54% users are very satisfied with the Kindle Fire low price is the main reason

Tencent Science and Technology (Lin Jingdong) Beijing time February 3 News, according to the latest survey results, 29% of the Kindle Fire users intend to spend a lot of money on Amazon shopping site to buy content, but only 54% of users said that the Kindle Fire is very satisfied, the main reason is the low price, Second, the product is equipped with a color screen. ChangeWave, a market-research firm, surveyed more than 2,600 North American consumers in January, finding that on average 20% of online shoppers intend to buy more goods on Amazon in the next 90 days, with 29% Kindle Fire users and 19% non-Kindle Fire users intend to buy more products on Amazon. The survey shows how much consumers trust Amazon, because Amazon's strategy is to sell the Kindle Fire at a loss and use content to make a profit. Amazon was disappointed on Wall Street in Tuesday, when it released its fourth-quarter earnings in 2011. While Amazon's Kindle sales rose 177% per cent year-on-year in the quarter, net profit fell by 57% per cent year-on-year. 29% of Kindle Fire users intend to spend money on Amazon shopping sites (Tencent technology map) 54% users said they were very pleased with the Kindle Fire (Tencent technology map) Amazon did not disclose the Kindle Fire's fourth-quarter sales in its earnings, But analysts estimate sales of the product to be 6 million units. The survey also shows that Amazon is a leader in the E-commerce market. Only 20% of consumers say they are not going to shop in the Amazon for the next 90 days. By contrast, it is unlikely that the proportion of shoppers in Wal-Mart and ebay will be 78% and 65% per cent for the next 90 days. Not all the findings are good for Amazon. The survey showed that only 54% of users were satisfied with the Kindle Fire, while another 38% said they were more satisfied with the Kindle Fire. By contrast, according to a November 2011 survey, about 74% of users were very happy with Apple's ipad, and the proportion of users who were happy with other tablets was 49%. ChangeWave in the survey report, the previous survey results show that the product's user satisfaction can predict the future demand for the product. The report also notes that the most satisfying factor for the Kindle Fire users is the low price of the product, followed by its color screen, with 59% and 31% of users choosing the two reasons. As for the reasons why users are dissatisfied, 27% of users claim that the Kindle Fire has no physical volume buttons, and 21% of users claim that no camera is a major flaw in the Kindle Fire.