is that the millet hand ring software, hardware and cloud data are micloud, just used the cloud services. That year's intelligence device is not just a pure hardware manufacturer, launched the intelligence reader to read clients, and even their own magazine mall.
Huangwang that Millet's greatest help is to have more reliable technology and product personnel and their own thinking together. But more manufacturers value the exposure of millet and product sales channels. For example, Boardlink,boardlink did not get the recommendation of the Millet Mall, but got the Beijing East and 360 strategic investment. The start-up company, which once provided a smart remote for the millet router, recently lashed out at the media for the "one line of destruction".
But Xiayong felt that the millet bracelet helped other hand ring manufacturers. "After the millet box out, some TV box manufacturers in Shenzhen have increased their shipments by a hundredfold." They used to call hard disk players, users do not know what this is, "Xiayong said," If the millet are not good bracelet, others do not come in. " Millet seems to be the first consideration is to make this market bigger, bigger premise is the price down. Then the various hand rings to find their own positioning, or do all-inclusive, or deep digging vertical field.
"How to play the next smart bracelet?" "36 Krypton throws out the last question.
"You can work with Swarovski to launch a custom section!" ”