"Alternative" thinking can break through

Absrtact: Oupeng integration of vertical search into the bureau alternative thinking can break through the integration of search so that the browser can search users back to the stream after the distribution, thereby occupying the import status of mobile search, will also change the mobile browser to a certain extent and mobile client between the

Oupeng Consolidated Vertical Search "into the bureau"

"Alternative" thinking can break through

The integration of the search allows the browser to return the search user after the distribution, thereby occupying the import status of mobile search, but also to some extent to change the mobile browser and mobile phone client between the "stalemate" situation

The huge size and prospects of the mobile search market have moved the industry's veterans and new entrants. A few days ago, mobile browser company Oupeng in a rather "alternative" way to kill into the mobile search field--its new products Oupeng Browser 8.0 will be the domestic mainstream general search engine and all kinds of dedicated search are integrated into the homepage of the browser.

Analysts believe that as a browser manufacturer of Oupeng, not only did not search the gene, not even the content of genes, rushed into the search field "is undoubtedly a step risk chess."

Mobile search this piece of "cake", the traditional search giant will not let go. Baidu's mobile search layout is complex, but each step is called the big. From Baidu app, Baidu Map, Baidu Mobile Browser, to the upcoming focus on life tools, life information search Light APP, Baidu has always tried to create a mobile search as the platform of the ecological chain.

Around the mobile search, Sogou is also in the spread of many layouts: Sogou mobile phone map, number pass, bus, road navigation, search, mobile phone browser, etc. nearly 10 products were introduced. 360 also early launched a mobile browser, as its layout mobile search "front."

While the traditional search engine giants are expanding their share through construction portals, any one that has not yet been able to "Jinshan the King", the rapid changes in user demand and terminal technology often take the Giants by surprise.

Although the Giants are "big strokes", but mobile search users are still dedicated to the search for the majority of the diversion. Public comments, Taobao, watercress films and other dedicated search to the mobile internet era seems to have a more powerful vitality, they are based on a huge special database in search of key information on the continuous expansion and excavation, so that users get more accurate content.

The Oupeng mobile search strategy appears to be "unconventional" when both universal and dedicated search is refined, with almost all the search channels together.

It is reported that Oupeng Browser 8.0 appears in the "Search screen" will be universal search such as Baidu, Google, dedicated search Taobao, the public comments, as well as looking for the United States map, video and other characteristics of the search has been integrated into a mobile browser page, users in the search box after the input content click on the corresponding search engine can get results.

In terms of search patterns, this is an innovation. But for Oupeng, who did not "search for genes," it seemed like a risky move to enter the field.

"The application of a platform attribute is so integrated that it has a natural advantage: do not preempt the original search users and traffic, and through the original various search between the gap, so that information easier to find and share." This is actually the browser's rightful role. "The question," said one person familiar with Oupeng.

There are also insiders believe that Oupeng's approach, although some "curve to save the nation" flavor, but competitiveness can not be underestimated. The integration of the search allows the browser to return the search user to the stream and then distribute it to occupy the import position of the mobile search. This means a lot to mobile browsers, which will change the "stalemate" between mobile browsers and mobile clients to a certain extent, making the preferred entrance of mobile internet more inclined to the mobile browser.

Aside from the market controversy, companies, including Oupeng, have indeed seized on the market trend--data show that the 2013 mobile search market users will reach 398 million, 2011-2012 Chinese users of mobile internet behavior, search engine services ranked second, accounted for 61.5%.

Network giants scramble to layout electronic maps

At present, in the Baidu map and so on, other map products have not yet formed the climate, the oligarchy gradually formed. It is said that the cat had forced businesses in the days of the cat in the east to promote the "two election", the disadvantages of the oligarchs have to prevent

Recently, the network giant Google to 1.1 billion dollars to acquire map software Waze. It is learned that Facebook and Apple and other giants have also bid for Waze. One months ago, Alibaba also shares a gold map with nearly 300 million dollars. In addition, the map is Tencent Mobile Internet business Group, one of the four major fortifications. Baidu has long been the layout of the map business, has now stabilized mobile phone map head. Since then, the domestic three big internet giants full force map business.

Why did the small map attract internet giants to enter?

Data show that the electronic map has become an important entry point for mobile Internet, for the giant who robs the mobile internet "ticket", this is a new field that needs to enclosure early.

The China Internet Network Information Center (CNNIC) released in May, "China Mobile Internet Development Status Report" shows that the mobile map in China's mobile phone users in the penetration rate of more than 1/3. Although the most used mobile phone users are route navigation and location search, it is noteworthy that the surrounding life information and other hot query ratio of nearly 30%, attendance or location information sharing ratio of more than 10%. This shows that the electronic map gradually from the tool application to the platform application development, began to meet the diverse needs of the user life.

A vivid example is, in the "4 20" Lushan earthquake occurred only 4 days, Baidu launched disaster relief map. It can timely show the disaster areas around the water, food and other relief supplies demand, but also in time to update the population distribution area. It can be seen that if more practical information is embedded in the map, the role of the map is more than just the road.

For the commercial value of electronic maps, Analysys International analyst Cangian said, "in the mobile internet age, with geographical positioning, maps can provide a lot of information around, help us find the right price of services or goods." "Sometimes the nearer distance is more attractive than the lower price," he said.

At present, Baidu Map has been integrated Baidu group purchase and Baidu Travel. When you use a mobile phone to open the Baidu map, not only can see the information of nearby merchants, you can also see whether they have group buying activities and netizens evaluation. CNNIC data show that Baidu map to nearly 41% of the share of mobile phone map to occupy the first, about Google Maps and gold map share of the sum. It can be foreseen that Baidu map will become one of the important import of mobile phone consumption.

It is worth noting that when the Internet giants bring business information to the map, their control over the Internet consumer access is reinforced. At present, in the Baidu map and "de" (Alibaba-gold) map, other map products have not yet formed the climate, the oligarchy gradually formed. It is said that the cat had forced businesses in the days of the cat in the east to promote the "two election one", can be seen the disadvantages of oligarchs have to prevent. After all, openness is the biggest driver of the internet's boom.