A summary of the failure of the new venture: lack of original capital eager to greed big hope

I share this case, the protagonist is a career entrepreneurs, due to endure the inflexible working life, choose the seller to start a business, and start from the real estate intermediary, and build a local real estate publishing platform, local real estate group buy Taiwan and local group buying platform, but the final outcome or failed. What lessons and insights did he have in his entrepreneurial process? Then I look at the dark Horse.

2011 I bought a house, 2013 I can't stand the rigid working life, will be down to 110,000 of the house sold to start a business. As we are a small county, the early 2013 prices in the 2800 yuan, of course, the current price is about 3300. It's all something.

From my world will always be an extraordinary person, friends have said that I am doomed to be an extraordinary person, if the ability to be rich is not the same as beggars. That's a pretty good thing now.

At the beginning of 2013 I sold the house, with 80,000 yuan in hand to start a business, my early plans-real estate intermediary, and even I have a complete plan for its overall strategy. Note: Real estate intermediary in our small county is a new thing. Many people still do not trust.

First of all, my strategy:

The first step: a real estate intermediary start, based on the local, the entire real estate intermediary management, transaction flow summary completed, and successfully implemented;

The second step: establish the local online real estate information publishing platform, establish it as an entity and the Internet to combine the real estate intermediary;

The third step: establish the first-hand house real estate Group buying platform. is to imitate Sina le Ju (eju.com);

Fourth step: The real estate intermediary to develop the franchise mode

The formation of 3-one, covering the first-hand room, second-hand housing, offline entities, online release of such a new model of real estate intermediary.

And show you how I actually do it (in a general Time line):

April 1, 2013 store decoration finished opening. At that time is 4 employees, basic salary plus Commission mode, commission accounted for intermediary fees (intermediary fees charged: the total room 1.5%) 30%, basic salary is 800 yuan, under normal circumstances in our local one months to sell a house each employee can probably get about 2150 yuan.

April 2013, May two months has been a follow-up list, but the delay is not taken, we also summed up a lot of experience, of which May my company came to a heavyweight figure, the heavyweight figure is one of my real estate bureau buddies. I have to admit that his participation has greatly improved our enthusiasm, efficiency and our working methods. Finally in June 2013, July prophase follow-up list began to focus on the outbreak, I rough calculate, that two months of my pure profit is 24,000 yuan, I refer to the staff costs, my pure profit.

Note that the real estate agent in May I have been involved in the first room, and the whole process I can feel very clear, which includes I saw a lot of real estate development and sales of books plus we need to constantly on the market to understand the trend of housing prices. June I received a township community development of the property-free agent, of course, I do not have the funds to operate, I started looking for the use of the relationship between sales agents, and then the next, I have 5 dollars per square, according to this algorithm I can get 70,000 yuan income. But the most pathetic is that the operation of the real mess, the main reason is not no one to buy but small property can not handle mortgage loans, agents to calculate the decoration, as well as the total loss of marketing expenses about 200,000. I feel really sorry for myself right now.

August 2013, my pressure is not big, because this time I still very confident, after all, intermediary is to make money, I also clearly understand, as long as a good operation intermediary I will definitely be able to make money this year, next year will be more no problem.

The unfortunate thing happened, August 2013 because I was too impatient, feel so money too slow to make a big money, one want to do real estate buy, together with the earlier I do a local real estate information release platform did not promote good, I would like to make, the first half of the month I write real estate Group Purchase network planning book, wrote more than 2 pages, Every detail strategy I think is well arranged. The next half of the month began to build stations, spent more than 10,000 dollars, in mid-September, finally online. This time I began to start in accordance with the early marketing plan to do website promotion. Because I have limited money on hand, the difficulty of website promotion increases, after analysis I decided to seek the cooperation of developers, I was 91, that is, no family background and no funds, pure on their own, finally made the hard or useless, this time I have less than 10,000 yuan in hand, Real estate intermediary staff also began to slack, I have to stabilize the staff side have to find a way out. This is it. I still hold the last glimmer of hope to play two local media and two months of the local most famous one of the site's homepage ads spent 3600 dollars, after doing this, I began to wait and start to re-examine my network cable, finally concluded that the group purchase site itself is a very good project problem on the positioning , the reason: the first small county itself for the network application is not enough, the second target and a county single push real estate buy is will die because the property is not a quick sell goods, it is doomed to the nature of the commodity he can not become a well-known platform for the public, the third lack of formal advantages, local real estate has not yet to integrate marketing channels node.

So, I decided to do a third website, the first two are local real estate publishing platform, local real estate group buying platform, summed up the above lesson I intend to do local group buying site, I borrowed more than 20,000 yuan, to start my third project this year, I intend to use local group buying site to buy my real estate purchase platform.

Probably early November 2014, intermediary because there is no money operation has stopped, I analyzed the time I was also obsessed, the site began to build, is to find a common programmer to do a website this time I and the programmer has been very familiar with, but still accept me 4000 yuan, also not much money, The web site used nearly one months, but one thing I am very sure that their website began to invest our team 6 people in less than one months the number of merchants reached more than 200. After the end of the business, the site began to operate, the first month of turnover, advertising investment of nearly 20,000, note: This time I have started to debt. The site team staff also need to pay, until New Year's Day I complained of a total of 3 yuan for more than a local group buying site this piece. My income I say, we smoke point is 5%,10000*0.05, that is, I only earn 500 yuan, if things like this slowly development also to no matter, slowly normal, the key is this time our competitors out, a local portal site, on the technology is comparable, I also made a mobile phone client, the main problem is that his website is familiar to the public so that we lose the competition. Later, the owner of this site said to me, in fact, this local group buying site, simply can not maintain a company's normal operation, this is the truth! And I investigated, the site is now a significant decline in sales, our advertising has become the United States Regiment of advertising, due to our way of payment is not flexible enough, lack of technical support, The application of payment method is restricted everywhere, which leads to the "narrow" payment method. Many consumers and businesses understand that they are moving to the United States. In fact, according to my initial thinking I want to do local group buying and then do local online mall ~ ~ Naught.

Summary of entrepreneurial failure:

1, eager to greed big hope. If I can be a real estate agent, although the speed of money is not so fast, but never to the current liabilities.

2, the cause and their own original capital does not match. Originally always thought that the operation of a website less investment, collection of funds faster, actually, in fact, especially in small county, the public awareness of the network is far from the degree of recognition, the main reason, I analyzed, first, the knowledge of young friends are in the big city; the second website promotion cost is far higher than most people think, The cost of promotion is outrageous and not hard to push. In fact, I have thought about this issue, the highest level of publicity is the atmosphere of public opinion, is a kind of fashion manufacturing. This is the core of the promotion.

3, shop stall is too big, the fund is hard to concentrate exerting force. The main reason, of course, is the lack of original capital.

4, innovation-oriented industry entrepreneurship guidance. The process is very slow, so I'm going to "raise" the website now. Although the traditional industry although the money is slow but the success rate is far higher than the innovative industry. It is unrealistic to want to rush through innovative industries to make quick money.

5, network entrepreneurship Pilot to choose a good start is very important, for example, if my site is in a city-level city to do the promotion, the promotion of the network to promote the promotion of the main to the ground publicity as a supplement may not be so miserable. So "platform" is very important.

Now things have developed to this step, I can do is to insist on stabilizing this site, as long as I can keep it, I will insist to keep it, now the site maintenance is my one person, commander, only need to work at night. So during the day I have to find a job and start looking for opportunities to plan better projects.

A few reminders for all partners who are going to start a business:

1, do not be anxious, steady in seeking, do things must homeopathy and for, especially downhill when try not to expand investment. War is not a gamble, but a valuable bet.

2, choose a good project do not have a head fever, do not put themselves into the project, to put their own users into the project, do not deceive themselves, some things ideal are plump, but the reality is still very bony.

3, less to see some of the development of large enterprises planning, of course, the strategy is to learn, but the entrepreneur is actually the most things to learn, the big guys are really unable to teach, this is also taught not to learn. In fact, many dark horse characters, the most lack of capital, many people will also operate capital, but precisely lack of capital, this can only rely on their own.

4, Cock Silk, rookie, especially a lot like me, lack of original capital and no conditions to finance the entrepreneurs do not covet the big, do not covet their grand ambitions, we must remember to start from small, to learn to stabilize, in fact, if you are really a capable person, step-by-step to do, you will always succeed.

5, the Internet to see a lot of big guys pursue a century enterprise, in fact, we think about how many hundred years of enterprise, Red top businessman Hu Xueyan, the stall so large, can be called commercial empire, negative news is not also caused by a run tide, closed down it; the Shi Yuzhu not also because of the liquidity causes the enterprise problem, In the end, the money owed to him was not received; Motorola, Nokia, n years ago we watched them indestructible is also gradually fade out of the business stage, the greater the risk of enterprise. I think the current Alipay face this problem and micro-letter payment, these are a lot of hidden dangers.

6, the network is a can be "rich" industry is also a very risky industry-high visibility does not mean that more wealth does not mean that the greater does not mean security.

7, the network is ultimately a media, service carrier, this is his eternal definition. This shows that for the Internet entrepreneurship always have to remember two: first, text and pictures are crucial two ring, the second service is convenient, is its success must be the weight. The network is not convenient or even more than under the line to make miscellaneous do not do network.

These are my 2013 years of entrepreneurial failure in all the process and summary. Failure is not terrible, the key is that we have to learn from the lessons, so I bring to share with you.