Ali: Not only the fox that tells the story

It is afraid of loneliness, it is reluctant to leave her mother, it secretly love the girl is a peach, its favorite friend called the Big Bear, it firmly believe that there is a chicken roll of flowers ... It's called Ali, a cartoon character originally used by creators to chase Girls, because of the lively personality and vivid stories that are popular on the internet.　　Not only is made into a picture of the distribution, there are cartoons, peripheral derivative products, licensing and other channels of multiple revenue. Recently, Ali's parent company Beijing Dream City Culture Co., Ltd. won the Yuan capital billion investment.　　The small company, which was founded in 2009 hundreds of thousands of, now has more revenue than tens of millions of dollars.　　Entrepreneurial ID Entrepreneur: Xu Xian Yu Renguo Venture Place: Beijing Venture Time: 2009 business model: The operation of the Internet animation image Ali, around Ali derivative of the painting, peripheral products, licensing and other profit paths. Story telling, internet low cost start Ali has two "dads", a Xu Xian called "Father" of Ali, a creator of Ali's image, and a "Godfather" Yu Renguo.　　The two are the founding partners of Dream City, the former responsible for creation, the latter is the C E o responsible for operations. It's interesting to say. The image of Ali is Xu Xian in high school class, initially he was ready to imitate the machine cat to draw a cat cartoon characters, but the more painting more like a cute little fox.　　In 2005, he liked the cartoon character's girlfriend to favor, has perfected the Ali's image, has become the present appearance. With the traditional target positioning for the children's animation role is different, Ali's target customers from the age of 15-30 years old, to female white-collar mainly, the region covers a line to three-tier cities.　　Therefore, how to attract adult eyes and cater to their tastes is a big test for Ali. In Yu Renguo's view, storytelling is an important factor in Ali's success. In layman's terms, Ali's picture is the adult's ' Chicken Soup for the soul '.　　He said that Ali's painting was mainly about disseminating universal values, but it was not a perfect character, and fans would think of it as their own, because Ali was similar to their journey.　　Since 2009, the City of Dreams has launched Ali painted this "Ali Dream Castle", "Ali Forever Station", the occupation of the painting market, leaped Dangdang (micro-BO), excellent net animation painting this sales champion, the total circulation of up to 1 million copies.　　In addition to telling good stories, Ali knows how to stick users on the Internet. "Our user base is basically the internet, we have the Internet as an important position." Yu Renguo had previously been an investor, had seen a lot of animation company cases. He found that these companies do little, there are mainly industrial chain is not sound, piracy, no suppliers and many other problems, so it is difficult to get a reasonable return. Therefore, in the operation of Ali, he and the team also clearly see the real environment, "film is too expensive to use the Internet channel, the cost is low, and the transmission efficiency." "Through the Dream City team's efforts, to Ali as the prototype Q Q, comics, painting, etc. soon in Q Q,Portals and micro-blog lit up, gathered a large number of popularity, only Ali's expression on the use of tens of millions of.　　Now, its micro-Bo focus on 2 million fans, is Renren (micro-BO) has the most fans of the original animation image, home Baidu post the original anime image first. Sell products, do authorized profit although Ali's book sales are excellent, Yu Renguo does not think that this issue is a commercial test for Ali. "It's just a good creation, it's natural to publish it in a book, and it's not going to be a pillar business model for Ali," he said.　　"In his eyes, Ali's peripheral products are sold, earning the first bucket of gold for the City of Dreams."　　The so-called peripheral products, mainly includes three aspects: the sale of animated content, the sale of peripheral products and authorization. "The surrounding products are mainly doll toys, cups, etc., authorization is the image of Ali authorized to Macquarie, Fank, and other companies, and the production of sales into." "Yu Renguo said that the production of a large variety of civet beaver animation derivative, including plush dolls, clothing, household items, stationery and other 300 kinds of products. At the same time, also for the seasonal and special festivals also launched related products, such as Christmas plush, with the painting and animation production, Ali also launched the corresponding theme products, such as "Letter Yan" series of products.　　Lie on the Beaver and hold the fox, etc. since the launch, respectively, the cumulative sales of more than 100,000 pieces. In the authorized cooperation, Ali's cooperation companies are also the same, where guests, the diamond, Baidu, Macaulay, Sina Weibo and so are their partners. She is not only the Longhu of the original anime image, but also the first commercial real estate cooperation with the original animation image of a large theme park.　　(Source: Southern Metropolis Daily Network) However, due to the high cost of production, the current cartoon Ali only made about 5 short films, although the video site has a high number of broadcast times, but by doing content to achieve user fees for the time being difficult. Relying on multi-channel income, the City of Dreams has sold tens of millions of dollars a year. "We are hundreds of thousands of into the establishment of the company, in three years to achieve such results, feel good."　　Yu Renguo says the main benefit is the Internet platform. Of course, Ali also encountered piracy problems. Yu Renguo said that last year, Taobao (Weibo) on the Christmas toy gift, Ali is the second largest sales of the doll, many of which are pirated. And the reason for piracy, he analyzed the genuine channel is not enough. "Before we produced a small amount, only in their own official online sales this to the pirates left a space, many people like Ali, but can not easily find authentic channels."　　He revealed that Ali will open two direct flagship stores in Beijing next month, and will spread out channels in more cities and distribute products online with authorised channel distributors.　　In addition, in the fight against piracy, the City of Dreams has also invited a team of professional lawyers, as long as the fight against piracy success, with lawyers, to provide litigation success rate.　　Side reports from two to 50 people for Ali, its "owner" is a complementary entrepreneurial team. Xu Xian graduated from the Academy of Fine Arts, Tsinghua University, and is currently a lecturer.In daily life, his role is to create and not participate in Ali's business operations. And Yu Renguo is a master of business operations.　　He was an investor in GGV Capital before he founded the Dream City, and he was very knowledgeable about the animation industry, especially good at business operation. "The two of us do what we do well and compare the mix.　　Yu Renguo said that the city of Dream from the original two people started, to now more than 50 people, tacit understanding to the market and form an industrial chain. However, now the most let Yu Renguo anxiety is the animation industry's lack of talent. He said, the product design talent especially lacks, because it is not you in the T-shirt, the cup simply pastes the label on the line, that is only the initial level, the high-level design talented person understands the cartoon image and the material, the design, the fashion and so on fusion, the practice is very difficult. "We are cultivating design talent ourselves. "The source of Jenny Capital partner: Ali is only the depth of the Fox Ji Source capital to T M T has been very concerned about, such as digital media, cultural creativity, Ali is a cultural creative case."　　Ali, one of the founders of Yu Renguo, was GGV's investment manager, saw a lot of animation companies, understanding of the industry, coupled with our original anime is also very interested in China has a profound culture, should appear a good cartoon image, so to Ali special attention. The reason for the optimistic Ali, mainly based on three reasons: Ali's story is deep, the cartoon image is very malleable, except for Ali itself, it has "Ali's friends" available; the audience is 15-35-year-old people, especially the female group, this part of the consumer's potential, commercial value; A creative one to do the operation, and through the Internet, mobile Internet and other new media to promote growth, can host such as games, communities and other different themes, very diverse. (Liu Yanyan)