A recent hot topic is the movie "Private Order"

A recent hot topic is the movie "Private Order", let's not talk about the problem of drowsiness, just say the film about the business model. Clearly, private customization is a purely personalized service, characterized by the assurance that the service will experience experience and experience that has never been experienced before, which is a valuable place. What does that have to do with O2O, the author wants to Senra, and listen to me slowly.

Generally speaking, now the concept of O2O has been very vague, began to show the situation, but group buying is one of the representatives, then we take a look at some of the problems of group buying.

First, group buying is a way to stimulate consumer spending by discounting. So why is there a discount? We can understand that overcapacity, this capacity, is more than the consumer demand for local life consumption stores, for example, is catering to a street so many restaurants, but the guests are limited, so the surplus, so buy through a direct and brutal way to urge businesses to the fittest. Although the threshold of food and beverage is low, there will be countless people rushing into the market, but one day, market supply and demand will tend to balance, then there will be so many merchants to discount it, we all eat the original price and then compete service and taste good.

Second, the excitement of group buying is getting lower. Generally speaking, we go out to eat, a map to eat food, and secondly to a happy experience. However, when you spend 180 yuan to eat a meal, your feeling is to eat a meal of 180 yuan, and definitely not 300 yuan of rice. If every meal has no more happy place, only because discounts, you still interested often to eat, and then cheaper than at home to do a lot of it, it is like Beijing residents can take 2 yuan subway every day to run, they are happy everyday. So the element of happiness must not be less for a restaurant.

Third, you say group buying services can guarantee the same level of average service, OK, even so, but group buying lowers the income of the owner, limiting the future ability to improve services. Why the sea bottom fishing service is good, because the seabed fished the staff to pay well, lives the dormitory to be good, the natural work time has the power. And we go to a lot of restaurants, serving time will not add a "you taste slowly", go time will not send a "Thank you for coming, welcome to come Again", has been a tired unwilling to say a word of the state. You know, now China's labor shortage, the waiter does not fight the spirit of the boss also take people have no way. The profit is low, nature promotes the service the power is poor, this is only one side of the catering industry.

Four, group buying kills the characteristics of local life services. For example, the site of the group buy like merchandise on display, this 40 percent, that 30 percent, well, are we just the price? If which merchant writes, we will invest 120% enthusiasm, the original price serves you, whether you will go? Estimates will not go, because the group can not reflect the difference in service, also can not reflect the differences in other soft power, group purchase reflects the price discount. Or that sentence, and then cheaper to have their own to go to the supermarket to buy raw materials and tools to make their own cheap? Many people want to enjoy the service experience.

From the above points, we can see that group buying is only part of the O2O, the future O2O must have a more colorful form, and not just stranded in the purchase of this discount sale model. Some people always want to be the O2O "2", but I think O2O is mainly two o to work hard, when the Internet companies and local businesses are well prepared, 2 is a tool that can be updated with software and hardware in a variety of ways to present.

Then, how much fun O2O, this distance now how far, this is mainly to see the local Life service enterprises change the speed of how fast, as well as the outside world to join in this field, the speed of transformation in this area is more than a block. That think as long as buy sales up, you can control the overall situation of O2O view, may be a little easier. When more local businesses are tired of haggling over each other and offering discounts, they will breed more innovative local life services after encountering Internet companies that can provide quality services.

The motive force of the merchant is huge, I believe many merchant bosses start to make food, are full of hope, hope to provide users with characteristics of service, people feel at home, feel good faith, choose the next time, but the reality is that they do not discount, users have to go to other restaurants with group buying, so they also throw away all the ideals, Join the discounted army. Do you have an idea that you are tired of working in the workplace and that you have a small shop?

Alibaba has let a lot of people realize the open an online shop, diligent business, day and night non-stop delivery, so as to earn a sum of money ideal, this is built in Ali a strong system of systems above, as long as the shopkeeper pay efforts, there is hope for harvest. Then, there should be such a company, can help a person who has the local life consumption ideal, achievement his dream. When our store can realize membership card management, ordering, meal delivery, bonus points, user feedback, new product promotions, online payments, and other stores back to do activities, that will bring users what kind of experience it.

Take a look at Starbucks Mobile pour services: You walk on the road, suddenly want to drink coffee, by allowing Starbucks to know your location, order the coffee you want, and then you go on, go and go, and soon a Starbucks boy or a big girl will step on the pulley car to bring you a cup. How about this service, or you can increase your choice, choose a big girl, a boy, a Santa Claus, Optimus Prime or something to give you coffee, but need to increase the consumption, you will choose, or to give your girlfriend or child a surprise (it is a bit like the temple to escape the election character). For example, I know that Han King has a face recognition machine, can identify 1000 face or more, then the user can do membership card to save a face, on the membership card to do, to the coffee shop to brush a face, and then consumption of their own account balance is good? In fact, these two ideas are now the technology can be achieved.

On a date, if you and the restaurant waiter quietly said, I want a rose, or a spark-lit birthday cake, the waiter can give you come out, not now, but later, perhaps you will be in order to add some props choice ... Well, there are many ways, we can choose, all restaurants are the same as the snack bar, or each restaurant has its own story and memories. And that's not what we're usually talking about at discounted meals. For the user, they need a restaurant to bring surprises, for the merchant, they need to realize their original shop ideal, for the ideal internet companies, they want to help people get the opportunity to open more special stores, to achieve their own "small business."