AMD: does not see NVIDIA graphics card as imminent threat

March 29 News, according to foreign media reports, Nvidia company has officially released its new desktop graphics--fermi architecture GeForce GTX 480/470 graphics card, and is ready with AMD's DirectX 11 graphics. For AMD, that means their monologue is over, at least for AMD enthusiasts.　　To find out what AMD has to say about its rival's technology, the reporter contacted the CPU and GPU makers in Sunnyvale, Calif., and asked how they perceived the impact of the competition. AMD said they did not see Nvidia graphics cards as imminent threats. Some commentators were initially just worried, and now really find that the GTX 400 graphics cards are very calorific, very power-hungry, and expensive, and that their performance is not enough to allow users to accept their flaws. By contrast, GTX 480 is now the fastest-running graphics card, and enthusiasts rarely think too much about price and power consumption, which means the impact of these downsides on sales will not be as serious as expected (or as AMD hopes).　　However, AMD still reacted flat to the news. According to AMD spokesman Davie, "in the market four months, ATI Radium HD5970 graphics card is still the undisputed leader." And six months after the listing, ATI Radium HD5870 graphics card in the same and low price level of the graphics card ranks still has a clear advantage. We have also added some advanced features to all DirectX 11 graphics cards, such as the experience of ATI Eyefinity technology. We believe that ATI Radium Rong Xianka will continue to be the preferred choice for users who prefer efficient graphics.　　Of course, the actual marketing performance of GF100 Graphics will eventually explain whether HD 5870 is still their favorite. Author: Ying Ying