8A Service concept Landing Music language communication to create a new model of mobile phone retailing

Management master Peter Drucker once said, "Today's competition is not the competition of products and products, but the competition of business model", if this sentence in the current domestic mobile phone retail market is undoubtedly the most appropriate description. Throughout China's mobile phone retail market development process, from the warlords and from the current has formed a professional retail chain, home appliances chain and decentralized independent shop three forms of coexistence, and the 3G process of further rewriting the market pattern.　　In the 3G era, how to find a new development model in China's mobile phone retail market is an urgent problem for mobile phone retailers to seek breakthroughs. With the leading domestic mobile communication terminal products sales and service provider of China Holdings Limited (NASDAQ:FTLK, hereinafter referred to as "Le language China"), its music-language communications flagship store in Beijing, by the "8A" functional standards to create a "one-stop"　　Purchase experience This new mobile phone retail model surfaced. Mobile retail industry to "four" into the 2011 domestic mobile phone market total retail sales are expected to increase by more than 10%, the next 5 years, China's mobile phone market total sales are expected to increase to 250 billion yuan, more than 2010 growth of about 25%.　　According to research from the market research firm, a professional research company in mobile phone industry, 2011 smartphone sales in China will reach 47 million units, up 70% from 2010. The optimism of market research institutions makes mobile retailers full of confidence, but the broad prospects do not represent the true gold and silver in hand. How to benefit from the growth of the mobile phone retail market, so that consumers choose their own mobile phone sales channel is the key.　　Mobile marketing experts pointed out that the market competition is increasingly fierce, mobile phone retail industry will be in the integration of development to seek innovation and change. The innovation mode decides the development way out January 2011, the Music language communication Beijing flagship store opens the Welcome guest.　　Remarkably, Le language Beijing flagship store in accordance with the "8A" functional standards of the unique business philosophy to design, "one-stop" purchase experience this new mobile phone retail model to consumers. The opening of the flagship store in Beijing is of special significance to the music language, not only a large store with a business area of 1400 square meters, but also the opening of the flagship store means that the "8A" functional standard advocated by Le language is a reality from theory.　　Referring to the opening of the flagship store, Xi Xisun, general manager of China's Beijing subsidiary, said that the landing of 8A marked the beginning of the differentiation and branding of the Chinese music language. This is a new mobile phone retail model, with mobile phone sales as the center, from the mobile phone peripheral application to value-added services two-way extension of mobile phone sales in the industry chain value, services and experience will become the focus of the model. Ming Mingxi, president of the Chinese retail business department, said that customers consume not only products, but more importantly, a service experience. If the music-language communication stores can do not only sell mobile phones, but sell customer communications services, selling customer communication experience, then, music communication in the field of mobile phone retail will be promising.