5 optimization errors for e-commerce stations

E-commerce website SEO error will cost you a lot of money, just from this single reason we should spend time and experience to correct these SEO errors.

Unlike blogs and article-rich sites, online stores (especially if you sell products that already have a lot of sites on sale) are much harder to do SEO. Below I will explain to you the next electric business station frequently make 5 mistakes and how to avoid these mistakes.

The title of the product is not unique or is not optimized

Product headers are important for page optimization. As for why we want to optimize the title, I believe many people have explained that the importance of the headline is one of the reasons why we must optimize it. Then look at the first mistake.

One of the reasons why your electric dealer is not ranked well in natural search is the title copied on the same website or other website.

What is the feature of a small product title?

Less than 70 characters

Listen to one on the site-that is, you don't have the same title in your website store.

Indicate what the product is or what it is used for

Write as much as you can in the language of the user-the title of the product should contain the keywords and words that people often use in search engines, rather than the blunt technical term.

Here are some tips on how to write a good product title

I know it's hard to write a unique title for each product when you have a lot of the same product. When you write a few product titles, your thoughts are basically used up, and then the inevitable can only be replicated.

So what you have to do is try to take the attributes and characteristics of the product as well as the brand and applicability of the product to the title. For example, let's say you're selling a tablet on the Internet, so the following few unique headings will give you a decent product:

Samsung Android Tablet PC

16GB Samsung Android Tablet PC

16GB white Samsung Android Tablet PC

16GB/3G Android system Samsung Tablet PC

Missing or copied description

In addition to the title, description is another important part of the electrical business SEO. A key SEO error that most websites often make is that there is no product description or its description is the same as the description of other websites you see on the web.

Now let me tell you how serious the problem is. Suppose that the product you are selling is also sold on Amazon,ebay and other popular and famous websites, and your product description is the same as that of Amazon.

When search engines crawl your site, they will find that the articles on your site are on the record, so they ignore the descriptions on your site and crawl the rest. If they find that you have a lot of pages that are the case, they will simply ignore your entire site.

On the other hand, if a search engine crawls your site and finds a lot of original articles about the products you're selling, they'll put them on the list, and that's the first step in trying to get your dealer to a good rank.

A small piece of advice on the lack of an article. We often say that we should use articles to attract search engines, and the reason we should do this is because these articles help search engines to understand what our page wants to express. If there is only one picture of the product on your product and the title does not explain enough information about the product to allow the search engine to analyze and decide how to deal with a particular page.

How to write a good product description?

As with headings, it's difficult to write a unique product description for a product, which is why you need to think about how to write it. A good way to teach you: try to describe the product in words by emphasizing physical differences with other similar products. For example, suppose you sell a different color pen (the same model), here are two descriptions:

"A stylish ballpoint pen with a white label. The main body has an elegant brown ...

"Blue ballpoint pens are suitable for left-handed people. Your logo is printed with white letters at the top of the pen ...

Bad formatted URLs

In many electric business stations can see the product page URLs like this: www.xxx.com/productid12?EEFEFS4 and such URLs, whether for search engines or users are unreadable. Most URLs are like this, because when developing a system, it's easier and simpler for programmers, and they certainly don't take SEO into account.

If you are lucky enough, the platform you use allows you to change your URL to make it more meaningful, such as: Http://www.myshop.com/16-gb-samsung-tablet-white.

Note: When you make these changes don't forget to do 301

When thinking about the structure of your URL, try to do it based on your product's group or classification. For example, if you have an Android tablet and a phone, you can use the following URLs to classify:

Www.xxx.com/android-tablets

Www.xxx.com/apple-iphones

The site took too much time to get in.

In addition to URLs, product titles and product descriptions, website speed is another important factor in selling products online. There is a lot of data to prove the relationship between the speed of a website and the sales of products, that is, the faster the Web site, the more products sell.

If you're using software that's old, or you can't optimize your code the way you want it to, you'll most likely stay in the same column as hundreds of other online stores that take a long time to download, which will drive the potential customers away.

As the owner of an electrical business website, you have to make sure that your store is quickly displayed to the customer (the site is fast), whether it's on a desktop, tablet, or mobile. To achieve these you can:

Put your site on a fast VPS (avoid placing your site on a shared host)

Optimize your picture, video-optimize change page size to make him faster

Optimize your site code-if you can't do it yourself, you'd better hire a programmer to help you avoid unnecessary code slowing down your Web site.

Optimize your page-leave items on the product page that will help you form a single item instead of items that you find useful.

Lack of availability

Above so there are SEO errors associated with one thing: usability. Real SEO is about usability, user friendliness and user experience as well as online sales, your store must be available. This depends on a number of factors, but generally the online store should be:

Easy to operate

Fast

Move response

Search Engine Friendly

Good structure

Last but not unimportant, the availability of an online store is closely related to the product you sell. The best festival fruit you are using in the online store software should be the right customization and the best way to showcase your product.

For example: A shop that is designed to sell clothes cannot buy a car. This is available to people who buy clothes, but it is not possible for the person who buys the car.

Summary

The products and services sold online are the reasons why the Internet is so useful and powerful to all of us. And there are a lot of people on the internet who have this idea, and it takes a lot of thinking and hard work to build an online store that people trust and use.