51 online purchase price war ahead of the exchange of the big electric dealer bargaining attitude differentiation

BCC network Beijing April 28 News (reporter Wang Siyuan) According to the Sound of the economic report, the upcoming "51 Small Long Vacation" to http://www.aliyun.com/zixun/aggregation/7676.html "> online shopping in advance to usher in promotional boom." In "51 Storm", "Price naked" and other slogan slogan, Big electric business who also does not lose momentum. But the reporter found that in the face of frequent price wars, this round of fire, the appliance business "bargain" attitude and strategy has been quietly differentiated. What kind of business is the electric trader planning for a long holiday?

"5 to run naked, full 20 percent". This is Bowser "51 small long holiday campaign" slogan. Bowser vice President Pengliang revealed that Bowser the campaign will last a whole month:

Pengliang: We will run through the May, 31 days altogether. The price is very large. For example, a Haier air-conditioning, almost 2,056, directly hit 2000. Some other products, equivalent to 60 percent on the active page, let consumers to buy.

In addition to Bowser, the traditional store transformation, relying on channel advantages, activities do not lose momentum. Suning easy to buy put forward "51 endlessly, 1 billion yuan special products into the market", Suning Yi Bao "Recharge 100 to 100", Gome (micro-blog) online Mall announced "51 period, 100,000 special merchandise, let 80 million."

On the other hand, the Beijing-east, when the traditional electric power companies have to fight, but by contrast, from the intensity and the degree of sustainability people feel jianzaixianshang have to send the meaning. BEIJING-East launched the "51 storm, the full range of products to reduce prices," Dangdang launched a six-day "total net difference return", Amazon launched "Special and Second Kill zone", the cat showed a low-key attitude to avoid war.

Compared with the General Electric power quotient, the vertical electric Trader's attitude generally holds the wait-and-see. Where the customer-prudential products related to the responsible person said, for 51 although there are discount special sales activities, but will not participate in their own industry network price war:

Every customer sincerity product related responsible person: Peacetime order quantity will be higher than the weekend or the holiday, therefore we do not follow three Indosasa to go completely. We sell sales according to their own situation and consumer habits.

Electric Business Analyst Shing pointed out that the comprehensive class of electric appliances, 3C digital, footwear goods, books and other products into the price war, involuntarily. But too often price wars are weakening consumer price sensitivity:

Gong Platinum: The sensitivity of consumers is decreasing. The entire electric business industry profit situation is not very good, but also from the system competitiveness to think. Consumers are increasingly concerned about the integrity of the online shopping, the service is also strengthening the importance.

To this electric dealer already has the sober understanding, the holiday promotion behind, "The soft power" the investment and the competition is more important. Bowser vice President Pengliang said:

Pengliang: This time to test whether the electricity dealers can provide routine services, logistics delivery time is not in accordance with the standards. In the logistics, the staffing resources are more than the previous one times.

51 to, Gong Platinum advised consumers, in the face of "price reduction, rebate, discount, seconds kill" not busy cross-stitch eye, online shopping also pay attention to the consumption details:

Gong Platinum: Net buys this piece at present basic oligopoly, try to go to some big brand website; the second activity is generally the manufacturer retains the explanation right, the rule also must carefully read the attention; third, after 51 express this piece, after receiving the goods may open the package acceptance, again payment. Network security is a commonplace topic, QQ Weibo often some unknown links, must see its domain name, especially when payment, (see) is the real site of the enterprise, this to be judged.