After rumors, Sina finally announced the personnel and the structure of the adjustment

After rumors, Sina finally announced the personnel and the structure of the adjustment, and this may be another new capital operation began.

Recently, SINA official announced the organization structure and personnel adjustment plan. Among them, Sina Portal business by Sina COO du overall responsibility.

and micro-Bo became the key plate with the portal, by the original Sina Wireless Vice President Wang Gaofei is responsible for. Under this, Sina Original wireless division of mobile microblogging products, technical team, and the original micro-Bo commercial products, technical team, will be merged into the micro-bo plate.

In response to the adjustment, Sina official to the "First financial daily", Sina will be based on the 2013 strategy, the focus of the business shift to "mobile first", the company's resources to the mobile business tilt.

Sina insiders have previously disclosed to reporters that the reason for the adjustment, because Sina will be Weibo as an important mobile internet portal to build. Wen Tianli, managing director of Huaxing Securities, also believes that the mobile portal will remain the new strategic hub for Sina Weibo, even though Sina Weibo's user growth rate has fallen from last year. At present, Sina has more than 60% of the micro-blog traffic from the mobile end, and the mobile entry strategy will be for Sina's valuation played a role.

Based on this, Sina broke over the years by the terminal and functional division of the network business and organizational structure, the current main business is divided into portals and micro-bo two major sectors. While the two sectors also include mobile and PC-side business, and have their own products, technology and operations team, but also with the commercialization of the combination.

But Yahoo China's original CEO, Xie, told reporters that the adjustment was more like a starting point for capital operations than a strategic consideration of business as the primary direction.

Xie that Sina adopts the management model of "duopoly", and it does not help to transform the traditional portal mode of the social new Internet product model of Weibo, but more like the matting for the future independent listing of micro-blog capital.

In this mode of management, because Sina Portal and Weibo more tend to independent assessment and operation, whether to help the two advertising synergy also let the industry doubt. And Weibo and the portal in the advertising business "left and right" phenomenon, Chao in the third quarter of this year's earnings call on the conference has been proposed.

In fact, Chao has already laid out the "independence" of Sina Weibo. August 9, 2010, Sina through the registration of Beijing Micro-Dream Network Technology Co., Ltd., Sina micro-blog business injection. In September of that year, Chao and other 6 Sina executives used MBO shell company New Wave began to reduce.

Up to now, New wave to reduce the Sina shares at least 4 or more, in addition to the early repayment of MBO, the remaining reduction or for the micro-Bo shell company's capital transfer. According to the latest information, New Wave currently only holds 4.8% of Sina shares, from MBO when the largest shareholder has become the fourth.

One insider told reporters that Chao's current focus is on finding the commercialization of Sina Weibo and the operation of its microblog IPO. One investor, who is also positive about the claim, said Sina Weibo's market is valued at around $3 billion trillion, and valuations are expected to double if it enhances its platform for mobile portals and reflects the commercial value of localization.

There is an industry view that if you want to enlarge the market value of Sina Weibo, Sina Weibo should introduce external strategic investors, through the introduction of strategic partners, in mobile import flow and localization of business services to be strengthened. In addition, the action will help Sina management to plan a new equity pool, in the personnel adjustment and future return on the market to make a balanced incentive.