After the easy access to the Bureau: Mobile Instant Messaging market rekindle the war

Micro-letter, Ishin, Micron, contacts ... This time, IM (instant messaging) Active face familiar, push forward is the 2011 outbreak of rice chat, micro-letter, have you, Mo Mo War, and then push forward is more protracted QQ, MSN, UC (Sina), Popo (NetEase), Baidu hi dispute-when a product gradually monopolized, There are always challengers surfacing, only the first PC Internet competition, and now in the name of mobile internet. Easy to believe ally tactics even before the release has been to fry for several days, the release of the easy letter or attracted the entire Internet's attention, behind the reasons are also nothing more than: Heavyweight operators and allies, high-profile and confrontational attitude, the promotion of meat and blood selling strategies and skillfully borrowed the user's "aesthetic fatigue." China Telecom and NetEase have already demonstrated the weight of the joint venture, even if the outside world is concerned about the executive power, but Ishin obviously in the power of the right to divide the treatment of this kind of questioning: Telecommunications holdings and master chairman of the throne, but NetEase control of products, markets and other front-line business. This kind of mighty momentum, not only Ding Lei (NetEase CEO) and Wang (China Telecom chairman) on the stage laugh is very confident, the front row sits on the Sohu board chairman Charles Zhang, Qihoo 360 President Xiangdong, Jingdong Mall CMO Lan Ye, greeting is not only the two sides unfocused so simple. "They just come to soy sauce," in the field staff of Ding lei on stage before the charge Charles Zhang Zhang "don't advance away" of the lace background, many people are willing to believe Xiangdong and other people's arrival just give Ding lei face. However, contact this time the Internet "You have me, I have you," the rumor that the station pile does not look simple: NetEase youdao unload baggage, catch 360 search, and Sohu, Sogou and 360 of the gossip still lingering. Sure enough, easy to release the next day, Sohu homepage is easy letter package, Sohu will banner ads, sites on both sides of the floating advertising position to the letter, has been to the yellow-dominated color of Sohu, the main color has become the easy to use the letter interface green. According to the open logic of internet companies, normal advertising can also be achieved, but for the portal, games, news clients and other areas of competition in the field of NetEase and Sohu, mobile IM is a alliances exception, at least to trigger the imagination, the same truth can also be used to just reach the search cooperation of NetEase and 360 body. This is even more difficult to understand the intersection of business more distant Jingdong mall why come to Hershey. Yi Xin "Born" more than 10 days later, Jingdong Mall exposed an internal mail: In order to better protect the company's information security, Jingdong staff in the use of mobile instant messaging tools to carry out work-related business exchanges, the unified use of easy letter, not allowed to use other mobile instant messaging tools. Enemies of the enemy is a friend, in the face of the sharpening to pay for the Xun net, Jingdong Mall's internal letter a bit of a righteous. From the recent micro-letter commercialization of some of the signs, Xun, high friends such as Tencent Enterprises first tasted sweetness. This may just be the beginning of an internet company's choice of mobile IM products. Ali borrow force in fact, in the mobile Im a new round of war, the choice of not only each otherNetworking Enterprises. Recent news has emerged that China Mobile is currently exploring cooperation plans with Alibaba, or will be promoted through alliances with the way to counter the impact of Tencent. If the message is true, then the formation of telecommunications and NetEase (Ishin), Unicom and Tencent (micro-letter), mobile and Ali rival situation. As we all know, mobile and Ali in the IM efforts have never stopped, the former has a letter, fly chat and other products, the latter also focused on Ali, Tradelink and Wansing (mobile version of Ali), but are tepid: the letter had relied on the text message function has been made, but has no advantage at present, Ali also has not been able to rip off the label Taobao trading tools, can not become a full network IM products. However, an internal letter has at least reminded the outside world Ali to mobile IM interest not to lose netease, even as Tencent, even using the new CEO Lu Authority: In order to encourage internal staff to use Ali Mobile instant tools, launched the first (to not Ali employee friend number as standard) 100,000 Yuan award. Seemingly jingdong call employees with specific software, but behind the deep meaning is to encourage Ali to find ways to promote contacts, will become Ali Battle Network mobile IM market weapons, even after the launch in July 2012 after quiet for quite some time. The difference between easy-trust-focused ally tactics and free strategy (mainly dependent on China Telecom's Traffic relief policy), exchanges have deliberately emphasized the features and user experience of the advantages of the micro-letter, such as "after the burn" and other overseas emerging social software functions are introduced, around the "topic" of the nature of the group chat "Together" The function is the blind irony and homogeneity of the sharing of the micro-trust friends circle. Micro-letter commercialization of the development of the expression fees, mobile games are also encountered in the shelling. Some analysts point out that the logic of Ali's moves is "multiple-line containment", micro-letter to undertake almost all social and realizable tasks, and the main social interaction, Ali mobile level of commercialization by its brother products Alipay, Micro Amoy completed, "Barefoot not afraid of shoes, through the force of Ali's dealings may be more fearless." Micron Lonely inserted a foot in not only Ali, Sina micron exposure is more eager, this also contributed to the micro-letter or micro-letter to easy letter of the mobile Im singled out and become a whole industry chaos. First, Sina CEO Charles Chao said: "We are about to launch new social media products, focus on groups, interest groups, and micro-blog to form a complementary." This product can chat, subscribe to news, send pictures. "The industry has a sense of crisis in the mobile internet. This year, we saw the Giants fighting and competing for user access. "Chao stressed the next day, Micron on-line. It is noteworthy that the focus on the group, content (theme)-led, after reading, such as burning functions, compared to micro-letter, Micron and traffic, after the transformation of the rice chat more similar, but Micron with the advantage of the Micro Bo. Although the "Burn After reading" The "secret chat" function can stimulate users and impact of micro-letter is open to debate, but the market is indeed active. Coincidentally, concentrate on the Millet hardware business lei recently also beganRe-examine the business of rice chat, lei that in the micro-letter of the storm is still alive, rice chat has been worth proud. On the same day, the release of the letter, rice chat PC client 2.2 release, according to its latest published data, the number of meters chat users have now exceeded 40 million, including 4 million daily active users. In the product function, rice chat PC version, mobile version of the Internet interoperability, and to give users higher graphics and text publishing and building group permissions. Some analysts pointed out that rice chat through the mobile phone and PC, mainly around the millet mobile phone users, will still be lei the entire Internet ecological layout of the important entrance. "Only at this stage to avoid the sharpness of the micro-letter. Shi Yong, a senior analyst at Analysys International, believes that the current China Mobile IM market, although the micro-trust is large, but not without any opportunities. Regardless of the participant's goal is to disrupt or profit, has been QQ and micro-letter eminence im River Lake finally in the mobile internet stimulated the outbreak of war again. In fact, in addition to the pace of big companies, such as stranger dating software, pictures and voice social applications snapped in the vertical and niche markets are also from, and even began to commercial attempts. PA CEO Xu Chang said that the impact of the ads based on the interactive effect of the original form of advertising is gradually stabilized. Beijing business Newspaper reporter Zhang Yiwang/wen Song Yuanhua/comics