"Advertising" profits will never succeed

Online entrepreneurship, there are many different modes of profit. "Flush traffic" again "advertising" is a most intuitive to think about, but also almost impossible to succeed in the model. When we first started a business, there was a very simple assumption. If we work hard, our website may have a lot of traffic. With the flow, put on the advertisement, we can profit.

But finally talked about the advertising agency, no one wants to represent our ads, we blame it on the flow is not enough. So we try to get more traffic and sell our own ads. But in hindsight, no matter what you put in Google's ads, put other people's ads, or even your own group of business team. Maybe you can make some money, but it's hard to feed your team and servers with that money.

We may think so, if you put Google ads, it is a number of clicks to splitting to the site owner. Each click we are supposed to be divided into 5 dollars. Let's say you run a good traffic website. You put an ad in a good position on your Web page, with 1 per thousand clicks (so high). Then you have a Web site that browses pages 1 million times a day. It's very, very difficult to make such a high traffic site. So let's calculate the day you can make the money:

1000000 x (1/1000) x 5 = 5000

Almost 5000 yuan a day, one months 150,000. If this site only pays you one person's salary, that may be enough. But when you want to make such a large site, it is very likely that you already have a lot of people's team, every month also has the room to send a thick bill.

You might say that advertising can only be 1 per thousand clicks. Generally speaking, if you do a very professional small site, all visitors are almost the first time on your Web page, they may come here to find some kind of accurate information. The ads next to it often have the opportunity to be very precise just what the user is looking for. This type of Web site ad clicks can be very high, but this type of site is highly unlikely to have high traffic.

High flow of the site on behalf of your very popular, there is a large group of regulars on top, they have already automatically ignored the existence of advertising. High flow of the site is often represented above has very popular content, netizens in the above motivation is not usually quick to find the information he wants. This kind of website, the usual ad click rate will not be too good.

Some people say that Google ads, the money has been made by Google, perhaps the way to earn advertising money is to find other advertising agencies or their own group of a business team. But the real situation is that even if your site has 1 million pages a day to browse the traffic, it is very hard to take out to sell. If I am the advertiser, I must put the money in the first site, or to vote second, the real money can not finish, then to vote 第三、四、五、六名. But the problem is that 1 million of pages per day browsing the Web site traffic, should be the top 30 not in line.

As a result, you will find it difficult to have enough business to fill your ad. The final result may still rely on Google AdSense to the remaining idle version of the Digest. Then you have to have a business team, which may not be worth the cost.

There are probably only two possible work of internet advertising. The first is that your website traffic is extremely high, like the nameless station probably even this kind. Another is your site in a certain vertical is very outstanding, and this category of advertisers, just like to throw online ads, like Bahamut, Fashionguide, babyhome belong to this kind of (video games, beauty makeup, novice mom, are advertisers are the main category of love). If none of the above is true, the opportunity for advertising to work is really very small.

The difficult point of network entrepreneurship, is often feel like this is not good, so also not, that is how to do? Is that no one can really say it. Flow slowly out, but is not receive money, how to do? I really don't know, it's a difficult question. But also because it is very difficult, so very interesting, because really try to come to a time, that is really good.