A little bit of advice for a product

1,

Some time ago sent a blog, at the end of the disclosure want and marketing experts chat, ask one or two meaning.

After a while, a few really came to me. Chat More than a strange peer, first listen to me about the cicada travels product background, marketing attempts, the process of continuous questioning, to learn more, and then we exchange some ideas, put forward a variety of ideas and analysis of its feasibility.

Just this week, another strange fellow also found me and said:

"Consider the investment mode, Chanyouji what core resources can be taken out to exchange?"

I one Leng, ask a question:

"Who Are you?"

"Aren't you looking for someone to promote Chanyouji? I am a lively person. ”

I suddenly speechless, think, seems to only reply "hehe", hence no below.

In this way, it will certainly be scolded for "both suffering and arrogance." For this kind of criticism, also have to reply "hehe", if be forced to be anxious may also ask a few words:

Do you know the product positioning and marketing objectives of the cicada travels?

Do you know what we have done in marketing, what are the gains and setbacks?

Do you know the characteristics of the product of the Cicada's travels will affect the conventional practice of the North Orange, or the less effort?

Yes, you don't know. But out of this information background, just tell me you can do that, okay?

This reminds me of Weibo, once said to finance the strengthening of marketing, immediately be sarcastic as "frivolous, expansion, this plan to burn money big push." I should have responded to him. "Strengthen marketing" and "burning money" is not necessarily a matter, but also just "hehe" smiled twice.

Brain Tonic is invincible.

2,

I know a very strict product manager called @ Liu Lang smell cat, sometimes QQ asked him some product design questions, always answer me this:

I am not the audience of this function.

I don't know much about your target audience.

I don't know your overall idea, so it's not very good judgment.

Then say some very vague ideas.

But once I went to his house and talked about the interactive design of a "many-to-many relationship", and had time to speak clearly about the cause and effect. So we were on the whiteboard (yes, this guy actually hangs a whiteboard at home) Shilai painting, jumping, yelling and excitedly discussing for more than half an hour.

He is one of the best product managers I know.

Once again, a friend asked me to comment on their website. I'm not an audience, but I have to help, I spent a few hours looking at the Web site architecture, interactive content, statistics of visible data. After seeing her, first tell me what my observations are, and then carefully ask, do you think it's right?

She says most of it is right.

And I asked, what are your development goals? Now that I don't have any research on your vertical market, if I don't know the target, I can't give you any solid advice.

She asked, "Guess what?"

I thought for a moment, honestly, I can't guess. Based on the wrong target prediction, most likely to come up with the wrong approach, you're fishing, you know. As for the interface of the views, it is only product fur, I can speak a lot, but will not really help you.

Later, we talked about a lot of products, I would like to say before, will certainly speak the following mantra:

Because I don't know enough about your products, my judgment is probably wrong.

Because I am not your target group, can only provide some superficial view.

Because I don't know your market background, the next judgment is entirely intuitive, but that's not a reliable one.

By listening to these words, outsiders may think I'm a crappy, insecure two-pole product manager.

Hey, I'm not confident.

Confidence is not falling in the sky, nor is it a pat on the head. If there is not enough information background, not to the target market, the target population to do a full understanding, or product planning, product ecology as a basic understanding, I can not confidently blablabla. Only from the external observation, only to see the local and the appearance, at this time if the product of others to guide the maze, I am frivolous, inflated.

51 Back to Chengdu, see the color of the old Shen, I was his home tower.im loyal users, very hardcore, almost to tower if not operating, the assassination of old Shen anger. Even so, I can only speak as a single user of the use of opinion, such as the interactive experience of A, b at the functional requirements. These words are very shallow, also unimportant, if let me for tower to suggest more, that must raise a lot of questions first:

What are the development goals of tower?

Tower New, I personally do not feel some of the functions, is aimed at how the user group and market demand?

Tower what needs are strong but not satisfied, and why?

At this time, someone must say, you know so much later, will not draw a frame to put themselves in, but the shackles of divergent thinking? A: Product analysis is not a novel ...

According to personal experience, ignoring the product background of the "opinion" to stand up to speak no pain in the majority, most of the opposite, unrestrained but not realistic majority. What can be truly divergent and enlightening, ten does not save one, have this spare time to take up sleepy how good ~

3,

I have thought that if the day does not go on, and do not want to Beijing, Beijing and other cities can not find the company I would like to stay, simply back to Chengdu, to other companies to do remote consultants. One months to receive 5000 dollars, help do market research, strategy recommendations, design reviews what. To be three or four customers, you can live well in Chengdu.

Then think carefully, afraid not.

If I don't have enough background information, I can't give my opinion. But since it is a remote consultant, full communication even if there is no trust problem, the cost of communication is very high. I believe the company that is willing to invite my consultant will not care about this 5000 yuan monthly salary, but the cost of communication is even more than that.

In other words, your CEO is likely to start to think that 5000 yuan to buy sterling silver advice is a good deal ah, but soon will find that the strength of so many calls to change back to all these specific suggestions (don't treat me as an old medic), it is not cost-effective ah.

No way, I tell you empty talk nonsense, rambling but can't fall to the ground, also uninteresting right.

So then did not consider as a consultant this way out, really desperate, open a public number to send some products local analysis, selling small ads, and even for the traditional media to write a few lively life essays, but also realistic.

Finally use @ My patient family is the best hair of a microblog as the end of this article, the truth is interlinked.

"When I was at the outpatient office, I helped an old Chinese medicine arranging

A patient has a heart problem, the old Chinese medicine let him do an electrocardiogram and heart color ultrasound, the patient was anxious, said I see is Chinese medicine, you also let me do Western medicine examination, really quack

Then you have to return the registration fee and complain

The old Chinese medicine at that time was angry, came a sentence: "I am a doctor, not immortal!"

Yes, you probably do not want to believe that finger a lap, do not make any laboratory examination can be the root of the "Old Chinese medicine", but is willing to believe that the target market and product background lack of understanding, a mouth can expand your thinking of "industry experts", what is the reason?

Because he is immortal.

——————————

Author: @ Sterling Silver v Http://weibo.com/cicada