360 Search On-line One anniversary: The market of the relics

According to CNZZ statistics, 360 of searches accounted for 17.59% of the market in July this year, and 360 of the market share of search has stabilized over 18% since August.

Xiangdong, 360 president, said in an interview with China's Economic times, "20% is the 2013 target." Now it seems that we will finish the task ahead of time and know that we can set the goal higher. ”

Share of relics

Over the past year, 360 of searches have been frequently used in industry cooperation: in the advertising business and Google cooperation, in shopping search and a Amoy network cooperation in the field of medical and instant search cooperation in micro-blog search and so network cooperation, and recently upgraded and NetEase Youdao strategic cooperation for the latter to provide technical support services.

In addition to industry collaboration, 360 will focus more on creating "safe, authentic and trustworthy" search engines.

In response to the previous Internet search engine fake medical counterfeit ads, 360 search specifically launched the sub-vertical search engine "Doctor search." This action effect is obvious, 360 search statistics of 1000 medical related keywords show that last year, the rate of advertising appeared almost 100%, this year down to 70%, similar products and "college Entrance Examination navigation", "Entertainment direct" and so on.

Phishing sites are also being reduced in search promotions. From the 360 net purchase first compensation data, as of July, the proportion of search engine fraud in the overall network fraud has been reduced from 43% last year to 37%, and 360 search and Baidu launched a search to promote fraud payment services.

It is clear that in the process of creating a "safe, authentic, trustworthy" search engine, 360 has sacrificed a certain amount of revenue. According to Yu Guangdong, the 360 vice president of the search business, 360 cut the medical income of more than 50% of the search engine revenue, as well as the non-corporate web promotion, which adds up to 80% of Internet advertisers. "In order to compete with Baidu, these businesses were not launched at first," he said. ”

"360 Search for the promotion of fraud total compensation scheme" has been implemented for nearly one months, currently for the user claims 202 cases, the amount of compensation claims amounted to more than 1.21 million yuan, a single maximum payment of up to 260,000 yuan. Yu Guangdong revealed that the 360 will soon be full network volume to advance this plan.

360 at the expense of income, financial risk at the expense of competition, the search industry is changing the rules of the game. In response to the 360 launch of the search network fraud total compensation for new measures, August 8, Baidu upgraded "Netizen rights and Interests protection scheme", the abolition of 5000 yuan in advance to protect the limit, the implementation of "full first security."

Future layout

At the same time as fighting fraudulent web sites, Xiangdong said the 360 goal was to win 10% per cent a year.

"We did not start commercialization until the first half of this year, and so far, agents have been largely completed in more than 30 provinces that are more important in the country." In small and medium-sized cities have established an agent system, there are almost 30 of the scale. "Yu Guangdong revealed.

In addition to the gradual commercialization, 360 has its own ideas for mobile-end layouts. July 18, brewing has been a long time 360 of Thunderbolt mobile phone search quietly online. This is the first Web site to support the installation of a button on a mobile phone, covering software, games, e-books, music, ringtones, themes, wallpapers, and seven categories of Android phone resources.

Why is a browser-based lightning search? Xiangdong's explanation is "a variety of patterns that understand user needs to create the optimal entry mode on the mobile internet."

In his view, the PC Internet age, the portal is "browser + search box", the mobile internet era, the current popular "software store +app" mode, which is Baidu 1.9 billion U.S. dollars to buy 91 wireless reasons. "Thunderbolt Mobile search is a new exploration of 360 in the entrance, based on the ' Search + Software store +app ' mode." The future of the Internet and now will be a double day, a lot of things have to be done again. If you cannot grasp this opportunity, you may be eliminated. ”