A collection of foreign mainstream group buying platform

Founded in 2008, Groupon is the leader in the online group buying industry. Its marketing model is unique: a day only push a discount products, only one purchase per person, discount products must be the type of service, service has regional, offline sales team scale far beyond the online team.

Groupon

Founded in 2008, Groupon is the leader in the online group buying industry. Its marketing model is unique: a day only push a discount products, only one purchase per person, discount products must be the type of service, service has regional, offline sales team scale far beyond the online team.

Groupon understands the success of each group, the key is whether there are enough users to register to buy, so Groupon created a number of incentives to allow users to actively disseminate the purchase information. Groupon encourages users to spread group-buying information via email, Facebook, Twitter and so on, offering 10 of dollars in coupons to everyone who has successfully invited friends to the group. If a user invites a friend to subscribe to Groupon's buy information email, and the friend is the first group to buy a Groupon, the user can also get a 10 dollar reward.

LivingSocial

Founded in 2007, LivingSocial is a major competitor for Groupon, with a range of services in 26 cities across the United States. Its operating model, contrary to Groupon, eliminates the need to limit the number of group-buying users and creates a number of measures to encourage more users to participate in group buying. LivingSocial offers a daily preferential transaction from Monday to Friday. and the user incentive mechanism adopted by LivingSocial is also different. If a user invited a link to invite 3 friends to participate in a group purchase activity, then the user can get the product for free.

Gilt City

Luxury shopping website Gilt City was founded in 2007, the current scope of service is limited to New York. Unlike Groupon's group-buying sites, each transaction in Gilt City lasts 7 days and is updated weekly rather than daily.

Tippr

Founded in 2010, its services are mainly in the United States 25 major cities, has been financing 5 million U.S. dollars. Unlike Groupon and LivingSocial, TIPPR's site also displays the latest 3 deals, updating at least one item a day. Moreover, the number of users involved in each group purchase, the purchase price will also decline, but TIPPR limit the lowest price per purchase.

TIPPR mode is different from other group buying sites, it holds 10 patents, displayed at the bottom of the site. However, it remains to be seen whether these patents will help it stand out from the competition.

2.4bn in the city

2.4bn in the city is a small group buying site, mainly for moms, whose service area is limited to the San Francisco Bay Area. 2.4bn in the city provides only one transaction per day, no participation in the number of restrictions, it is understood that 2.4bn in the city has not received any outside investment.

We give to get (WGTG)

The WGTG full name is "We give to Get", which serves only Chicago, offers a daily transaction, and does not participate in quantitative restrictions. The most unique place with other group-buying sites is that when group-buying users register their accounts at the WGTG site, they automatically register their accounts with charities (www.actofgood.org). In this way, when the user buys, 10% of the purchase money will be donated to the user's chosen charity.

Source: China Business Report Zhang