"A glimpse of the economy": smart-phone lock screen ads for users to make money

People tend to sacrifice a little for the product experience for the price, which provides the space for reproduction, but the focus is on how to impact the experience as little as possible? By implanting the lock screen ads to effectively reduce the cost of hardware, but almost no damage to the user experience, the Kindle's extreme use of advertising has been the industry's relish.　　In the mobile internet era, where advertising seems unsustainable, advertising is still the most effective profit model, just how to manage it. Now, this advertising idea of turning covert attention into profit is being used on smartphones by a company called Locket.　　According to TechCrunch, the new york-based start-up company recently unveiled Android apps, and when the user lights up the smartphone, the unlock screen opens the ad message--related sites, Facebook pages, coupon pages, slides to the left to see the ads, and slides to the right to unlock the phone. Locket is further than the Kindle, which wants users to take the initiative to focus on advertising, but it gives the user the option: the means is to pay the user: whether or not the user is left to unlock the view ads, users can get 1 cents of pay.　　Users can receive up to 3 cents per hour. In essence, this is an exchange of resources between advertisers and the attention of the user.　　When smartphones have become an indispensable tool for the contemporary population, unlocking the screen naturally becomes a natural gold billboard: It gathers the most attention and gives a considerable amount of personalized space. Locket by analyzing the user's social network data, geographic location and other information to the user to put accurate ads, in order to ensure the effect of advertising, locket will be limited to the content of the ads. Of the 8 advertisers currently owned, two are 500 strong companies. At present, the company plans to further increase the number of advertisers, and the CPM increased to more than 10 U.S. dollars, and eventually reached the Flipboard full screen advertising 30 U.S. dollars standard. As for the reason, "we are in front of your mind, in front of you, no matter what you do, you will glance at the lock on the screen ads." "A similar idea of Facebook home is obviously less successful, so can users accept locket?" I think so, in addition to the huge agitation of meager income, if the advertisement is fresh, the content is excellent, I won't mind it hogging my unlock screen.　　Another way of thinking, advertising is actually a kind of information. Perhaps the most expansive significance of locket is to change the audience's long-standing perception of mobile advertising.　　From an industry point of view, advertising may change the rules of hardware sales, and the ultimate performance is advertising subsidies to make the hardware completely free. "What we do is want to change the way users treat advertising. On the move, advertising is like the root of all evils, "said Locket's founder Kim," but our ads are different, they are very exquisite and beautiful,Also give rewards for your attention. "Rather than advertising in the Occupy newspaper, mobile phone layout, space, rather than to occupy the audience's attention, Chine, is the art of advertising management."