9158 is from the "show field" mode transition to "K song platform"

On June 25, the Gendai Group, which owns nine video communities including 9158 and Sina Show, submitted a prospectus to HKEx, which will be officially listed on July 9. Compared to the previous low-key group of Geely pigeons, which, to a certain extent, become the "Internet video site" synonymous with the 9158 even more attention, even once the media directly referred to as "9158 listed."

Compared to the earlier "Network Nightclub," the 9158 is now transitioning from the "show floor" model to the "K-song platform," and will extend its reach beyond the reach of its online KTV store.

According to media reports, 9158 line KTV pilot in Hangzhou, intends to make several flagship stores, and then attract more KTV to join the country, 9158 only enter the new K song system and audio lighting and other equipment layout. 9158CEO Fu Zhengjun's idea is to cover the concept of 9158 O2O field.

Specifically, 9158 involved in offline KTV market this statement is not true, the correct argument is that some services provided by 9158 and KTV offline cooperation. In fact, KTV and online video show field are entertainment products, but it is completely two modes, for the cooperation between the two outside world has been on the sidelines.

Coincidentally, another karaoke social platform relying on the wave of mobile Internet wave - singing it is doing the same thing. In May this year, some media broke the news in advance that it would sing into KTV offline, and then the news was sung by CEO Chen Hua confirmed.

According to Chen Hua said, sing it to open their own KTV, through investment and mergers and acquisitions, to create a brand new KTV's singing it. The difference is that with the 9158 play, sing it hope to overwhelming the open mini store, similar to the hotel home, 7-day mode, and to completely abandon the traditional discount KTV high consumer characteristics.

In addition, the biggest difference between singing and 9158 is the lack of mobile terminal, 9158 KTV online and offline interaction to rely on mobile APP Sina good sound make up. Today 9158 plans to infiltrate the traditional KTV market by providing software through the 9158, which allows users to access the 9158 platform through their mobile phones, PCs and through screens inside the KTV, with some of the information stored on the 9158 platform. The biggest advantage of singing it is that its mobile terminal can be opened directly with the line, the merger of consumer entities such as the user before the line can be used in advance to sing the account for online payment. Before O2O, is to dive under the line, earn advertising costs; then, is the online payment offline consumption, complete the closed-loop, and even pay the deduction point also earn; now, sing it is to provide their own offline services, service fees are also Earning, this "closed loop" is complete.

The face of PC and mobile two major social karaoke platform confrontation, the industry believes that 9158's show field model has been very mature, sing it in the mobile terminal has also accumulated billions of users, the two main business does not Conflict, but the layout of the KTV online there will be cross, which depends on which play is more conducive to franchisees, want to join KTV more attractive.

Shock wave on mobile side

In addition to online KTV confrontation, 9158 may be more concerned about the violent attacks on the mobile Internet wave. 9158 is the biggest shortcomings in the accumulation of users are on the PC side, how to flow-oriented mobile terminal is a big problem.

9158 on the mobile side of the problem is: First, the video consumes traffic, and now either wifi or 4G popularity are far from enough. Second, even if the future traffic and network speed is no longer a problem, a small mobile phone screen to accommodate multiple windows for users to display their own, to receive interaction, how to solve the user experience?

And sing the biggest problem now is how to achieve rapid realization. In addition to relying on virtual gifts, membership fees, brand advertising and other traditional advertising methods, singing it also tried to find new ways of realizing other channels. Earlier this year, sing it launched the first game, "Play it Peter Pan," and according to sources, singing the future will likely launch similar 9158 show mode.

In this regard, Internet analysts also believe that users have begun to migrate to the mobile terminal, and 9158 these video show's products are still from the PC side, they want to make a difference on the mobile must be faster. Gendarmerie Group probably also saw this. The prospectus shows that 20% of the funds raised will be used for research and development, 20% for the development of mobile services, 10% for game input, 20% for marketing expenses and 20% for future potential acquisitions, leaving 10 % For general operating expenses.

"Do not need to do game research and development, as long as someone else developed a good game on their own platform to operate on it. So do not need you to have other aspects of the ability, very simple, and no technical content, as long as you have traffic, traffic guide Come in to be able to operate. "Insiders said that the current market WeChat, sing it, so few strangers so few hand-over hundreds of millions of mobile users, single hand release from the point of view, sing it or have the potential advantage of.

Now the hottest time for mobile games has passed, this time into the market, the advantage of 9158 is the accumulation of users, but how to move users from the PC to the mobile terminal is a big problem to be solved. For sing it, if you want to have an extension of the PC side, in addition to the show floor mode does not seem to have a faster way of realization.