A "lucky dog" in the mobile Age

Mobile internet age is gradually approaching, now the internet bosses in order to win a position, resorted to all methods, acquisition, transformation, push new products ... All the options are available. Of course, efforts to work hard, can not be completed, but to see luck. Recently, Alipay was "Tiero", a "lucky dog" in the mobile age.

According to the relevant information, we know that 12306 has now fully opened the Alipay, including mobile phone purchase tickets can also pay treasure payment. If said, before having 100 million pay the user's Alipay purse, gets only a ticket or half ticket, the access 12306 means payment treasure Purse Hand's ticket "ascend Cabin", obtains the real meaning the mobile Internet ticket.

The topic of mobile Internet tickets is now being abused, buy a mobile phone assistant platform, pull a number of users of the water, and so on to get the mobile Internet tickets, and even to a company blow: "A ticket is not enough, XX want three", or each piece of business to send a ticket good!

In fact, we often say that the ticket, straightforward point is a competitive issue-the mobile internet era of competitiveness, its main embodiment of three places: first, products and technology, the second is active user size and stickiness, the third is the business ecosystem. Only at the same time with these three competitive advantages, it is a real meaning of the mobile Internet ticket, otherwise all are castles in the castle.

Let's look at the Alipay wallet. Alipay's wireless products and technical advantages, needless to say that we all see, fast payment, sonic pay, Balance treasure ... At present, all the innovative application of payment in the market comes from Alipay, and it maintains the world's top 45.18 million/day mobile payment transaction record, and its wireless payment technology, especially the carrying capacity, is certainly no problem.

And in the business ecosystem, Alipay Wallet has also been initially set up a mobile wealth management and mobile Life assistant two major commercial ecosystems, the former through the balance treasure, fast payment and real-name account system model to achieve, the latter is the use of innovative mobile payment technology, combined with public service platform to form the mobile electric business and O2O ecology.

The only thing that has failed to occupy the Highlands is the size of the user. Although Alipay Wallet has reached 100 million users, but has not formed a real competitive advantage, not with other than, just Ali the Taobao mobile phone client has 400 million users. Although pay treasure Wallet user's gold is higher, but to really become the mobile Internet Top application, the most lacks is the user scale.

But 12306 is different. As we all know, 12306 has at least 2, 300 million of the user size, and each user has online ticketing needs, is a real rigid demand for users. Considering the lag of several bank net, UnionPay and other mobile payment experience, it is no doubt that Alipay wallet becomes the choice of most passengers. This is tantamount to paying the treasure purse to send a user "gold". It is said that the current pay treasure wallet added daily users have reached about 300,000, will be a fire ticket user circle, in the short term to pay the active users of the treasure wallet more than 200 million should be easy.

There is also a point that can not be ignored, 12306 of access also let Alipay Wallet has a direct opening 三、四级 cities, and even the township market "blue sea" opportunities. We know that the users of the two-tier cities are the most difficult to pry market, especially with money-related payment applications. But through the net to buy train tickets just need, this batch of users to guide into the payment of the treasure wallet scene is possible, and the balance treasure this cock silk financial application also with these user attributes have natural links, can better form stickiness.

In all mobile applications in China, Alipay Wallet has the highest popularity and trust in financial attributes such as payment and finance. Once the Alipay wallet has accumulated enough users, it will undoubtedly become a "money bag" that all mobile apps have to rely on to control the commercialization of all mobile applications by controlling the flow of money. This is why Tencent introduced the reason for the micro-credit payment. Will the expansion of Alipay's wallet become the biggest obstacle to the commercialization of micro-credit as it sweeps the mobile Internet with 600 million of users? After all, the real ability to subvert the Giants is often the original out of the layman.