Adhere to or compromise? How the product manager should choose

Jobs, a legendary task, is because of his stubbornness, perseverance and talent that forged today's successful Apple, many product managers adore jobs, including his marvellous "reality-distorting stance." In fact, Jobs was not so God, and jobs had compromised, and more than once. the ipod is the product of jobs ' compromise

In fact, this involves a more interesting topic: about the product, or more accurate, about the product control, what should we do to make the product better for the customer acceptance.

If you ask a product manager, and ask him to list the three most hated things, I guess there will be "demand change." Yes, product managers are most afraid of "change" compared to other professions in the world.

Do products and a person is very similar, insist is a kind of courage, compromise is an art. But you never know which is better. Because you chose one of them, there is no second possibility for you to try.

Many product managers adore jobs, including his marvellous "reality-distorting stance". Believers firmly believe that it was Steve's stubbornness, perseverance and talent that forged today's successful Apple company. But in fact, jobs has compromised, and more than once.

We all know that Apple's logo was once a color in the early days, and jobs himself never showed any interest in white. So when the designer was ready to launch the ipod, which revived Apple and redefined the great product of the digital music market, Jobs was very dissatisfied with the appearance of pure white.

Later, Ivy used the trick to get jobs to accept the design, followed by white ipods and white headphones, became a sign of fashion.

Mr Jobs has since acquiesced in the white and black design of Apple's products, which has led to a new design craze for electronic products.

Jobs still doesn't like white in his bones (a person's preference for color may be tenure), but he knows users like it.

Say Vine a detail of this product. As a short video application, vine only allows users to take 6 seconds (the domestic micro view is 8 seconds, Vine's biggest competitor Instagram is 15 seconds). Many users say that the length is too short, requiring vine to loosen the limit.

But until now, Vine has not compromised, it is said that they have discussed the matter inside, there is no context. Vine's co-founder, Hoffman, said that 6 seconds was the best length of short video that they had found after a massive test with Twitter.

Yes, rumor has it that Hoffman has left his job, not knowing if he insists on "6 seconds."

To say the truth, 6 seconds, 8 seconds, 10 seconds, or 15 seconds, 30 seconds, no one is absolutely correct. Different users, different scenes will have different shooting needs. But in the massive information explosion era, the user needs is not to be excessively satisfied, but is reasonable "limit".

This is the same as the 140 words of Weibo. 150 words can explain the white, less than 10 words, it really does not make sense? must be clear. Therefore, sometimes the user's needs are not real and reasonable-more likely to be based on arbitrariness and freedom of the "pseudo demand."

Whether Apple or vine, compromise and perseverance are always two sides of the coin. For a product manager, every decision you make may be wrong, or it may be true. Even, you never know whether another option will be better.

How about that? A pilot told the story. The two most popular civil aviation companies, Boeing and Airbus, have opted for a completely different logic when designing their aircraft-driving systems.

Airbus is more trusting of machines and computers. When the system determines the pilot's improper operation, will give an alarm, or even forcibly corrected; Boeing, however, believes in human initiative and judgment, and Boeing chooses to give pilots greater rights when the system is inconsistent with pilots ' decisions.

Do you believe in yourself more, or do you believe in data analysis?

There is no standard file for this problem. But with experience and ability, you can choose to believe in yourself more. It will make you and your product different.