AMD's new CEO faces both sides of Intel and arm

AMD CEO Courville lead: US it website pc today wrote that the new AMD CEO Courville (Rory Reed) will face both sides of Intel and arm in the PC and mobile market.　　The following is the full article: The challenge for Courville, who has just been named AMD CEO, is to reverse the company's mobile strategy and compete with Intel and arm. AMD began looking for its new CEO in January this year, which said in Thursday that it had hired Lenovo Executive Courville as its new CEO.　　Courville previously served as Lenovo's president and COO, and helped the company become the world's third-largest PC maker. AMD is facing many problems that need to be solved at present. The company, although a few achievements in the tablet market, wants to extend the Fusion PC processor to this area.　　While capturing a share of the ailing PC processor market, AMD's share of the lucrative server processor market is being robbed by Intel. Courville, in an analyst conference call, said he would understand AMD's market, explore growth opportunities and build relationships 100 days before he took office.　　He believes AMD has the opportunity to extend Low-power fusion chips to new markets and to increase its share of cloud computing and data center with Opteron processors, which will have a maximum of 16 cores. AMD began looking for a new CEO after Dirk Meyer, the former CEO, Medek a disagreement over the development of a mobile strategy with the board.　　Previously, Intel's former CTO and senior vice president, incumbent EMC COO Patte Gilsing Pat Gelsinger, Tim Cook, the newly appointed Apple CEO, and the chairman of Oracle's co-CEO Hurd (Mark Hurd) have been listed as candidates. Double squeeze amd the appointment of the CEO also relieved analysts, as the new CEO will help the company continue to develop and implement the chip product roadmap.　　Courville is not as well known as other candidates, but is still a credible manager and is expected to strengthen the relationship between AMD and PC and other terminal equipment manufacturers. Dean McCarron, Dien Mccarren chief analyst at Mercury Research, the US marketing firm, said AMD clearly wanted to strengthen the mobile sector, and the key to achieving that was to strengthen relationships with PC makers. Despite the growing share, AMD's position in the mobile market remains low.　　AMD's x86 microprocessor market share is 19.4%, far below Intel's 79.9%, according to Mercury. Courville will use Lenovo's work experience to boost AMD's PC chip sales, according to a Thursday study by FBR Capital CMC, the US investment consultancy. The company wrote: "OurConfirm that Courville can and will use his Lenovo relationship to boost AMD's sales and leverage the IBM relationship to drive AMD's development and wafer foundry strategy. "In addition to Intel, AMD faces the threat of arm, which has been used on most tablets and smartphones, and is beginning to penetrate the server and PC sectors."　　AMD's products are squeezed by Intel and arm. The lingering question is whether AMD will continue to retain the status of the world's second-largest chipmaker, grab Intel's share, or take its share from Nvidia. The NVIDIA Denver Project (Project Denver) plans to use the ARM architecture to develop chips for servers, PCs, and mobile devices.　　As with the x86 processor, ARM's processors will also support the upcoming Windows 8 operating system. "These issues, and AMD's response to these challenges, cannot be resolved or clarified in the short term," said FBR Capital CMC analyst. "But some analysts believe that arm's threat to Intel is greater, while AMD is fully likely to continue to increase the PC market share."　　The remaining question is whether AMD can develop a fusion processor that is strong enough to counter arm and Intel in the tablet market. Jim McGregor, chief technology strategist at ISUPPLI, the US market research firm, says Courville needs to invest more in software to boost the attractiveness of its chips for Tablet PCs.　　AMD has invested a lot of resources in building relationships with Microsoft, but the Windows tablet has yet to gain market recognition. "AMD needs to use Android to get the development prospects, but the market is not very interested in Android tablets that use AMD chips," McGregor said. "However, with previous experience in the PC industry, Courville will have a better chance to look at the status of AMD from an outsider's perspective."　　His first task should be to develop cohesive visions and build companies and projects around this vision. "I hope he can finish this task as soon as possible." "McGregor said. (Si yuan)