58 The magical journey of the city "coming to the station"

Just as the Chinese Olympic delegation created the magic in London, a "magical website" from China is suffering. August 8, 58 Xu Yuanhong, vice president of the city's Business Development Center, was confirmed to have said goodbye to the club, all the reports pointing to the 58 listing process is blocked. Plainly, this is the money, listed in order to finance, the reason behind the financing may be the wind investment would like to quit, but also more likely to be 58 really lack of money. But either way, it's not good news.

To say, 58 with the city so "a magical site" is not Yang Xiao students on TV, in fact, behind the strong background. 58 with the city in 2006, 2008, 2010, 2011, 58 respectively obtained 5 million U.S. dollars, 40 million yuan, 15 million U.S. dollars, 60 million U.S. dollars and other rounds of financing. Arguably, the support of so many funds is enough to prop up 58 of the city's "magic." Since last year, however, Hao, the CFO of several listed and quasi listed companies, landed 58 of the same city, and 58 of the city's IPOs had not been smooth. In fact, before 58, Youku, Thunderbolt, Shanda and other Chinese concept stocks have IPO and frustration, 58 also determined to follow up, of course, the intention is to repair the wallet.

And Beijing-east, Youku and other Chinese Internet enterprises are not the same, 58 since the birth of the city is based on classified information, for users to release information free of charge from the beginning of the platform to face a lack of money to bring survival challenges. Through the consumption of integral to achieve the information to do refresh, top, advertising and other value-added services, is 58 of the same city basic routines. However, these do not have a sufficient return on the financing that was obtained before the city of 58. With the city in 58 in charge of the company's overall business cooperation and public relations matters Xu Yuanhong separation, 58 of the city's internal business strategy errors were again displayed, and its old line of classification information, also behaved "flawed".

Earlier, a lot of media on the exposure, in 58 with the city and agents of the mode of cooperation, 58 with the city commitment to agents 60% of the flow is not fully cashed. Whether real or not, the agency's grievances are like a bomb in general, in 58 with the city's entire agent system has formed a huge impact. The reputation of the damaged 58 with the city, was rumored to start "random admission business to maintain their content enrichment."

With "All the sales as the primary guide of the sales team of 7000 people to audit the basic work in disregard of", "directly lead to the quality of the business is mixed", "Life service information Content messy", "one-night stand information everywhere" news as a continuous bomb in general ensued. And more importantly, 58 with the city push the second-hand protection transactions exist a variety of drawbacks, in the transaction between the two sides play only contact, there is no protection, far less than Taobao and 5173 and other transactions do not advise. It is based on this, starting from 2011 netizens to 58 of the city information audit lax complaints more and more, but also increasingly irreconcilable.

Not only that, because of the loose content monitoring, 58 of the city even by some outlaws as a variety of "prostitution activities" of the "promotion platform", a variety of explicit title and content are naked to 58 of the same city site above. In 58 of the city's dating channel search related characters, a large number of unsightly information is presented. Even, the author in the investigation process, also found a name called "one-night stand" netizens, incredibly can successfully register to become 58 members, and its personal introduction, simply will "he wants to and a girl, 19 years old ~29 years old, together rent" "demand" directly written out, and put on their own photos. Even so, 58 of the city did not deal with such a situation. In the face of a large number of explicit information, 58 of the same city's content audit regulations.

"Crisis" in the 58 with the city and see the day of liberation, the 2010 foreign Groupon's rise and let the domestic group of the hurricane, and this also directly impact on the 58 life gate. Suffer from the Yiu Jingbo, or from the "adversity" found "Ming Road." Plans to fight back and in 2010 on the line of 58 group, small gains. But with the domestic buy gate big open, competitors also like Tidal influx, a short period of less than six months on the formation of the situation of the mass wars, quickly flooded the results. The Battle of the Thousand Regiment is bound to gruel. In July 2011, the group buying industry fell, group buying site in 2011 before the end of the five months of time evaporated 25%, not too brutal. At the same time, in the fourth quarter of 2011, the domestic major group buying sites have planned IPOs, it is not difficult to see several large group purchase site capital chain shortage, but also reflects the wind of the impetuous investment, group buying industry suffered a major survival crisis.

What's more, with the Jianshibumiao of Groupon, which was the originator of the 2012 group purchase, and the loss of $630 million trillion in debt over its capabilities, Facebook and other big guys are starting to leave. All this for the group buying industry continues to cast a shadow, the Chinese group buying industry at this time ushered in a comprehensive shuffle. The thousand-group bubble gradually diluted, group purchase site number only half a month to hang off 22.7%. Handle nets and litters group took the lead in the IPO setback, glutinous rice Regiment face loss. In order not to let 58 in the final shuffle pattern in the group buying industry lag behind, although its CEO Yiu Jingbo hope to continue to burn money, and confidently believe that the electricity business advertising burning money is a win-win initiative. But since the on-line, the burning money is very busy 58 really can have a crisis? All this has a time to verify.

However, from the 58 large-scale advertising campaign to expand its size to expand the sales force to a staggering 7000 people in order to be in the classified information market to occupy a better position, but for a company that is not an industry, The high cost of human resources can easily put the prospect of 58 more into the vicious circle of operating costs. After all, from 2011, Yang stood in front of 58 city signs, the monthly market cost of up to 50 million, online and offline channels across the full spread. In the same year, according to media statistics, 58 of the city burned 130 million dollars, but only 40 million dollars back. In the media revealed that the company's funds can only maintain the 4-month survival of the sad facts, "58 Yellow Pages +58 Group purchase +58 Recruitment" one-stop service mode was sentenced to fail, 58 group buy the demise of the day soon. All this pushed 58 to the edge of the cliff, and it was a short fall from the crash.

Remember, Yiu Jingbo confidently said, "No matter how the house prices rise, I hope that employees can afford a house." But today, the staff's meager wages have made him miserable, a harbinger of executives leaving or being left out. The future into the confusion of the 58 with the city, whether it will be "magical" is still hard to say. But in the current situation, perhaps once that for employees vowed to "buy a house," the desire, eventually only in the "magic site" of the lonely in the fade. (Sci-fi galaxy/text)

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