99click Ma Tianyun: Ensure the independence of data monitoring should not be

With China's Internet http://www.aliyun.com/zixun/aggregation/17578.html "> Advertising market, advertising channels are increasingly diverse, Advertisers in a wide range of advertising coverage at the same time to its precise positioning and audience groups to subdivide the requirements are increasingly high. In this, effect monitoring has become a crucial link. In the eve of the third Golden Net Award, Shang Technology (Beijing) Co., Ltd. (99click) CEO Ma Tianyun on the network advertising effect monitoring received a bit network interview.

Shang Technology (Beijing) Co., Ltd. CEO Ma Tianyun

Precision Marketing under multidimensional considerations

The Internet is an innovative and creative field, the development of Internet advertising for ten years, its market scale has been expanding, almost never encountered a bottleneck, but also constantly in a new form of media. Ma Tianyun that, in this process, the network advertising technology presents from extensive to fine delivery trend, precision has become the pursuit of many advertisers.

and the precision marketing behind, it needs effective and accurate data monitoring as the basis. According to Ma Tianyun Introduction, 99click is the earliest dedicated to the enterprise and advertising services to the Internet marketing analysis company, but also the first involved in the ads after the analysis, and pioneered the concept of two jump rate. The so-called two jump is refers to when the netizen clicks on the advertisement link to enter to be monitored the website, then clicks enters the landing page the link. This is no doubt more accurate than the mere advertising exposure, click rate to calculate its influence and conversion rates.

99click the service provided to advertisers through the combination of exposure times, clicks and clicks, user access length and access depth, user access path and preferences, conversion times and conversion rates and many other indicators, to build a reasonable and perfect network advertising effectiveness evaluation system. Advertisers can accurately understand the CPC, CPM, CPS and other charging mode, advertising clicks whether there is false, advertising costs are wasted, the spread of the purpose and influence of brand advertising, product advertising advertising input and output (ROI) is reasonable and so on, so that the advertising channel to make a fair consideration.

Ma Tianyun Introduction, in monitoring the data is valid at the same time, 99click of Siteflow products will also be data mining visitors, for the browser's walking path, product preferences, the reasons for the loss of users and other reasons for in-depth analysis, so that advertisers have a clear and comprehensive understanding of their target groups, So you can push customized ads to the user to achieve precision marketing.

The independence of the third party data monitoring company

2008, Google acquired DoubleClick, independent Third-party network advertising monitoring services began to appear blank. Third-party data fraud, public rumors are often circulated. In Ma Tianyun's view, a good company, should be something and not.

Now many of the companies that do the effect evaluation are both doing effect monitoring and providing advertising services. With the advertising business, businesses will soon make a lot of money, but not only do independent monitoring, it leads to monitoring results may be unfair.

Ma Tianyun introduced to the bit network, 99click was founded 7 years ago, focusing on internet marketing analysis, advertising and advertising companies to provide internet marketing analysis, and not involved in advertising agency business. We are positioned to provide services related to Internet marketing, provided that it does not affect our third party's independent, objective identity.

(Responsible editor: admin)