A few of the core advantages of the Business-to-consumer besides price

Every time we say that the core advantage of the Business-to-consumer will be price, annoying, say something else:

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1. Cost Advantage:

Site Advantage: Offline entity is tradesman, sales are bottlenecks, to expand sales only constantly open shop, real estate is limited resources, the competition for limited resources is very fierce. For example, Gome now 1300 stores, and more than 100 more stores each year, new store land acquisition costs more and more high, sooner or later have to occupy the bottleneck of the day. Wal-Mart encountered this problem in the 90 's, the solution is to open a shop in the middle of two big stores, or rob their own sales. But the consumer does not exist this problem, the retail end occupies the server and the bandwidth, this cost and the physical store cost is almost negligible, the sales can continuously ascend.

Manpower Advantage: After the scale, the Business-to-consumer in the human cost is much lower than the offline entity, which is benefited from the construction of the e-business on the basis of electronic. The larger the scale the more obvious the advantage. Gome 200,000 staff sales 120 billion this year, Beijing East less than 1000 staff sales 1.3 billion, per capita sales are more than one times the United States, the higher the degree of electronic, the use of fewer people, less manpower costs, the higher per capita output.

Capacity advantage: Whether it is the Xinhua bookstore or Gome, due to the size of the physical stores, can accommodate the limited brand and goods, more than one can not enter. And the Internet shelf is unlimited, excellent and jingdong theoretically can operate countless kinds of goods, because the company almost no long tail cost.

2. Discovery requirements: Based on capacity advantages, the company can accommodate countless brands and commodities, while the other characteristics of the company: "Intuitive display" can help so many brands and products are displayed. Think about it, you stroll a day shopping malls, can know how many brands and how many kinds of goods, obviously impossible. In the case of the 32, you can find all the brands and merchandise. Solved two problems: easier to find and create value. For example, there is no joyo, I will basically miss a lot of books I am very interested in, I will never know, or know the bookstore is not near my home, I am too lazy to go to other places to find, also do not buy. And on the Joyo, I want to do is click the mouse, and then wait for the door-to-door. Or for a product of what the Internet to buy, in the next single time to recommend me a may be interested in related products, I also bought. This is the value of the consumers, increased the original can buy can not buy the purchase demand and behavior, stimulate the desire to buy.

3. Understand the customer: the traditional entity only know each month's sales, what sold, about how many traffic, and can not specifically detail to individual user line information and behavior. And the customer's membership system is very clear to know how many customers, these customers who, when to come, when to buy, have bought what, accurate to everyone, this for the data analysis depth two marketing has a basis. If the data is large enough, the upstream manufacturers and the overall market trends are judged and based on.

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