A Amoy network announced to enter the online travel search or bring "catfish effect"

Yesterday (July 10), Alibaba Group's shopping search-a Amoy network announced that today will enter the online travel search, to provide consumers with hotel search, parity services. Not long ago, where to go the net has just announced that the network Hotel channel will subsidize 100 million yuan to launch a large-scale summer promotions. The current summer, with a Amoy network to join, online tourism promotion price war "gunpowder" more and more thick. However, for new members of the industry, Green Mango CEO Gaogo bluntly, "a Amoy network to join, it is very difficult to change the entire Chinese hotel online booking pattern, but will play a catfish effect, to promote the industry more open, a Amoy network will also for small and medium-sized online travel Agents (OTA) site to provide new high-quality channel platform." ”

or "Catfish effect."

In the past to do shopping comparison service of a Amoy net, now turned into an online tourism search platform.

"A Amoy hotel vertical search will strengthen the comparison function, provide a variety of hotel booking methods (hotel search + map search), directly through the mobile phone map application booking." "A Amoy Hotel search business owner Chen said.

Hope that through the online tourism vertical search field to display their fists, this time apparently prepared. In yesterday's press conference, a Amoy and search business division general Manager Qin said, "This year will invest tens of millions, build user growth plan, and users to share a Amoy hotel growth dividend." ”

Amoy nets this plan to follow Ali's open strategy, join hands with the domestic 6 hotel Ota, to create online tourism ecological circle. But this has caused the outside world to have a question: after knowing each OTA resources superiority, Amoy net will become OTA?

"That is Ctrip, art Dragon These hotel OTA years accumulated advantages, we only do search should do, rather than become OTA." "Qin said, a Amoy will focus on the hotel search, comparison, booking and payment of the user experience upgrade, to create an online tour of the ecological circle, will not dabble in OTA.

For this cooperation, the cooperation side OTA believes that the future of online tourism will enter the era of competition and cooperation coexist.

Ctrip Open platform General manager Summer said, "with a amoy cooperation, in addition to the importance of a Amoy as an online tourism search platform, can provide consumers with impartial, extensive information, Alibaba Group has always been the platform of open strategy is the key to a consensus." ”

"We look forward to working with a Amoy network to carry out all-round cooperation," Green Mango CEO Gaogo said, "Also look forward to a Amoy open platform to break the industry monopoly pattern, so that the market more open and healthy." ”

But Gaogo also admits, "a short period of time, the entire Chinese hotel online booking pattern is very difficult to change, however, a Amoy join will play a ' catfish effect ', promote the industry more open." ”

Profit patterns and prospects cause concern

This one Amoy a high-profile announcement into the hotel search field, the market unavoidably will it and where to link the network.

All along, where to go the net is regarded as the "vertical tourism industry Baidu", its business model is Pay-per-click (CPC), however, at the end of March this year, it will replace the original label as "vertical tourism industry Baidu + Taobao", the business model into TTS+CPC (TTS all called Totalsolution, Where are you going? Network independent research and development of the trading platform for airlines, hotels, agents developed online Tourism product Sales system solutions. This led to the industry a lot of OTA dissatisfaction, and immediately by its joint boycott, OTA have their products to withdraw, a time "back to where the network alliance" turned out.

As for the CPC click Fee Increase, Ota said, "The cost of clicks increased significantly, resulting in high costs, cost-effective, channel is also worse, so continue to cooperate is not cost-effective."

At yesterday's press conference, when asked about a Amoy search engine and where the difference, especially with OTA cooperation in some of the differences, a Amoy hotel search business in charge of Chen Direct, "a amoy cooperation is an equal issue, will not be in charge of OTA produced a major oppression." Chen said that although in the vertical search area, the two sides in the search engine technology is similar, but still and where there is a relatively large difference.

"At the technical level, a Amoy have a station pass technology, use Alipay account can quickly login to all OTA; in the hotel Product search Vertical field, we can accurately in the hotel and room type information on the basis of the combination of major OTA quotes, promotions, for accurate parity. ”

For a Amoy network of the latest action, the team Consulting CEO Wei Changren pointed out, "in the current online hotel marketing platform, a Amoy hotel comparison search mode, its direct competitors are to where the network and cool network." ”

Wei Changren that, a Amoy net before the products are mainly physical products, for service-oriented products are not, and service-oriented products is an important direction, and in the hotel parity mode, to where, cool network has been done for many years, relatively easy to start.

"Although there is still much room to tap in the online hotel distribution area, but in the short term, where to go to the network of tourism parity search status is also difficult to break, because a Amoy users can be as much as possible into the hotel or ticket products are still a question mark, like Jingdong and Suning easy to do business as well, from the online to now, Their bookings have been gloomy. Ota for each home, more than one platform better, can reduce to Baidu, where to rely on. Wei Changren further said.

Eric Zixu, a travel analyst, also pointed out that "a Amoy join hotel vertical Search will enhance the impact on the hotel's search-click costs." Where to go to the current network, Cool News Network, to the net three vertical search business, its hotel coverage and product inventory are very mature, a Amoy to join in this field, and it is through the price system or search link diversity model of profit, will be the focus of attention. ”