After a 60 million dollar investment lane with DCM

After the 60 million U.S. dollars with DCM to invest in easy road with the car, a few days ago, Ctrip once again a stake in the national chain car rental service provider a hi car rental. After investing more than 100 million dollars, Ctrip became the second largest shareholder in a car rental, and the first big shareholder of a car rental was enterprise, America's largest car rental company.

For this round of financing, hey, car rental. Official spokeswoman Shao told the first financial daily that a car rental started in 2008 with the first round of financing, with qiming ventures, ignition, Jafco, Han-li capital, Ding-hui ventures, Asia-rich, Goldman Sachs and the enterprise holding group's multiple rounds of capital injections. This round of financing is the fifth round of financing for a car rental since its inception.

It is noteworthy that Ctrip in the founder Liang Jianzhang this March after the return, in the open, mobile strategy against the backdrop of frequent investment movements, the first half of this year has spent millions of U.S. dollars investment hotel booking Application "Fast hotel housekeeper." In the recent Admission partner Summit, Ctrip also announced that will enter the scenic spot ticket market, plans to invest 200 million yuan, the goal is to become the largest in two years the biggest scenic spot ticket electric business platform.

and shares a Hi car, Ctrip is targeted to develop from air tickets, hotels to travel one-stop service program, from OTA (online travel Service) transformation upgrade to OTP (one-stop travel service platform).

Unnamed industry insiders told reporters that Ctrip in the upstream and downstream industry chain frequent investment, which is a big reason is the previous OTA model Ctrip growth is weak.

2012, Ctrip business profit fell sharply, in order to change this situation, Ctrip 2012 annual product development costs reached 912 million yuan, compared with 2011 growth of 52%. 2013 where to go to the market, but also diverted a number of free line customers. And Ctrip this year to invest frequently, is the hope that through the synergistic effect of resources, to increase their own in the self-help tour and other aspects of competitiveness.

While turning to mobile internet, Ctrip exerting two companies, one is investment company, carries on the industrial chain business investment or the merger and acquisition; the other is a tourism destination marketing company, which makes tourism vacation products, and sets up "troika" with existing OTA business.

According to the third quarter of 2013 financial data, the company net revenue of 1.5 billion yuan, an increase of 31% per cent, the net profit attributable to the company's shareholders is 373 million yuan, an increase of 92%.