A product that grows in a murmur.

All product ideas, first is "User value", "User value" = user + value. To define the value of the user, you first need to be clear about "what kind of user to face" before you can be clear about what value to provide them. Without the ability to discern "users" and not to identify who your users are, you cannot analyze the actual needs of users and define what value they provide to users.

According to http://www.aliyun.com/zixun/aggregation/6900.html "> Product personnel contact near and far to the user classification, the order is as follows:" Colleague user "" Peer user "" extreme (feel very bad or excellent) users "" Active user "" Silent user. Often, silence is the vast majority, but the product personnel to their feelings is minimal.

Take the user to say "sound". "Colleague users", "Peer users", "Extreme Users", "active users" are really important, but since these people are special users, the sound of their feedback must be fully "cleaned" before they can be adopted. Product personnel should do is to find more "silent user" voice, because they are most of you.

Give a few examples:

(for example, before I say a premise, if you do not recognize, please do not continue to look down: "Not the pursuit of profit-seeking enterprises is immoral, any enterprise needs to chase can let their own survival, can make shareholders more satisfied with the profits." As long as it is to ensure the "user value" on the basis of everything is understandable. ” ）

1, Apple

Many people scold Apple proud, many developers say that the Apple is too closed, too open.

Apple wrote in the app Store Audit Policy:
# There are more than 250,000 apps in the App Store. We don't need any more software to demo fart sounds. If your software is useless or does not provide some of the latest fun, it may not be passed.
# We will reject any content or behavior that we believe has crossed the line. So you ask, where is the line? Well, the judge of the Supreme Court once said, "When I saw it, I knew it." (I'll know it whenever I see it.). And we also think that when you cross the line, you know it yourself.
#如果你的软件是只花几天时间草草拼凑的作品, or you develop this software just to experiment, let you appear in front of the classmate is different, so, please also be prepared to be rejected. We have a lot of serious developers and developers who don't want their high quality apps to be surrounded by a lot of amateur work.

Mighty to the mess! Full of paper is written: not in line with my user value of things, fuck off! We won't be polite to you.

In China, will the platform be marched by the open people every day?

2, Baidu

As a search engine enterprise, Baidu has been playing a game between "justice" and "business". However, everything is based on "let users find what they want" first, because this is Baidu's largest "user value."

In recent years, Baidu has been a lot of "peer users" scold do "site search", said Baidu Monopoly, interception of traffic. For example, you search for "cold fever" will find the front four results from the Baidu Bar, Baidu know, Baidu Encyclopedia, Baidu know. Nowadays, Baidu makes "open platform" and is scolded as "manufacturing flow black hole".

What's wrong with the site search? Just give what the user wants, so TM WHAT? What happened to the flow black hole? As long as users are given the results they need more, so TM WHAT? As long as there is no damage to the user's value, let the scolded people scold.

About Baidu: No matter how he to the webmaster, at least people in many things is not at the expense of user value as a prerequisite, but in order to better "let users find what they want." than the joint webmaster to exploit users, it is more appropriate.

About the flow of black: the internet has developed to this state, if a webmaster or must rely on the flow of life, not to focus on products and content itself, eventually because no one gave him the flow, or can not cheat to traffic and starvation, deserved!

On the Matthew Effect: the Internet as a rapidly changing field of innovation, he has no rules of the game, the most important feature is "subversion." The latter can be changed by changing the rules of the game to subvert the former, no matter how large the former. Google overtook Yahoo! By changing the rules of the game, subversion, Facebook can challenge Google to change the rules of the game, subversion, Twitter can stand up, by changing the game play, subversion. This is an area that does not need the "monopoly law" at all, and is a natural tomb of Matthew Effect. In this area of the Internet, really should not worry about what "Matthew effect", this worry to pay attention to "innovation" will certainly be more beneficial.

3. A shopping mall

Counter, free of charge, shopping malls have a question and answer center (search), according to the needs of customers to give him advice to go to the shop, free of charge; The essence is a "tool platform + marketing platform".

Never thought, the free use of the booth people scold every day: "You previously advertised a person to collect a penny, last year pulled a man a half, now too expensive, two money." God, also not good to see, other places now pull a person one or two silver (offline advertising more expensive). You have to find me to pull people, shopping malls are open, the counter is free, you have the ability to go outside to pull people ah, you pull the mall also posted money to you.

Like a heap of daily waiting for the relief of idle mob flow, suddenly one day, the donor to less, the mob flow are not willing to scold alms people have no conscience, no morals. It's ridiculous, really wild.

More ridiculous is: the original shopping mall at the door of the free question and answer center to the customer's recommendation principle is: who business to do more credibility, to who lead to the more people. But customers have always said that life does not necessarily good, character (service) more important. So the mall changed the principle of the question and Answer center, who became the character (service) good, more to whom to guide the point.

Hey, that's a change, suddenly out of a small dolcevita people do not want to shout, "You have harmed my interests, you do not let me live, you know to make money", tangled up to go to smash the mall, and a bunch of people behind the background of the flag, not lively. God, you are not equal to admit your character is not good. Worried about your character than anyone else? ~

.

This is our internet, the product people's ears are "colleague users", "Peer users", "extreme users" of the murmur flooded. One inattentive you have to be 0.1% of the trouble users, and spend 99.9% of the time, and finally lost 99.9% of the users. As a product of people, to stick to the value of users, in addition to not for some absurd KPI and move, but also do not disturb the noise.

I have always believed that "user voice" to listen to, but more importantly, look. Product personnel need to have their own tools to see "Customer voice" through data and phenomena. Because what accounts for 99.9% of the share of "silent users" although never say their opinions, but they have been doing, you can clearly see. It's more worthwhile to spend more energy on them.

It's a long way to go.

A source of http://uicom.net/blog/?p=886