A company that doesn't make money must be a shame.

A company that does not make money must be very shameful because it does not create realistic benefits for shareholders. But it would be foolish for a company to make money when it shouldn't.

Liu, founder and CEO of Jing Dong. This is the tenth year of Jingdong, in 2004, Liu only 30 people.

August 2012, Liu Weibo on a "challenge book" set off the electric business industry giants price war. In recent years, Beijing-East has challenged Dangdang, Suning, Gome.

From the dare to say, to lead Beijing East 2013 "recuperate", Liu said, a company's future, in the final analysis by consumers to choose. He hopes the role of Jingdong will be: Let consumers experience happiness in shopping.

Jing Dong has been committed to "standing to earn money"

Beijing News: Now the electric business industry to achieve a profit is not much, how do you think? How long will it take to make a profit on the scale of the electric dealer website?

Liu: Whether profitability and profitability are two different concepts.

As I said before, a company that does not make money must be very shameful because it does not create realistic benefits for shareholders. But it would be foolish for a company to make money when it shouldn't. And I would rather endure a temporary shame than to continue to be stupid.

I do not doubt the profitability of Jingdong, because we for consumers, as partners, the real creation of value. It's just a matter of time and everything will come to you.

Beijing News: Compared to a wide range of electric business sites, Jingdong's unique attraction to users where?

Liu: Jing Dong has been a commitment to "stand to earn money" business. We always adhere to the principle of genuine, resolutely do not sell fake, parallel imports, we always adhere to low prices, so that users can really enjoy the inexpensive products.

When the user is worried about the quality of logistics distribution service is not guaranteed, Jing-dong through the self-built logistics system, the first to launch the "211 Limited reach" distribution services; When users are worried about the security of online payments, Jingdong also launched the delivery of goods to the payment service. After the Beijing-east has launched a door-to-door pick-up, first payment and so on.

Therefore, Jingdong users, loyalty is very high. We believe that with more and more rational users, the market is more and more mature, the BoE will get more and more consumers recognition.

A big electric dealer is not healthy

Beijing News: How do you comment on the development status and characteristics of several other major electric dealers ' websites?

Liu: China's online shoppers are close to 300 million, and these people certainly have a wide range of needs. Some people are more sensitive to the price, hope to go to the online market, map cheap. Some people care more about service and brand. Therefore, there is no home appliance business site, can meet the full needs of all users.

We do not evaluate other friendly development strategies, our own positioning is very clear, that is to do a high-quality user-oriented one-stop shopping platform. Whether we do the category expansion or the service promotion, it is for this purpose.

Of course, we also hope that friends can also achieve good development, so as to promote the prosperity of the entire electrical and commercial sector. A, only a single large, electric business ecology can not be healthy and benign.

The Beijing News: Will the future of the electricity industry tend to be allied or melee? Why?

Liu: Each industry will be mature in competition and cooperation, and gradually set up an ecological system. As mentioned above, I think the electric business is also, we may all be competitors in the market, but more importantly, the relationship of cooperation is a kind of competing relationship. Of course, at different stages of development, this competition may have different forms of concrete manifestation.

In conclusion, we hope that both competition and cooperation can bring greater benefits and benefits to consumers, rather than a variety of pretence to entrap users for short-term benefits.

In the next few years, electricity quotient growth is far higher than GDP

Beijing News: Is the electric business industry affected by macro-economy? What are your expectations for the next year's economic trends?

Liu: Macro-economic regulation will certainly affect every industry, and the electric business is no exception. As an enterprise, more strain pressure as the driving force, positive response, into the enterprise development of positive energy. After all, our business model has cost advantages, and the impact on the offline may turn into an online opportunity.

In the long run, I am full of confidence in the Chinese economy.

BEIJING News: When you start a business, customers know nothing about e-commerce, or even question, now people embrace the electric business network shopping. How do you feel?

Liu: The development of E-commerce, thanks to this great era of change. In the face of the opportunities brought by the change, E-commerce enterprises seized, and really to the user brought convenience and benefits; When the "user experience first" to become the belief of the electric business, "Universal embrace" is inevitable.

Ten years ago, when we decided to move from offline to online, it was a lot of determination and anxiety at that time. Although I have confidence, but too many people do not understand how the electrical business, including partners, including users, need a training process.

Last year, the scale of online shopping market first broke through the Trillion yuan, but the proportion of total retail sales of consumer goods is still very small; China's electricity market, there is still a lot of room for growth. At least in the next few years, growth will still be as high as the overall retail market, and much higher than the growth rate of GDP.

Question and Answer

I don't invest in the property market or the stock market.

Q:2013 is China's economic situation more than you expected?

A: We will be concerned about the impact of the external environment on the business, but in the final analysis, the company's core competitiveness or from the internal. Of course, a good external environment for the development of enterprises is certainly more positive.

Q: If you have 5 million yuan of idle funds, in 2014 to invest in the Chinese market, you are a priority to invest in the property market, or preferential investment in the stock market, why?

A: I will not invest in the property market and will not invest in the stock market, I will continue to spend money on more valuable business, such as Jingdong Logistics and technology platform.

I may spend some money to buy some books on the east of Beijing, mainly to find out my own shortcomings in order to keep pace with the company's progress.

Last year, the scale of online shopping market first broke through the Trillion yuan, but the proportion of total retail sales of consumer goods is still very small; China's electricity market, there is still a lot of room for growth.