Absrtact: There has been a brand in the market called Monroe, it only do a women's pajamas products, sales price of 188 yuan, only two styles, suspenders and shoulder, and only two colors, orange and purple. They used a different way of selling, send
There has been a brand in the market called Monroe, it only makes a women's pajamas products, sales price of 188 yuan, only two styles, suspenders and shoulder, and only two colors, orange and purple.
They used a different way of selling, send. How to send it?
Free。 If you are wearing a good feeling, please help us to do word-of-mouth publicity.
If this nightgown is for you, would you like it?
Of course I will.
But he mentioned another request, we give you can, express fee you can do? Courier Fee is 23 yuan one piece, but support the delivery of goods, support returns. The consumer is 0 risk. It means you spend 23 bucks on a courier fee to get a 188-dollar lady's nightgown, would you? Perhaps the first time you see may not be tempted, but if you find that at the same time there are 157 sites are advertising for him, you will not take a look at it? Well, I believe at least 80% Will subscribe to one.
How much do you send for free?
The first stage we will send 10 million pieces, we calculate, 188 yuan One, 10 million, equal to how much money? 1.88 billion RMB, this company is willing to take 1.88 billion to smash a market, you tell me to have this kind of company? Perhaps a lot of people will think that they are losing money to make a yell.
But the company is neither China's top 500 nor the world's top 500, and many people will make one if only to satisfy their curiosity. So, you will leave the name, phone, mobile phone, address, 13 days later, courier really sent to your home, you open the envelope a look, this pajama quality is really good, in the market may be more than 188 or 288, you want to pay this 23 express fee?
A lot of people don't understand, what is this company for? Is it charity or a profit-making yell?
OK, below I take everybody calculates a sum account, 10 million pajamas free to send, first we need to solve the supply problem. Business people know, China Yiwu small commodity wholesale market world-famous, there are many small clothing processing plants, so the production, the cost can be very low.
And I have 10 million pieces, then you give someone to do 10 pieces, give me 8 pieces can. Attention, is the summer women's pajamas, first, the style is simple, second, the province cloth.
Why 8 dollars cost of pajamas in the mall can sell to 188 yuan? Today, if we buy a pair of shoes, the market cost is 50 yuan, but to the mall inside is not a brand of selling 300, is a brand of selling 500, good, I would like to ask 50 yuan to 300 yuan in the middle of the money where? Shopping malls, yes, the mall took 27% to 33%, The salesperson was divided by 12%. Monroe Pajamas production costs only 8 yuan, but to the hands of consumers do not have any market links, so 8 dollars of pajamas to get to the mall to sell 188 yuan.
So consumers really get the benefits, consumers happy not happy?
Consumers feel that the profit, must be happy!
Next is the problem of express, we usually express the same as the smallest things, at least 10 dollars, but, if I have 10 million in a year delivery in your company, can be cheap, so, the last 5 yuan finalized, because the summer of women's pajamas is very light, and very small, an envelope can be installed.
The following is the rest of the ads, the original online to do this free advertising is not necessary to spend money, because the site is to browse the amount, today you try, if the product is free to send, I guarantee that n more sites to help you send things. However, in order to make my pajamas more crazy, as long as the site on your home to send a piece, I will give you 3 yuan of commission, you will be more crazy to play the ad? So, all the websites help to advertise.
OK, let's count the accounts again.
23 Bucks minus 8, minus 3, minus 5. How much is left? 7, so that is to say, they actually send a nightgown to pay only 16 dollars of cost, but, consumers paid 23 yuan of courier fees. That is to say, they just send a nightgown to earn 7 yuan, China has 1.3 billion people, a year free to send 10 million pieces can send out? The answer is, of course. Finally, they made 70 million of their pajamas a year.
What did the company do? who delivered the courier, the ad who did it? website, who made the money?
Ok, next, we're counting the profits of the others, what do you think about the 8-dollar pajamas, the one that makes the pajamas, how much does it make? Each piece can only earn 1 yuan, but one after another 10 million. Do the manufacturers want to do it? Express Company charge 5 Yuan, ask Express Company can make how much money? It's also a dollar. The web site to advertise itself is not what the cost, so, the site's net profit is 3 yuan.
These three work together, one to make 5 dollars, but they did not do anything to make how much money? 70 million RMB.
Ladies and gentlemen, how many people are there in this company? The company adds four people from the president, the design director, the Sales director, the accountant and the whole company. Four people points this 70 million is not how all have to earn, the most important thing is they did nothing.
And everyone is happy!
That's the business model.