Agricultural products have become an important part of the microblogging arena.

Absrtact: In micro bo This message transforms the platform, every day is putting on the emotions. This year, agricultural products have become an important part of the microblogging arena: Wafangdian purple potato to seek buyers, Shaanxi original Eco-Apple eager to sell in the harvest season, the illustrated Micro-blog

In micro BO This message conversion platform, every day in the drama of emotions. This year, agricultural products have become the important role of micro-bo stage: Wafangdian purple potato to seek buyers, Shaanxi original Eco-Apple eager to sell ... In the harvest season, the micro-blog has become the farmer's "life-saving straw".

Wafangdian Farmer plus Ota this year and Weibo close contact with a. "These years purple potato market has been optimistic, so expanded the planting." Did not expect to mature soon, wholesale traders do not come, watching the whole year's hard to beat the water drift. ”

However, plus OTA can be said to be very lucky, he has relatives in the city-in Zhengzhou life, the elder sister know the difficult situation, immediately rushed in the "rescue" front. The old lady transported to the city of purple potato, in their vicinity set up a stall, each catty below the market price of 2 cents sales, incredibly also sell out 100 kg.

This thing let elder sister's son Liu know, "at that time I think, my own home-grown purple potato, is the season, so cheap to take-away, lost uncle a year's hard." ”

Liu is a computer master, daily contact with micro-blog, so on Weibo on the situation of his uncle and purple potatoes related to upload. "Unexpectedly, a week not yet, the remaining 1000 kilograms of purple potatoes are all sold." ”

According to the introduction, through micro-blog, supermarkets and white-collar workers became the main consumer, supermarket map is fresh and peasant's label; White Collar is the concept of health and wellness.

For the emergence of agricultural products in the channels of the emerging climate, internet experts say: Farmers for thousands of years are diligent in the tin, information channels Limited. To this end, the central document of last year has made it clear that we should make full use of modern information technology to develop agricultural products e-commerce.

Henan Farmer Honggang said, "Micro bo selling Vegetables" for weekdays only pay attention to the field work, do not understand the sale of farmers, is a strange and very tempting new things. On the one hand, the network sales reduce the intermediate link, is a very direct sales channel; On the other hand, most farmers do not understand the computer, many of the sales information on micro-blog is sent by relatives and friends to help, once someone pays attention to come to buy, and there will be inadequate situation. How to use the network effectively is what their generation of farmers need to learn.

It is understood that at present, China's rural internet users of about 125 million, accounting for the overall Netizen's 27.3%, the Chinese Academy of Agricultural Sciences Institute of Agricultural Information, director of food and nutrition information room, Li that to improve the ability of farmers to use the network is also very important, especially to retain the ability of e-commerce farmers.

Li said that 58% of farmers in the United States now have personal computers and are able to surf the internet regularly, with a very high level of about 16% per cent of farmers engaged in online trading. But the level and ability of our country's farmers to surf the internet is still very low, and the ability of modern internet means to trade is very limited.

and to improve the level of farmers ' access to broadband facilities. Data from the Ministry of Industry and Information show that 2012, around the national information strategy, communication industries to vigorously promote rural communication infrastructure construction and rural informatization process.

As of December 20, 2012, the whole year added 19,300 new administrative villages through broadband, the proportion of the administrative village to increase from 84% to 87.9% from the beginning of the year, add more than 10,000 villages through the telephone, 20 more natural villages in the proportion of telephone calls from the beginning of 94.7% increased to 95.2%; For rural areas of the new Township Information service station more than 2000, village information Services point more than 29,000, township-level online information base more than 9,900, village-level online message column 67,000.

The reporter learned that, "Twelve-Five" period, the Ministry of Industry will continue to build and improve the vast rural areas of information infrastructure coverage, as well as the promotion of information applications, in-depth development and application of various types of agricultural information resources, and constantly improve the level of rural informatization.