7 Detours in the mobile internet industry in those years

Chinese science and technology news, at present, China Mobile Internet users have a rapid increase in the number of users more than 400 million; global mobile internet services continue to introduce new, business applications to reach the scale of 1 million levels, along with the mobile internet this wave of heat is the arrival of a large number of entrepreneurs innovative thinking of the surging.

In just the past "2012 second China Mobile Advertising Marketing Conference", the media consultant CEO Zhang said last year, the Netizen is only 360 million, accounting for the 69.3% of all netizens, the number of Chinese mobile phone users 388 million in the first half of 2012, accounted for 72.2% of the Internet users.

By the end of June 2012, China's mobile phone users reached 1.052 billion. 3G users reach 176 million, a significant portion of the new users choose 3G, which provides a very good market for network channels, the rise of China Mobile internet industry has brought great opportunities for developers.

As the saying goes, stand tall to see far, in front of the mobile Internet opportunity, developers, entrepreneurs how to avoid detours, perhaps, standing on the shoulders of giants to achieve a greater chance of success.

Detour one, product promotion confusion

On the market, only the first and second names are the most frequently mentioned. If two years time, cannot squeeze to the first two, is forgotten by the user, the business basically fails.

For people who do mobile internet products, you must consider who your users are and who your opponents are. And it's the first thing to consider. After that, we need to make macroscopic consideration to the user's usage rule, user's habit, customer's appeal and so on. This promotion becomes the most important.

However, the SP era of various brush-taking software rankings of malicious practices in the mobile internet era has become the norm. For free software applications, developers dedicated to paying people to click to download, for the charge, is generally 3:7 open, if a software application of 10 yuan, need to 3 yuan to the platform side. Developers malicious brush ranking, equivalent to the platform by the money to do the promotion.

For the future, China and Japan 3G Applied Research Institute executive Dean Genbing that the future, excellent app and professional capital and channel background of the new media marketing companies to rent each other, combined with the offline related industries, forming a new industrial chain.

The confusion of business model

At present, mobile phone advertising is the mainstream form of domestic mobile internet money, including mobile value-added services, such as 12580 life broadcast; WAP classes and mobile application classes.

WAP has formed a crowd scale, but because of the display space and other reasons, the advertising market has not really formed. Mobile applications based on the ring HT mobile phone ads are more mature and popular, but the user size is still to break.

Even if the user size up, mobile advertising mode still has certain limitations. After all, domestic pay will be less, and homogenization is increasingly serious.

In addition, earning and real business models cannot be equated.

Detour three, low high-end machine choice

HTML5 Game developers Lei friends at the beginning is based on low-end machine, but operating in a dilemma. "Entrepreneurship at the beginning of a pragmatic to do the low-end, the opportunity is big." But in fact, games are tied to low-end performance. This is equivalent to doing a good engine, but desperately in the tractor installation. Eventually, Huangho began to transform into a smart machine.

HTML5 game just started, weak performance, does not support the mobile phone system API, the standard has not yet unified. For example, sound processing has become a common difficulty for developers. Game experience is very new, to allow users to accept the need for a certain period of time, think victory difficult, need to play a protracted war.

Detour four, the overseas market is confused

Some people say that Russia, Brazil and other overseas mobile gaming market is promising, but in touch technology Chenhao Zhi, it is difficult for domestic mobile gaming companies to understand the habits of overseas users, for overseas, or through investment strategy or operating agent to operate, more easily successful.

Mobile game developers can not be immersed in the product, need to constantly focus on market changes. "In the development of game products, do not seek novelty, the market in 3-4 months has changed the day, we must shorten the development cycle." But not to shorten the cycle, but ignore product quality. ”

Detour five, not be intimidated by resources

"For mobile internet start-ups, don't be intimidated by so-called resources. "Spring Rain Palm Doctor founder Rui out on the venture, a leader on the cold water:" You do not have the resources of the medical field, second, the smart machine terminal is mostly young people, young people are less likely to be sick, this thing certainly not.

Spring Rain handheld doctor use mobile Internet to connect three great doctors and users of the idea, for users to solve the "difficult to see a doctor." There is a big need for this, and resources are decisive.

To find the offline physician partner, it is necessary to achieve complementary resources, to bring partners the corresponding benefits and new users. Meeting the needs of doctors ' interests and users ' privacy is the core of resolving resources.

Detour six, product upgrades boring

Upgrade process, the team first to ensure that each upgrade after the stability and fluency of products, especially for tool applications, product function is based on the stability of the application.

Enhancing the optimization and detail experience of existing features is more appealing to users than constantly adding new features.

The rapid iteration of the product is very important, and in the case of Android applications, the download of the user continues to warm up to the beginning as the release of a product release begins, with Camera360 updating every 20-30 days.

Detour seven, product positioning detour

March 2011, Beautiful said in the traditional PC end has been steadily developed, and its start to develop wireless clients, derivative industry chain. Beauty says the first edition of the wireless side is based on the WebKit kernel, which is developed using HTML5 to try Cross-platform solutions. In the specific product page design, beautiful said that the early version of the client includes "My concern, hot, share, clap, find a friend" and other content components.

And now beautiful said wireless side has been photographed, looking for girlfriends and other functions cut off, and the selective use of HTML5.

"In the beginning, research and development capacity is not strong." We use HTML5, hope to be able to cross platform, save cost. But later, after the launch of the product found HTML5 immature, a lot of interaction, such as the call camera read files, gesture recognition and other HTML5 does not support. ”

Later, beautiful said the wireless end development team, to the HTML5 and local code, the way the operation of the content to do with HTML5, not operating the local code to do. (AI Media)