Amdlisa su:20 multiple games in use mantle technology development

AMD Senior vice president and general manager of global business, Lisa Su

The February 24 news, recently, AMD senior vice president and general manager of global business, Lisa Su to the media disclosed the AMD's product strategic deployment, and for AMD's market strategy and future strategy is interpreted. The following is the focus of Lisa Su's interview:

1, the first 28 NM 64-bit ARM server CPU samples will be published this year Q1. Lisa Su believes that the ARM server will grow dramatically over the next five years.

2, semi-customized services into AMD's fastest growing business, AMD can provide customized solutions for the second generation game consoles.

3, the reporter asked to China's establishment of the Shanghai FTA after AMD on the Chinese game market development opportunities of view, Lisa Su said AMD is very excited about the development of the Chinese gaming industry and believes that there will be more innovative game products in the region, AMD is very keen to participate in the development of the Chinese market gaming industry, Provide technology to these developers to further grow the market.

4,apu's installed capacity in 2014 is expected to exceed 150 million units, and Apu's installed capacity is expected to exceed 300 million units in 2015 years. In terms of sales figures, APU shipments have grown rapidly. 2011, AMD first launched Apu, which is based on the CPU and the GPU truly integration products. AMD APU has a capacity of more than 80 million units between 2012 and 2011.

5, desktop Kaveri is being sold through the channel market. AMD next step will extend the product to the notebook area. In particular, AMD attaches particular importance to DIY market input.

6,AMD will increase investment in innovation, such as mantle technology, which will help to make software development more important. More than 20 game products are now being developed using our new technology. As we can see from the ppt shown in Lisa Su's presentation, the mantle version of the Plant vs. Zombies: The 3D version of the Garden War is under development.

7,AMD also has a layout for mobile gaming, and plans to release the APU for mobile products, code-named Beema and Mullins, in 2014.