90% are unwittingly Liu China Mobile Internet products

When talking about the origin of WeChat, Cai Wensheng mentions that in fact, 90% of all products on the Internet in China are unwilling to include Liu, including 4399.

January 2011 the United States out of Kik, is the first product similar WeChat, China earlier started to imitate it is M chat. Kik was originally a free texting product, but it's not very useful because you have to switch between Chinese and Chinese first, and then you do not like it. The M chat, which broke out in March and April, was a Talk box made by a group of Hong Kong-based Mocha chatters.

WeChat started out as a way to stop it. It did not expect it to grow so fast.

Talk box free intercom function. Now a manpower machine, we received do not want to pick up, then the communication from synchronous to asynchronous get the demand. Some do not want to pick then do not take, he sent you a voice, you do not want to hear or hear, or when you did not hear.

Inspiration through WeChat is that we do not create a demand, create demand is a very stupid way, because no one can create, only a handful of geniuses like Steve Jobs can do, we do the product is to meet the demand To see what other people need, you dig that thing.

For example, 4399 was born in 2004. At that time, most people surfing the internet looked at the news, searched, chatted and listened to music, but the mini-game was a fragmentary time that allowed you to relax, so 4399 came into being. However, in 2004, everyone did not like it because the conditions were not available at that time.

First, there is only one computer in almost every family, but by 2005 and 2006 computers are beginning to popularize and many people have a second computer. Then you are very willing to give your child your second computer. Then they have time to play the game.

Second, the shift in China's broadband penetration has also made it erupt in 2007-08.

So you have to see the trend, you can not say that it will not wait until everyone comes in. Then you have no chance. WeChat is also the same, now you have to do marketing, may not make money, but you do not go in this time, then one year later two years later, we make money you go to do that meaning is not big.

Cai Wensheng also mentioned that now the Internet, social everywhere, which has become another focus of the sharing session. The rapid development of Weibo and WeChat has also become the overriding issue.

1: WeChat business model may now be relatively more hot and more mature, compared to the microblogging has a stronger attribute, then the microblogging way out in the future.

Cai Wensheng: Weibo is also the biggest growth product in the past two years. Recently, however, the number of users has increased while their activity has dropped to only about 20%. However, WeChat itself has an acquaintance relationship, so its activity may reach 80%. One of the best opportunities missed by Weibo is that such a product like WeChat is not done, and that its open platform is not good enough.

Weibo at that time wanted to be a platform for everyone to get involved. However, as a source of information, microblogging still has great value. There is still a lot of room for microblogging marketing.

Wechat as an ecological chain, from the positive energy and negative energy point of view. WeChat sun are good life, and the spread of microblogging are negative negative gossip gossip energy, if a place is negative energy, how it grows. WeChat is just beginning, the opportunity is very large, but what to do is worth thinking about.

WeChat should consider doing several platforms, such as the involvement of mobile games, these are also our business opportunities. For entrepreneurship, we want to do a Weibo or WeChat, very difficult, but we do business based on this platform, the value is still there.

2: social everywhere, then the social boundaries in the mobile Internet where. An application in the elimination of social attention should pay attention to what issues. Which apps are not social.

Kai-fu Lee: Innovation Factory investing in social networking is very cautious, on the one hand, we very much agree social, but it does not mean that every company must do their own social network, the use and build social networks are two different things, you need to ponder which one is more suitable for you .

No social network, just as a tool, your cohesion is relatively lacking, more difficult to build the brand with other advantages. But if you want to build a social network, you probably need to look at it from a vertical group perspective.

Go and copy a social network, the difficulty will be high. You have to know who these people are, why they want to socialize, what is their needs, then you have to be able to tell them clearly and practically, and without such preparation, it is best not to socialize s things.

For example, a project recently invested by Innovation Factory - snapped. It is actually relying on Sina microblogging, quickly established a network of relationships, rather than re-establish. You can observe that when you register for this product, how it builds your own network of relationships with every step of your blog. It is a point worth paying attention to how to build what one can do with others' social networks.