A product that combines minimalism with love

I am a not very good expression of the people, the best proof is that others can say a round, I usually say urgent. But I am also a very strong expression of people, I often "do not think Twice" to express some dissatisfaction, especially in the work, often there will be not very good results occur. Now in the dead of night, I want to think about this time and share it with you.

"My heart has a product in growth", this is a very literary title, in other words should be: We are doing this product, in my mind what kind of. That's a lot to understand. I think it must have at least two points of temperament: minimalism, love.

The mobile internet sector also faces "overcapacity" ... Don't make minimalism a slogan

The first is minimalism. The so-called minimalist, including clean, engaging, easy to use ... Unfold said, if a little careful observation, we will find that the more successful products, The cleaner, not only the UI design clean, product function design is very clean. For example, I have been insisting on the flat style, structural design, so that each interface to focus on, try to have a function, not to allow users too much choice. Engaging is the most basic principle of mobile Internet product interactive experience, who don't want their users to watch it for a few minutes, more than 10 minutes, dozens of minutes a day? As for ease of use, it is not only embodied in the product design, but also embodied in the product (technology) implementation, Easy-to-use also has two levels, one is to guide the simple, one is operating comfortably. The former tests our design capabilities, while the latter tests the product's performance (more fundamentally).

I remember before the previous version was developed, I have discussed a detailed experience with development colleagues: although the same IM products, but our message list page refresh speed and micro-letter refresh rate There is a significant difference, in addition to this is also reflected in the group settings interface, tile avatar that part of the sliding load experience. Just put forward, the Heng Bing also thought no problem, but after a simple contrast, there is a clear difference. Fortunately, the permanent soldier will soon find the reason. There is no difference between the two experiences and the micro-letters. This is not a copy of the micro-letter, but is responsible for the experience of the important functions of our products.

I always thought that the current stage, the function itself is not important, whether the function can be implanted into the user's use of the scene, and the experience to achieve the ultimate, is the key to success. Mobile internet has developed for four or five years, I believe that similar needs, similar functional products, there are many teams at the same time development, aiming at the same time. But few can be made. The reasons for this are varied. But the core is the product itself.

So I personally most value, not the function is done, the technology has been realized. But "performance" how, whether to load "fast enough", "switch smooth enough", this is my real concern. For example, tractors and cars can send a person to a destination 100 kilometres away, but the experience is completely different.

In the past, we often listen to the traditional industry to mention "overcapacity" the word, in fact, in the mobile Internet, it is not "overcapacity"? So, just "finish a product", only represents a loose management, the goal of vague team KPI significance. Of course, our team is attaching more and more importance to the product itself, we are discussing the problem more and more intense, this is a good thing. Because I am a person who never believes that a little effort can succeed, because very very hardworking losers abound.

In addition, put aside the product design, from the user itself said "minimalist", also very good understanding, I have always thought that our target users, is a group of very large pressure, heavy burden, but also eager to the upward business people, they are free every day is very complex, heavy work pressure, social pressure, life pressure, but also a higher level of dream pressure. If our products, only to restore their scene, the need to move to the line to achieve, is not enough, we have to "to simplify the complexity of" the ability. In the process of "online", some unnecessary functions are cut off, this is really for the user to solve the problem. To the big say, innovation is so much, we look around those exciting innovation case, all is not very good to become relatively better. Innovation is not a big deal in essence-it's getting better.

Therefore, when we mention minimalism, it is not only the design of personal preferences, but also the operational experience, the user needs of a deep understanding, before the conclusion reached. Otherwise, minimalism will only become a slogan.

Not only to make users feel love, but also let each of us from the heart of love this product

Then there is love. In my understanding, there are love products should be inclusive of two kinds of content: on the one hand, users feel that there is love, such as refreshing interface, copy does not install, details vivid and so on; On the other hand, everyone on the team has love for the product. To the product really as their own project, even Wang Xiaoquan said Sogou is his own children to see this is not too. I believe that a product has a love of the team, certainly can not tolerate the user experience is not good, can not tolerate products have bugs, with every 0.001 seconds of acceleration, even if the technology has bottlenecks, in the experience of the imagination space, there will be no bottleneck. The old saying goes: perfection, and do product, good should be an attitude on the bottom line.

For a long time, our team has been slow to find a sense of achievement in the product, on the one hand, and the company, on the other hand, and our own, and the latter is more important. Although the company in the internet feel a little bit weaker, but also precisely so that we make products provide a huge space. Why didn't we get it and use it well? This is worth rethinking, including the project we are doing, why more than a year ago, but the more and more tired of the phenomenon. Even a lot of people are starting to think of their products as a work of PKI rather than their children.

Of course, the main reason is the project leader and product manager, but if Strictly, each member of a team should love his own products, otherwise, he is not suitable to stay in the team. So, I very much hope to see our colleagues, in the home, taxis, elevators, even squatting in the toilet, are experiencing our products, at any time to find a bad user experience, at any time to summarize, solve, this should be a responsible team should maintain the status.

One months ago, I was in the Tiger Sniff wrote a "Sina Weibo, there is still a chance to change well?" In fact, there are many views in the article, are my thoughts on our project, but to change the angle, the use of Sina Weibo Express. The core point is that Sina Weibo is becoming a "love-free Product". And I think, once the product has no love, there will be no hope. Sina Weibo's current experience is that ordinary users can not find the location, product managers blindly add a lot of experience the function of the difference, "the release of Micro-bo" "View microblogging" this core function experience, but has not been significantly improved.

Here to introduce another product, that is, a year ago when Facebook acquired a very hot Instagram, this is a very good software, very concise, fast landing, can be in a few seconds to choose the results to share. Its core idea is to allow users to complete a smooth and beautiful photo-sharing process within a few 10 seconds. A few days ago, I also deliberately and our product design and UI design colleagues mentioned the software. I think this is what we should do, in one thing, choose a particularly sharp point of entry, and will experience the ultimate. I think, a delicate and can solve the problem of products, placed in front of the user, must be "love". This should also be the future of Internet products, not only small fast spirit, but also fine.

"Private order" early in the word of mouth out of control, it is worth each product people think

Speaking of which, you can rethink the title-"I have a product growing in my heart" meaning. I did not put our product specific features to say, but to share my heart for the product itself understanding and expectations, I also very much hope that this can become a pursuit of the team. Return to our project, we not only to provide users with efficient information delivery tools, but also in order to let them in the process of solving problems, experience a relaxed, vivid, simple and pleasant experience. (Because many products, although solve the problem, but the user is very tired in the process, this is also we should strive to improve the user place).

I also want to focus on the word "growth", I am particularly like these two words, one is that it makes me feel is dynamic, development, progress, that is, vitality, can expect farther. Today we are going to do one thing, is to bury a seed, let it sprout, grow, user feedback is like watering, fertilizing, and then constantly grow. So, in the process of doing this product, there are two decisive factors, one is to decide to do this product, that is, to bury the seed, to make sure that it is alive anyway, will become a tree. But another important determinant is the detail experience, which determines how tall and beautiful the sapling is and how long it will last.

Now that I've mentioned the details, I'm going to share with you the last point that I've found that many teams often confuse:

One is to mistakenly think that the rapid version of the need to be too concerned about the details of the experience, and even some bugs appear, which is very stupid. Because as long as the product is born, it will enter a Word-of-mouth channel, the user's mouth of the good and bad, usually by a number of details of the experience decided. In addition, we use in the first batch of users is a lot of professionals, their energy and enthusiasm should not be easily wasted. 10 person Hair friend Circle recommend your product, with 100 people, to your product a smile, the result is different. As an example of the "private customization" being aggressively, I saw it yesterday, but it was not as bad as it was in legend, and even I thought it was a very worthwhile film, a new type. But let us see how dangerous it is to be in the last few days. Huayi has handled it hastily in this matter. So the cost of losing word of mouth is very large.

Innovation Workshop Hua said I agree with the view that the user is used to test product direction and function, not to help you debug. Releasing products with obvious bugs equals digging your own grave. So, this goes back to another problem: the rapid release of products and the product is not a conflict. Do not think that the rapid release, is "speed first, the other later." Of course, the current competitive trend, indeed the small steps to run fast, rapid iterative requirements are getting higher. Fortunately, our current version is relatively simple, the main function is outstanding, in this respect should be better deal with.

The second is the blind pursuit of perfection is very dangerous, perfect should not be all-inclusive, but at the key point to do perfect. This requires us to constantly sharpen the demand for pain points, grinding product prototypes, grinding interactive experience, continuous subtraction. This is the biggest lesson that we have left in the last phase of our work. So, no matter how we choose, we should make a quick choice. Don't be reluctant to do that too.

Since joining this project, I am very happy to see everyone's progress, not just the ability to improve understanding of products, but also the promotion of investment. This is very important. Wang Yu always said a word, excellent staff, not only professional ability, but also investment degree. We are now looking at the latter is more urgent, although our company is a start-up company, but the interior is not much like an entrepreneurial atmosphere. I hope this does not affect everyone, will not let everyone lower their standards and original intention, if you joined the company, is to create a sense of accomplishment, to create a miracle of their own, then I believe that the immediate project is a very good opportunity.

Speaking of which, I suddenly remembered that, in June 12, a man flew from Shenzhen to Beijing, to the company to talk about the job, I looked at Google China, looking at NetEase Sohu, and went to Zhongguancun to see Sina, Microsoft, to look at Baidu, but also to the tiger sniff, snowball such a start-up team looked at. I know exactly what I want until now.

Also hope that everyone can recall the original intention of coming to the company, is to pay for the job? or to make a career change something. Including we can also recall that we do this product's original intention, is to KPI, in order to work itself, or because some hope has been growing inside?

Hochang, early 2013/12/21