All the domestic quilt cover to rub against the shackles into a pre-order platform

Yesterday very unexpectedly received a call of beauty, introduced said that the domestic public to raise the site "time" staff, saw me on Weibo on their company's complaints, want to explain this matter to me.

Here's the thing. At the end of last year, I was talking to friends to do a public-like "TED" video, focusing on the Internet and venture industries, regularly organizing small salons to invite the Internet and venture industry elite to speak, and finally video on video sites and social networks to share. Because it is difficult to profit from the public welfare projects, to long-term operations must raise funds, this time I think of the "roll call" this site. Don't you claim to be fulfilling your dreams? Then I'll try.

I started this project on this website just before the Spring Festival. After the launch, not much time, the platform to reply to me said no. Later, I will be the nature of the project from "fundraising" to "warm Up", the site again to call back, said or not, the reply also stressed that "has long been said to you do not meet the positioning, do not repeat the submission."

After the Spring Festival, I spit on the micro-blog, questioning the "Roll call time" on the launch of the project's audit standards? At the very least, there should be a code that tells users what projects are appropriate and what is not. If the project is dismissed, there should be a detailed reason, rather than a simple two-word "no".

20 minutes on the phone, the girl explained a lot to me. First of all, I mentioned in this project "Public Welfare Fund", according to their website requirements, the public welfare is not allowed, because they are not charitable fund-raising site. In addition, I launched the project is not the most outrageous, and the best people say they want to get married can not afford a house, through their website to raise money to buy a house. Third, the public financing involved in financial policy, and illegal fund-raising is only one step away, there are many special conditions in China. So, they want to launch a project must have products, such as a robot, WiFi sockets what. And so on, the public-raised site is not a product of pre-order and group buying site.

On Weibo, when I discuss the public-raised website, the Netizen @ Catalhoyuk also mentioned that the domestic because of fear of the possibility of illegal fund-raising, the mainstream of a few of the public to do more like the advance of the electricity business, is precisely the forefront of the purchase of products platform. But this situation should belong to the stage, because the value of the public is not retail or buy so simple.

Roll-call time and other sites, imitation of the 2009-year online foreign site Kickstarter. Currently, more than 3 million people have been involved in the investment support Kickstarter project, and 78,497 have been submitted, with a successful capital of $362 million.

Kickstarter's creative activities include: music, web design, graphic design, animation, writers, and all the activities that are capable of creating and influencing others. For example, a writer who can raise the cost of publishing to his hardcore fans, and then choose to publish his own literature, anyone can read his work for free through his personal website.

But this way, in the domestic public to raise the website is not allowed. It is easy to be mistaken for "illegal fundraising" because hardcore fans do not ask for a return donation. Therefore, the domestic public to raise the Web site requirements, the project sponsors must have related products and returns. For example, if you're a musician and you're launching a fundraiser for a concert on a platform, you have to provide relevant products and services, such as music downloads, CDs, souvenirs. This gives some artists a lot of difficulty, because not all artists in addition to art, but also familiar with the production of souvenirs and other details of the work. Such a restriction, all of a sudden put a lot of artists outside the door, the platform has become a pre-order platform.

There is also a point, the domestic co-ordination of the site with foreign countries, is the use of funds. Foreign websites, project sponsors and donors, when the project reaches its target, the donor's funds are automatically entered into the sponsor's account, and the rest are no matter what. and domestic co-ordination of the website, but also to guarantee, that is, donor funds first to the platform, and then transferred to the initiator platform. This, in turn, compromises the flexibility of the platform.

Originally China engaged in culture, art, creative people are relatively few, because of national conditions and other reasons, but also artificially increased a lot of restrictions, which makes the original flexible platform difficult, this is why the current platform for such slow development.

Of course, the market for culture, creativity and technology is still very large, and the rise of social networks, such as Weibo, has made it possible for a small number of artists to recognize the individual's business value by raising money in a variety of ways, such as micro-sponsorship and public offerings, to connect with their fans. However, in the face of unique national conditions, the site is tied to the upper layer of shackles, in addition to breeding the market, cultivate the user's operational awareness, packaging awareness, but also need to break through a layer of policy restricted zone.