Alibaba into the Automotive Industry! The BMW with the Tmall Genie will be available soon

With the rapid development of modern science and technology, our requirements for the efficiency of daily life are also constantly improving. From mobile phone scanning code payment, to voice input systems, to various artificial intelligent furniture appliances, artificial intelligence has almost penetrated into our lives. Every aspect of it. Now, the cars that we need for daily travel have already prepared for the installation of artificial intelligence, and BMW, which is known as the leader of the domestic automobile industry, has taken the lead in sounding the intelligent horn.

A few days ago, Alibaba said that it has officially cooperated with BMW on the "digitalization of the automotive industry" to deepen the intelligent digital services into the traditional automotive industry.

In fact, this cooperation with Alibaba is not the first time BMW has entered the artificial intelligence industry. In the past few years of rapid development of domestic artificial intelligence, BMW has tried to add BMW's internal artificial intelligence voice system to some of its models. Last year, BMW also cooperated with Alibaba to launch the home version of the Tmall Genie. Through it, people can know at home how ''how much oil is there in the car?'' ''Is the current oil reserve enough to go to XX?'' problem. This is also a series of attempts by BMW in the early integration of traditional cars and artificial intelligence.

In the past, the way to introduce intelligence at a shallow level is different. The scope of cooperation between Alibaba and BMW is mainly distributed in the deeper clouds. At the same time, the Tmall Genie has also been upgraded and optimized in all aspects of technology. The service scope is no longer limited to the family, but advanced to the built-in center console of the car. It can not only respond to "Where is there a bathroom nearby?" "Go to XX How do brand supermarkets go? ''Where is the nearest gas station?" ''Help me pay 50 yuan for my mobile phone" "I remind you to call XXX after an hour" These simple questions also have a voice interaction system and automatic noise cancellation. The ability to identify and deal with the language and intonation of different people in the car. This collaboration is also the first combination of BMW's personal intelligent voice system and Alibaba Tmall.

BMW said that it is planned to include the Tmall Genie in the BMW 3 Series, 5 Series, 7 Series and 8 Series models. These upgraded versions of BMW will also meet with you in the second half of this year.

The entry of the intelligent voice service system into the traditional automobile industry is only the beginning of cooperation between Alibaba and BMW, and the cooperation between the two in new retail and online marketing will also begin. At present, Tmall's smart brand ranks second only to Amazon and Google in the global scope. It is the only Chinese company among the top five, and BMW is also the brand with high user satisfaction in the automotive industry. What interesting "collisions" will happen in the cooperation, we can wait and see.