Also bought wine before the foreign announced to enter the Chinese liquor market.
Also buy wine, said the introduction of Maotai, Wuliangye, the state cellar, Luzhou old cellar, Lang wine, Jiannanchun, such as a total of 24 different high-end brand liquor. Since then, also buy wine official website product line will cover wine, sake, beer, spirits, Chinese liquor and other categories, is expected to become China's most abundant wine varieties of the largest alcoholic liquor.
According to billion power network understand, before also buy wine main category for wine and foreign wine. Data show that as of June this year, the number of SKUs reached 4124, wine coverage of the brand and the most comprehensive. At present, the largest liquor-Jiuxian network in China, the liquor accounted for more than 70% of the goods.
"We found that some wine users also have the demand for liquor consumption, expanding liquor category will better meet the needs of our existing customers, colleagues gradually improve also buy wine customer structure." "Also buy wine CEO Liu to billion power Network said, also buy wine expansion product line, mainly considering the brand liquor and also buy wine relatively high-end user groups are very consistent, and high-end liquor market still has great potential.
It is understood that the liquor market is now mainly divided into high-grade and middle and low-grade market. As a result of the upgrade of the consumption of high-grade wine and the inevitability of the development of high-grade wine: Maotai, Wuliangye, National Cellar, Mashi (600779, shares bar) four major brands in the high-end liquor market dominated position, the high-end market oligopoly obvious.
It is reported that also buy wine 2011 to achieve sales of 200 million breakthrough, this year is expected to achieve twice the growth. Also buy wine, said that in the next 3-5 years will continue to expand its market share in China, with particular emphasis on the middle and high-end market development and maintenance. At the same time, also buy wine in the liquor market will begin to open up Korea, Japan and other overseas markets.