After the tidal wave B.A.T began to focus on what areas?

After the beach moving tide, BAT began to focus on what areas? Published in 2013/10/18 by the user contribution through the previous period of a round of mergers and acquisitions, bat in the mobile Internet extensive layout has basically come to an end, began to enter the operational integration stage of intensive farming. Which is defensive measures, hit the money is to harass opponents, diversion, which is strategic location, the competition will also have to plunge into the tragic, are gradually sorted out in this stage. From these months of situation, the three main battlefield has begun to clear, browser, map, social, application distribution has become the most intense battle of the four areas, that is, the old "mobile Internet ticket" controversy. Mobile browser: Runner-up with Baidu and Ali of the overweight, mobile browser contention has been from the UC and QQ two Tiger phase into the giants of the game stage, and the big three in the mobile browser market play is different. Baidu would like to acquire UC through the way to win the mobile browser market, but Yu not from, and Ali to prevent, resulting in the whole plan aborted. In turn to buy 91, Baidu began to borrow 91 distribution ability to promote mobile phone Baidu browser. Last year's "3B War", 360 by the Security browser overnight boarded the search engine runner-up position, Baidu clearly understand the value of the browser. Ali in the mobile browser layout easier to save money, only to hold the UC not be competitors to take away on the line, the development of the problem will be given to the UC solution. UC also happy Ali Shepherd-style management, so the marriage of the two is very pleasant. For Ali, mobile browsers can become a powerful channel for mobile power providers and mobile payments. Tencent or the use of their most conventional, but also the most fear of the promotion of peer fear-using its product group chain marketing, support mobile phone QQ browser expansion. Although the product level belongs to the post, but also by virtue of a strong user relationship chain and the domain boss UC has been a fierce market scramble. Even in the "do everything" within the Tencent, mobile browser has been the company's strategic level products. Recently, China's official background of the statistical agency CNNIC launched a mobile browser analysis report. From the data can be seen, UC's leading advantage is more obvious, occupy 46% of the share. and mobile phone Baidu browser Growth momentum is unexpectedly swift and violent, has begun to appear with Tencent competition industry second market situation. In this data, Baidu browser to 16.8% of the share beyond the QQ browser 15.6%, this is somewhat unexpected. This report, I do not know the original instability of the industry will set off what waves. CNNIC also has the official credibility, I do not know if the loss in this data Tencent will challenge authority? Looks like Tencent and Cnnic in the. cn Domain name development also has the cooperation, this research report is somewhat interesting. In addition, Baidu's attack is how to do is also very worthy of study. Mobile Map: Rob O2O Foundation and PC map, the market value of mobile phone map is greater, be treated asis O2O entrance, and O2O is derived from the electricity dealer has a trillion market imagination space of new services, so bat three giants in the mobile phone map competition is unusually fierce, especially between Baidu and Ali. Due to the accumulation of a large number of users on the PC map, Baidu on the mobile map on the development of a smooth. AI Media data show that the first half of the 2013 China Mobile phone Map user size (cumulative) up to 354 million, of which Baidu map accounted for 35.5% of the industry first. Clearly, the map has become Baidu's most valuable mobile applications. In order to add in the O2O market expansion, Baidu at the end of August to everyone under the glutinous rice net 160 million U.S. dollars to get about 59% of the equity, which is seen as Baidu to use mobile phone map full Force O2O market signal. Ali in the mobile phone map of the same choice to cut into the way of investment, this May, Ali Group investment in gold 294 million U.S. dollars accounted for its 28% of the shares, Tsai, Wu Yuming two Ali executives into the gold as a director. On the mobile side, the map of the gold and the user size of Baidu map is not the same, to say that the map quality, the figure of the business of Gould even better than Baidu, especially in the car navigation market. At the end of August, he will be free to open the navigation service at the behest of Ali, fully put the mobile end of the O2O market competition. Today's Gold mobile phone map has been fully integrated with the local life services provided by Ali, especially this year double, the cat will be integrated into the large range of activities, the use of high-German map creative attempt to O2O special online shopping festival activities. Compared to Baidu and Ali, Tencent in the mobile phone map on the strength of the weak, has not been in the industry too much voice, until the micro-letter 5.0 version of the sweep function added to the Street View scan function, just let users think of Tencent's search and search map. Tencent hands Micro-letter, hand Q two big mobile internet tickets, has occupied a very large leading edge, mobile phone map is with the micro-letter, Hand Q development O2O business. In addition, before long ago Tencent to 448 million dollar strategy to inject the dog and search the search business handed to Sogou, but map business was divided and renamed Tencent Map, this action not only makes people's imagination. Mobile Social: Ali bitter fight Tencent in the mobile social market, Tencent has been an unshakable existence, micro-letter high, hand Q kill Quartet, it is difficult to imagine the same company has two of similar applications have achieved more than 500 million users of the market scale. It is clear that Ali is extremely jealous and nervous Tencent in the mobile social field to obtain market performance, because Tencent's next step is to kill to Ali's electric O2O home, so Ali not only in the everywhere beware of Tencent in the mobile and O2O market development, but also actively take countermeasures. As early as last August, Ali had invested in the infiltration of the mobile social market, but because of the early positioning of the problem has been unable to become the mainstream of mobile IM, so Ali in the end of April this year has invested in Sina Weibo, online mobile phone micro Amoy, in order to deal with Tencent Micro-letter to the mobile market erosion. In September, Ali invested 10 million heavily to build a new bag.Install mobile social applications to "mingle" and try again to create challenges for Tencent. Baidu in the Mobile social field performance is quite negative, neither build their own mobile social applications, also did not invest, even without cooperation, it can be said that Baidu has disarmed the surrender of the mobile social market. The only way to let the onlookers still have some thought is the marriage with everyone in glutinous rice, whether will encourage Baidu to further support everyone growth? In addition, when Ali invest in Sina, Tencent Investment Sogou, Baidu will be combined with NetEase is also very much to look forward to, and Baidu and NetEase the biggest combination of points, may be in NetEase and telecom together to create mobile social applications easy letter on. Application distribution: Evenly balanced the mobile application distribution market is calm, fresh attention, but when Baidu 1.9 billion dollars of huge capital acquisition 91 o'clock, the market blew up flowers, most people did not think of a download application of mobile applications unexpectedly worth so much money. Mobile distribution applications are hens that can lay eggs, and using powerful distribution channels, Baidu can constantly hatch its mobile apps. According to CNNIC data, Baidu Mobile browser can surpass Tencent, the acquisition of 91 of the decision may be one of the important factors; in the Mid-Autumn Festival "Plant War Zombie" distribution war, and 360 mobile phone assistants to break the wrist, by the same is 91 of the Battle Force. CNNIC recently released a report on the entertainment behavior of Chinese mobile internet users in 2013, which showed that UC was the second largest mobile game distribution channel after Tencent. The game is one of the last popular applications of mobile phone, and the number of applications in this market is the most, the distribution ability of the game can embody the comprehensive ability of mobile distribution. UC achievements for the lack of strong distribution channel Ali is a very critical windfall, barely to Ali ate a reassuring. Ali invests in UC in order to control a part of the mobile browser market for its own mobile business to play a certain role in helping, the result is a rather powerful mobile distribution channels, this can be enough to steal the joy of Ali. The most powerful in the mobile app distribution market is Tencent, its existing mobile distribution capabilities include QQ browser, application treasure, QQ Game Hall, QQ game official website, Mobile QQ, micro-letter, QQ space, friend Net, Tencent mobile phone butler, Tencent Hand amusement park, Tencent Weibo and so on, they form a strong relationship matrix, A distribution application that can drive the development of other distribution applications. The user relationship chain is the most efficient weapon compared to other integrated distribution platforms. Compared with the other three areas, the bat three in the distribution channel area of the gap between the smallest, overall still in a stalemate. The conclusion of the above can be seen, bat three in the mobile Internet tickets on the competition used a different play. Baidu is a single point of breakthrough, through 91 and Baidu map to the mobile browser and O2O market penetration; Ali is the league, has invested in UC browser, the United States Network, the street, in the Road, Tintin network, Sina Weibo, quick taxi, the map and other mobile applications, passActive market investment in the mobile interconnection of various segments have a very strong ally; Tencent is a matrix of mutual belt, through micro-letter, hand Q two main application, led the QQ browser, application Bao, Tencent mobile phone butler and many other mobile applications, the formation of an unbreakable chain of mobile relations, stabilizing the market position. The ticket race is getting hotter, and perhaps the next stage will decide who is the last winner. Wen/Wang Liyang