360 Search is accelerating commercialization

Absrtact: 360 Search is accelerating commercialization. According to people familiar with the matter, 360 of search agents have covered Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Hebei, Shandong and Henan and other 8 provinces and cities, in most areas are used by the exclusive agent of the way, which, Beijing area

360 Search is accelerating commercialization. According to people familiar with the matter, 360 of search agents have covered Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Hebei, Shandong and Henan and other 8 provinces and cities, in most areas are the exclusive agents of the way, of which the Beijing agent is Beijing World online.

It is understood that 360 search channel to promote the signing of agents, since late January 2013 began in the domestic first-tier cities, the first batch of contracts will focus on the domestic front-line cities. This February 360 search and Beijing World Online signed strategic cooperation, officially announced that Beijing Tiandi Online Technology Co., Ltd. for 360 search to promote the general agent in Beijing.

A participant revealed that the site to the number of customers more than 400, the meeting site signed more than 240 orders, more than the original organizers expected to meet 150 customers, Beijing world online high-level more confident, said to do a big fight. The reason is that, although Baidu is the search market boss, but many advertisers, the flow of relatively diluted, 360 search just exerting force, can give channel more concessions, Beijing world Online think can benefit from it. At present, advertising mainly through the Beijing World online advertising, you need to open an account, the minimum cost of 4600 yuan, including 600 yuan service charge and 4000 yuan deposit.

Data show that Beijing World online with 3721, Yahoo, Baidu, Google (micro-blog), Microsoft, Sohu, NetEase, Tencent, Alibaba and other enterprises to establish a wide range of cooperative relations, set up 5 branches nationwide, more than 500 personnel, with more than 300 internet sales staff, Close to 100 people's customer service team.

At present, heaven and earth Online is NetEase Youdao search promotion of the country's largest partner, the exclusive agent in Beijing, Microsoft Bing Export core agents, Sogou the country's largest agents, or Tencent Enterprise Liang sales Services core partners. Beijing world can also be said to be Zhou (micro bo) 3721 times Channel Kibaki.

Insiders revealed that 360 of search advertising methods are divided into "brand direct", "Search promotion" and "Guess you like" three kinds of products. Search promotion that is, "bidding ranking", who bid for the key words can be ranked to the natural search results in front of the use of effect payment mode. According to Tencent Science and technology, this also and Zhou do not do "bidding ranking" of the statement conflict.

Brand Direct is in the web search results at the top of the use of pictorial display form, the release of Enterprise dynamics, product information, promotional activities and other information. Guess your favorite advertising show is in the 360 navigation, including the hao.360.cn home page text chain ads and 360 film channels, joke channels, music channel picture banner ads, etc., are paid by effect mode.

According to 360 forecasts, 360 search channel system is expected to be completed in the first half of 2013, including Bowser shopping network, treasures nets, diamond birds and other domestic e-commerce platform, and 360-point marketing platform to achieve cooperation. However, 360 Vice President Yu Guangdong, who is responsible for the channel, is unwilling to disclose further details.