65.7% of the reader interaction is in the body of the page and the following sections

Absrtact: A few days ago, the Internet content analysis company chartbeat a data show: 65.7% of the reader interaction is in the body of the page and the following sections. This means that the comments below the text of the article have begun to occupy the majority of the reader's time. And for

A few days ago, Chartbeat, an Internet content analyst, showed that 65.7% of the reader's interactions were in the body of the page and in the following sections. This means that the comments below the text of the article have begun to occupy the majority of the reader's time. For the Reader review section, it seems more interesting than the article users.

Today, Facebook has launched a new form of comment that can respond directly to comments from users, like Reddit, Hacker news, but not voting. While previous Third-party Web sites have used this form in accessing Facebook's social comment system, Facebook's official start to join this feature also means they are starting to focus on the contribution of comments to community activism and content quality.

The above two stories have nothing to do with it, they just happen to be together. But on the Internet, because of the proliferation of network resources, anyone can create any content, so high-quality content increasingly become the site or app's killer. The so-called "content of the King", not only includes the content of Web site creation, but also includes a large number of users contribute to the views and valuable things.

In this case, some Web sites, even by user-generated article comments, have achieved a certain degree of success. Here are two examples-social news website Reddit, professional information sharing Community Hacker News.

Reddit

As a social news commentary site, Reddit's Alexa rankings have long been in the world 200, the number of independent visitors in 2012 over 400 million, the average PV over 3 billion per month. It's shabby, but has been in the pursuit of its excellent comments, votes and popular ranking system. On the Reddit, you can often find very interesting content, which is often not the original news link, but the news hyperlinks under the reader comments.

Reddit's comment system can be said to be one of the most typical forms of social commentary. The text has only one news hyperlink, then the user can comment below, you can also comment under the comments of others, everyone can focus on the news or some of the views of a user to discuss. This comment has the form of a sub comment, which makes it easy for users to understand the issues they are discussing, which can even be nested in the form of a 10-layer depth.

In addition to comments, Reddit can also vote "aye" or "no" to your approved comments, the comments will be even more advanced, so that new users can see an accurate or controversial point of view, rather than let the "sofa" such as water commentary occupy the previous layout. In addition, Reddit will also be based on the discussion of different posts of heat to rank, Reddit has more than 20 plates, each plate has a lot of hot news, if a post was torn down the home page, its browsing volume is amazing, last year on the Reddit average of 133 votes per post.

Hacker News

Unlike the social news of Reddit all-inclusive, Hacker is a professional review community that is intended only for programmers or technologists. Its web site is similar to the Reddit, more crude than Reddit, but there is no "no" vote on the comment. Hacker News is created and hosted by the famous incubator Y Combinator, and Hacker News is a must-see site for people associated with Internet entrepreneurship.

The Reddit and hacker News commentary system is now the most mature of the social comment system, and Hacker News abandoned the comment of the "objection" function, can be said to be more advanced, because this can avoid the problem of malicious vote. The Reddit and Hacker News commentary system provides users with ample room for discussion, making it easy for people to express and read various viewpoints, and through various mechanisms to quickly present the best content to the reader and inspire them to discuss with each other.

Readers ' comments tend to be more in line with the current concept of fast-fading than the article's hundreds of-thousand-word long content, and the mobile Internet makes fragmentation reading even more difficult, and commenting on 350 characters is easier to display on mobile devices, so users are happy to spend time on comments. And because of the screening mechanism of comments, making good comments easier for others to see, it formed a virtuous circle, people are happy to comment, and then can learn a lot of things, and then we are more willing to discuss.

And now the global Internet development makes the whole society tend to flat, users are also more likely to appear professional and even expert-level readers, and the views expressed by these people, for most people, even the author of the article has a high value. So the social commentary system Reddit, Hacker news is better suited to the current Internet development, and that may be why Facebook is launching a new review.

In addition to Reddit, Hacker News, there are many sites due to social comments and the emergence of a better quality of content, such as "attitude" NetEase has a lot of thinking of quality comments (similar to the early Tianya forum), question and answer community Quora also borrowed this social comment system, But the difference is that it hides two levels of the following comments (level for the question reply). And I used the microblogging of the third party client, my favorite "with" in the comment content display mechanism also done very good, the direct click of the stream can be seen in the pop-up window "forwarding", "comments", "Text Forwarding", "original comments," so that I can easily understand the views of others, learn new things.